[Made with free-range red chicken fillet and breast meat from Hyogo Prefecture] The unique flavor of free-range red chicken is condensed using a low-temperature air-drying method. Simple design without the use of thickeners or binders. [The only snack that allows you to communicate] "A special piece from your hand" One of them is the "best reward". It not only eats, but also creates a moment that fills the heart. "The time you give has value." It's not just about giving, it's a food experience that connects with your heart, and the feeling of love that comes from your hands. Giving directly from the hand, wagging the tail, and casual exchanges deepen the bond. Not just a snack, but a communication food that connects the hearts of the owner and his dog. Seeing them happy satisfies their owner's satisfaction and happiness, and makes their minds healthy. "Experience and ease of use" directly lead to repeat business and spread to sales. The "habit of giving every day" naturally encourages continued purchases and repeat purchases, and has a double ripple effect on friends and walking companions. [The feature of this jerky is its "ease of use"! ] 】 It has a crispy and light texture that makes it easy to tear off. It is easy to adjust the size to suit your dog's taste, and you can also loosen it and sprinkle it on the food. [The "ease of tearing" by the original manufacturing method is the overwhelming differentiating factor] The unique molding technology achieves a crispy and light texture without the use of any thickeners or binders, and a "short stick shape that can be easily torn and loosened by hand." Unlike jerky, which is just hard, a new proposal for "tearing and loosening" Additive-free and unparalleled "tearing" changes the rotation of the sales floor. Just loosen it by hand and pour it over your usual hood for a feast. ["Bite" design that stimulates the five senses] ◆Odor sensation ・"Rising scent" immediately after opening ◆Taste ・Evaluated by "aroma + taste" set ◆Texture ・Crispy and crispy directly related to bite ◆Visual ・Additive-free stimulates the owner's desire to give with the original color of the material ◆Hearing ・There is a popping sound, and the opening sound raises expectations [Skilled craftsmen carefully make each one with love] The streaks, breast skin, and fat of the fillet are carefully removed by hand one by one to create a light texture, easy to tear, low fat, and healthy, suitable for senior dogs and dogs that need to manage their weight. It does not get your hands dirty and is easy to use when walking or going out. The "handmade" style, in which human hands are involved in each process rather than mass production, creates greater value than it looks. By directly checking the condition of the ingredients, it is easy to bring out the original flavor and aroma of the chicken, and the simple manufacturing method directly conveys the goodness of the ingredients. In addition, the "ease of tearing" and "handling" unique to handmade products naturally lead to a form that is easy to use in a variety of situations, such as daily rewards, walks, and consideration for senior dogs. It looks like you're doing something special, but it's actually very reasonable and designed to make communication with your dog comfortable. "Handmade" is not a fancy word. However, it is a strength that is firmly persuasive as proof of the attitude of valuing materials and the manufacturing that has thought through the user and the dog. [From "giving somehow" to "managing with grains"] "1 capsule is about 1 kcal. Just just counting" Easily control the amount you feed. It is easy to prepare when going out depending on how many tablets you have, and can meet the needs of owners who are highly conscious of weight management (moderate diet) and diet management. [There has never been a product like this before!] 】 A new added value that turns "eating" into "experience". The torable shape and the design of about 1 kcal per grain make it easy to give and the number of times. In addition, communication through hand-delivered products is naturally born, and it is chosen as a "product that deepens relationships" rather than just a snack. During a walk, I took it out of my pocket and quickly tore it off with my hand. By being able to easily adjust the size, it can be safely given to both small dogs and seniors. Each grain is about 1 kcal, so you don't have to worry about giving too much, so it's useful for rewards, snacks, and meal toppings. [Characteristics of free-range red chickens] It is characterized by the strong flavor and aroma unique to free-range chicken, making it an ingredient that your dog will be interested in. Collagen, a type of protein found in chicken breast, is also known as an essential ingredient for building the body. Sashimi and breast meat are low in fat and are often chosen by dogs who want to take care of their digestion, and are also used in the diet of senior and small dogs. [New value different from conventional jerky] Additive-free jerky is hard and soft jerky is a product that can be differentiated from the jerky market, which is dominated by additives. Habituation leads to repeat. Safe and secure with a commitment to "not putting in" (no additives (preservatives, colorants, flavors, etc.), or binders) [Products that have a reason to sell] (1) "Design that conveys value only with photos and text" ・Visibility that can be easily torn off ・An easy-to-understand strength of "handmade × additive-free ×× free-range red chicken from Hyogo Prefecture" → Images + one word conveys value (good compatibility with e-commerce sites) (2) "Clear usage scenario" makes it easy to create a purchase motivation • Tear and feed by hand • Walk, Train, Reward, Senior Dog • Sprinkle on your usual rice → "A product that you can imagine how to use" (3) Design that naturally creates repeat Habits created by communication • Tearing = easy to adjust the amount • Easy to manage and carry one capsule • Can be used for both everyday use + rewards → High frequency of wear and tear, which is directly linked to subscriptions and repeat purchases (4) There is a "story" and the unit price can be maintained. • Hyogo Prefecture × Free-range × Handmade× additive-free, tear-× × easy to use　 • Clearly differentiated from existing jerky → Chosen for value, not price • "Products that can create "accumulated sales" rather than one-off sales" [A gift choice] The additive-free sense of security, the rich flavor unique to red chicken, the ease of use that can be torn off by hand, and the flexibility to fit into various everyday situations. By having all these elements, the product is designed to naturally meet the demand for gifts that you want to give to your loved one's dog. The simple construction made with particular attention to materials makes it easy to choose as a gift. It is an item that is easy to appreciate in a wide range of occasions, such as birthdays, anniversaries, and small thanks. The value of being able to give with peace of mind further enhances its appeal as a gift. This product has an organized appeal point, making it easy to create a structure not only in physical stores but also on e-commerce sites. Elements such as "safe (additive-free)", "delicious (the flavor of red chicken)", "ease of use (easy to tear)", and "scene proposal (weight management (weight management (diet, etc.) rewards, training, toppings)" can be naturally divided into content, and it is possible to fully convey the appeal of the product only by page design. The additive-free security, the rich flavor unique to red chicken, the ease of handling that can be torn off by hand, and the flexibility to be used in various everyday situations. By having these in a well-balanced manner in one product, users can intuitively understand how it will be useful in their lives, making it easier to create a structure that naturally leads to purchase motivation. [Value with a reason] like no other] ・General jerky tends to be biased towards "raw materials" and "additive-free" appeals, but this product is designed to be "additive-free, ingredients, manufacturing methods, usage, and scene proposals", so the way it sells is different. ・There are few "tearable stick shapes" on the market using a unique manufacturing method, which is effective in differentiating shelves. "Additive-free jerky will become a new pillar of the sales floor" "Experiential value treats" More than just a treat, it creates communication between the owner and his dog It has material value, a sense of security, and ease of use, making it easy to become a standard.　 Since it is not biased towards gift use and can capture daily demand, stable sales can be expected throughout the year. A simple design finished with only red chicken from Hyogo Prefecture. Because it is additive-free, "the hurdle for the first purchase is low, leading to repeat business." ・Not a "special snack", but a snack that is chosen every day. ・Differentiation that never loses to competitors "Design that moves naturally on the sales floor" is a big difference from other products. ・Leads to repeat business: Easy to introduce and sell "Simple"× "Safe"× "Special" Easy to give → Daily use → Turnover increases ・Sell without explanation at POP, etc.→ Increase sales without hassle