Until now, "toothpaste" was only for brushing teeth. A new toothpaste gel that cleanses the mouth and teeth and "creates mindfulness time". That is the TENMEI "MINDFUL TOOTHPASTE". Because TENMEI was designed with a focus on the "experience value" of toothpaste, which overturns the stereotype of conventional "toothpaste", toothpaste that is done every day becomes a meditative experience that anyone can easily and easily recuperate. In today's fast-paced world, mindfulness has become more accessible. ★ Fragrance ★ of Japan A major feature of TENMEI is its fragrance. You may think that fragrance is important in toothpaste, but I don't know many products that make use of the "power of Japan fragrance". ・ "Kekuromoji" to feel like forest bathing The Kuromoji used at TENMEI is a variety called Lindera sericea. It is a very rare variety among black moji and is rarely available in general stores. The scent of the Japan forest has both a refreshing feeling and floral sweetness. It's like forest bathing. We collected the Quercus moji that grows wild in the forests of Misato Town, Miyazaki Prefecture, and carefully sorted the leaves and branches. Natural essential oils extracted only from the branches are used at TENMEI. In the Edo period, the branches were used as toothbrushes due to their good aroma, and it is a plant closely related to the toothpaste culture of Japan. Only 0.01 liters of essential oil can be obtained from 1 kg of branches and leaves of the Japanese tree. The oil extraction rate is 0.01%. Therefore, it is considered to be a scent that is difficult to obtain. ・ "Yuzu" as if squeezed in front of you A scent with a refreshing citrus and an elegant Japanese atmosphere. The scent of yuzu may not need to be explained, but at TENMEI, we carefully select and use only naturally fruited yuzu, not cultivated yuzu. The scent is really completely different. Two scents that are deeply related to Japan. The scent is examined many times and the scent blended uniquely according to the Japan people supports your on-off switch. ★ 100% ★ naturally derived ingredients A toothpaste that does not have "practicality as a toothpaste" is the end of the line. TENMEI has a unique ingredient composition that simply pursues its usefulness as a toothpaste. What is required of a toothpaste is "effectiveness" and "usability". After repeated discussions with experts, prototypes were repeated, and chemical raw materials were excluded to keep it simple. You can solve all your oral problems with only natural ingredients. Free of synthetic fragrances, artificial colors, artificial sweeteners, parabens, silicone, phenoxyethanol, fluorine, sodium lauryl sulfate, animal-derived ingredients, sodium saccharin, abrasives, propylene glycol, etc. ★ Mindful brushing ★ Only 5 minutes. Mindful brushing for comfort and beauty. Don't take it too far. Mindfulness is to focus only on what is in front of you right now. If other thoughts come to mind, you just notice them. There is no need for value judgments. With aromatic scents and mindfulness, just a few minutes of toothpaste will soothe your mind and make you meditative. Step1 4-7-8 Breathing Exercises Gently inhale through your nose for 4 seconds, then pause for 7 seconds. When exhaling for 8 seconds, make a "whew" sound from your mouth and slowly. You don't have to count exactly, so if you can't breathe, speed up the count and adjust it so that you don't feel painful. Step2 Release the gel Use the amount that feels comfortable to you. Step3 Smell the scent of the gel on the brush Observe the scent and how your body feels. The scent of black maples and yuzu makes you feel like you are bathing in the forest. Step4 Brush as usual Brush carefully with an awareness of sensations such as the sensation of the toothbrush hitting the teeth and gums, the sound of the brush when brushing, the scent that passes from the mouth to the nose, and the feeling of coolness in the mouth. Step5 Rinse your mouth Pay attention to the coldness of the water, the sensation in your mouth when it is shaken, and the flow of water. Step6 Deep Breath Finally slowly ■ Efficacy: ・ Prevents bad breath ・ Purifies the mouth ・ Prevents tooth decay * ・ Whitens teeth * ・ Removes plaque * ・ Removes teeth stains * ・ Prevents the deposition of tartar * (* by using brushing in combination) ■ Brand name: TENMEI Natural Toothpaste ■ Capacity: 50 g ■ Flavor: Kuromoji, yuzu, mint Ingredients: Water (solvent), glycerin (wetting agent), cellulose gum (binding agent), calcium carbonate (cleaning agent), xylitol (sweetener), glycyrrhizic acid 2K (flavoring agent), 5Na triphosphate (cleaning aid), silica (cleaning agent), hydroxyapatite (cleaning agent), sea salt (flavoring agent), lactobacillus / radish root fermentation liquid (wetting agent), grapefruit seed extract (wetting agent), citric acid ( pH adjuster), sodium citrate (pH adjuster), tea leaf extract (wetting agent), rapeseed seed extract (humiliating agent), menthol (refreshing agent), peppermint oil (flavoring agent), yuzu peel oil (flavoring agent), BG (humectant), fragrance (Kuromoji branch oil type) ■ How to use: Take an appropriate amount with a dry toothbrush and brush your teeth and gums carefully. After brushing your teeth, rinse your mouth thoroughly with water. Country of origin: Japan