4 colors that fascinate the eyes It took more than one year to develop 4 colors / 4 textures to make any skin and any eye attractive 1. A base color that brightens the eyelids with a transparent satin texture 2. Pink and glitter that shines in seven colors, large and small, giving a ruddy feeling 3. A sophisticated pink-purple that blends in with any skin tone 4. Tighten the eyes with mauve tonesYou can create a variety of atmospheres depending on the matte color combination. Commitment to products [No microplastics] It's a glittery and cute eyeshadow glitter, but most of it is made of microplastics. We think about our environmental impact and use mica instead of microplastics. [Use of food loss paper] We use paper made by upcycling discarded rice, such as old rice and stockpiled rice, for the outer box. A portion of the paper sales is donated to food banks to help deliver jobs to those in need. [Repeatable package] While general packaging is plastic and throws away after being used up, Rulie is made of eco-friendly paper and can be used repeatedly by removing the eyeshadow and refilling it after use. [Paraben-free] It is an ingredient that is formulated for the purpose of preventing mold. It is considered okay in small amounts, but it is classified as a carcinogen. Rulie's Clean Beauty removes concerns so that you can be beautiful. [Sustainable palm oil] Excessive demand for palm oil has led to a decrease in forests and wildlife habitats, as well as labor problems. We use palm oil that has been certified as sustainable from harvest to consumer. [Elimination of more than 2700 other ingredients] Based on a negative list (exclusion list) containing more than 2,700 ingredients published in the United States, the birthplace of "clean beauty," we manufacture products that are both clean and cute.