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For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

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Light as air, soft to the touch A pleasant lightness and softness that brings healing to daily life. By decorating every corner of the towel with a pile, it has a soft and gentle touch no matter where you touch it. Made from high-quality, pure white Sanhawkin cotton, it has high water absorption and little fluff, so it can be used safely by small children.

Howahowa San Jokin Bath Towel pink

WATANABE PILE

Company details

渡辺パイル織物株式会社

Earliest shipping date

Ships within 2 weeks

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MSRP

MSRP ￥4,000 (Tax included ￥4,400)

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Howahowa San Jokin Bath Towel pink

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WATANABE PILE

For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

Weaving people's joy The most important thing for us is that towels are towels that put "people" first. We aim to make towels that weave the joy of everyone involved.

Spinning a towel that doesn't have two "I want to make towels that don't exist in the world yet." The passionate craftsmanship inherited from the first generation is still alive in each towel making process.

Weaving from the bounty of nature Even in Imabari, which has abundant water sources, the water of the Sosha River, which flows through the center of the city, is soft water with few impurities, and softens the yarn when bleaching and dyeing.

Eco-friendly Locally Made

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