The biggest attraction is that it is finished in a simple form without adding unnecessary elements. From the color to the shape and texture, while incorporating the expression of Mt. Fuji into each element, We pursued the feel of the original toothbrush and ease of brushing. In order to eliminate the difference in toothbrush size standards between overseas and Japan, we are aiming for barrier-free design by finding a common denominator in size. The Mt. Fuji toothbrush is a toothbrush that can be accepted by everyone, not only in appearance but also in concept itself, just like Mt. Fuji.