A new Imabari towel with excellent water absorption and texture is now available. It is a little thinner than our existing Imabari towels, making it softer and easier to dry. In addition, a wide variety of colors with gentle shades are available. It is perfect as a gift because it is comfortable for the person who uses it and can be used for a long time, such as a gift for a new house, moving celebration, or living alone. Please also have a bath towel from the same series as a set. [About Imabari towels] Imabari towels are produced in abundant high-quality water, which is extremely low in heavy metals and has low hardness components, making it suitable for drying and dyeing. By using this soft water for drying, the fibers have a gentle finish and create a delicate and soft texture. To be certified as an Imabari towel, it must pass a rigorous test. Among them, the most important feature of Imabari towels, "water absorption", is a towel that absorbs water from the beginning of use even if it is not washed, and the towel piece is floated in the water and tested twice, "unwashed" and "washed three times" to see if it sinks within 5 seconds. In addition, it has cleared numerous certification standards such as lint removal, color fading tests, and durability tests. To ensure safe and secure quality, only those that have passed our own certification standards can use the brand mark. By adding technology and effort cultivated over many years to each process of towel manufacturing, the quality of Imabari towels is maintained.