Because it is a "standard product with many competitions" called chicken fillet, It is a dish that can be clearly differentiated by ingredients, manufacturing methods, and bite results. Uses free-range red chickens from Hyogo Prefecture. Unique to chickens raised in an environment with a lot of exercise, It is characterized by its firm flavor and natural flavor. In addition, skilled craftsmen carefully remove the tendons and fat one by one, By cutting it small or thin, It is both easy to give and easy to eat. The manufacturing method uses an air-drying method that slowly dries at a low temperature. While taking advantage of the original flavor of the ingredients, A major feature is that it has a crispy texture that can be easily cracked by hand. This "light texture" is easy to suggest to small dogs and senior dogs. It is a product design with a wide frontage. In addition, in the bite test by comparing with multiple chicken fillet products, Results showing high palatability have been obtained, We can make proposals based on achievements. It is highly evaluated even when switching from existing customers, In response to the issue of "standard products are difficult to move", Another strength is that it is easy to introduce as a product that "works if you explain it". • Material value: Using free-range red chickens from Hyogo Prefecture → Value-added proposals possible • Differentiation of manufacturing method: low-temperature air-drying + artisanal hand-finishing → Clearly differentiated from other companies • Ease of selling: Crispy texture, easy to break → Compatible with a wide range of dog breeds and ages • Achievements: Highly rated in the bite test → Persuasive when proposing • Switching conductor: Proven switching from existing products → Can be moved even on standard shelves All sashimi are the same, a product that overturns • It is moving as a "sashimi chosen by bite" • It is one of the few products in the standard category that has "switched" to it." • With a light texture, it can be widely proposed to senior and small dogs."