Innovating "folding" with shape memory. An all-weather model with overwhelming durability and heat shielding performance. 2026.03.16 New Release The extreme heat and gusty winds in recent years. Umbrellas from now on will not only be used for rain or shine, but will also require "ease of use" and "strength". Ambell overcame the weakness of high-performance parasols, which is "difficulty in folding", and derived an optimal solution with the strongest class of wind resistance. [3 points to be particular about] (1) Shape memory "Pleats per second" to reduce storage time The fibers with a special core sheath structure remember the folds. The storage time has been reduced by about half (*subject to individual differences). Despite its thin and lightweight design with a fabric thickness of only 0.13mm, it maintains 100% pleat retention even after 500 openings and closures. Anyone can store it beautifully and smartly. *This reduces the time and effort of trimming by hand. (2) Wind resistance to clear wind speed of 108 km/h (30 m/s) It recorded no damage in one of the largest wind speed tests in Japan. It uses a unique structure that supports the middle parent bone with two fiberglass fibers and a 12-sided aluminum shaft. The robust frame, which is resistant to strong building winds and flips, will surely protect you on rainy or windy days. (3) "Triple block" structure to block sunlight In addition to 100% ultraviolet rays and 100% shading, it also cuts 99.9% of near-infrared rays, which are the source of heat. It achieves a heat shielding effect rate of up to about 92%, providing coolness like a "portable shade" even in the hot sun. It blocks light and heat at the wavelength level. [Commitment to function and quality] Smart design that combines thinness and lightness The single-layer structure without the use of resin panels achieves both the natural suppleness and slim storage of umbrellas. It allows for light carrying without feeling heavy. ・Parts configuration with ultimate stability and operability It features an easy-to-grip EVA handle and a push-pull runner that opens and closes smoothly. It is designed to resist wobbling even in strong winds, allowing you to use it stress-free in all aspects of your daily life.