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For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

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ARTIST COLLABORATION norahi × WATANABE PILE Illustrator norahi and WATANABE PILE director Arisa Watanabe, A collection inspired by the memories of the destination that they saw in various places while traveling together. Fresh and strong creatures. ・FRUITS The fruit I hold is from that warm region of the tropics. I ate a lot of sweet, sour, and fresh fruits for breakfast. (Taiwan)

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If the total price of the product is less than 30,000 yen (excluding tax) Hokkaido, Okinawa, remote islands 3,000 yen (excluding tax) Other domestic 1,500 yen (excluding tax) If the total price of the product is 30,000 yen (excluding tax) or more. Hokkaido, Okinawa, remote islands 1,500 yen (excluding tax) Other Domestic Free Shipping *If you order multiple series, items, or colors, we will bundle them. *If you wish to separate the packaging for each SKU, please contact us separately as shipping costs will be charged for each small lot. *Individual product delivery form: folding, sewing a hanging tag, attaching a disadvantage sticker with our company name

SHUTTLE 1963 FRUITS Bath Mat off-white

WATANABE PILE

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渡辺パイル織物株式会社

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SHUTTLE 1963 FRUITS Bath Mat off-white

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WATANABE PILE

For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

Weaving people's joy What we value most is a towel that puts "people" first. We aim to make towels that will bring joy to everyone involved.

Spinning a towel that is not two "I want to make towels that don't exist yet." The passionate craftsmanship inherited from the first generation is still alive in every towel-making process.

Spinning from the blessings of nature Even in Imabari, which has abundant water sources, the water of the Sosha River, which flows through the center of the city, is soft water with few impurities, which softens the threads during drying and dyeing.