Arita ware cooking aids / Just put it in the rice cooker to reproduce the taste of "kamado cooking" "Plump rice" can be added together when cooking rice every day. This product can reproduce the chewy texture of an old-fashioned furnace cooker. It is perfect for those who want to enjoy delicious rice without any hassle. 〇 Size: *Plump rice and large rice are ideal for cooking rice with 4 cups ~ 1 liter. Size: Diameter 8.5× Height 5cm Weight: 150g *Some restaurants offer 1 liter of cooking or more than 1 liter of cooking. It is sometimes used with 2~3 pieces of plump rice or large rice. 〇 Merit (1) Overwhelmingly easy-to-understand value "Just put it in, and you're cooked in a furnace" → Convey the value in 10 seconds Immediate experience at the in-store demonstration → Purchase decision on the spot Feel the effect more than the price → Almost zero complaints (2) Recognition through media exposure He has been introduced to FBS Fukuoka Broadcasting, Saga TV, NHK, etc. (3) Repeat purchases and gift demand It is repeatedly purchased because it is dropped and broken because of ceramics. There is a demand for bulk purchases (for parents' homes and relatives) 〇Target customer base ・Main layer 40-60s housewives Cooking lover and picky person ・Sub-layer Restaurant manager Accommodation Operator New Life Gift Demand Saving layer for the use of old rice 〇 Competitive advantage *Differences from similar products ・400 years of Arita ware tradition = reliability. ・Unique shape pending for patents. ・Past media introductions. ・We have received orders from overseas restaurants, 　It is also possible to appeal to other countries where there is a culture of eating rice. * Price Competitive ・About 1/20 of the price of a new high-end rice cooker (40,000 yen) ・The effect is comparable to that of a high-end rice cooker ・Can be appealed as a "smart choice"