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CASWELL-MASSEY

Established in 1752 in Newport, Rhode Island, it is the oldest fragrance brand in the United States with a history of more than 250 years.

〜1,000
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CASWELL-MASSEY

キャスウェル・マッセイ
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ダイショートレーディング株式会社
Established in 1752 in Newport, Rhode Island, it is the oldest fragrance brand in the United States with a history of more than 250 years.
〜1,000
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About the brand

Established in 1752 in Newport, Rhode Island, it is the oldest fragrance brand in the United States with a history of more than 250 years.
1
The oldest fragrance brand in the United States and the third oldest in the world, born in 1752
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We develop soaps, hand creams, and face care products mainly for sustainable perfumes that use the headspace method to extract the volatile components of flowers without destroying the flowers
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Committed to the environment with the least amount of energy used. The outer box is made of FSC (Forest Stewardship Council) certified paper. No animal testing.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Caswell Matthey is America's oldest fragrance brand, founded in 1752. It started with a pharmacy established by Scottish-born pharmacist William Hunter in Newport, Rhode Island.
It became a popular pharmacy in Newport and moved to New York. Until the beginning of the 20th century, the company produced custom-made perfumes, purchased valuable raw materials from all over the world, and responded to customers with custom-made products, manufactured skin and body care products, and sold a variety of products such as grooming goods.
Since the brand's founding, valuable custom-made products have been made through curiosity about fragrances, trial and error, and ingenuity. Made from Caswell Massey's historic recipes, these special original fragrances have been used by historical figures such as George Washington, John F. Kennedy, Cole Porter, Alanazimova, John Denver and the Rolling Stones.
 
Today, it has become the oldest fragrance brand in the United States with a history of more than 270 years, and in recent years, it has started selling fragrances to the general public and has been patronized by many customers. In Japan, we started importing and selling for the first time in 2021.
 

What are we doing?

While valuing history, "Caswell Massey" has grown into an environmentally friendly and sustainable brand in line with modern times. We hope that many people will use our good products for a long time, and we continue to pour our passion into product manufacturing every day.
 
Established in 1891, we cooperate with the New York Botanical Garden, the world's most comprehensive botanical garden, to develop fragrances by adopting the headspace method, which extracts only the volatile components of flowers without destroying the flowers.
It also supports the New York Botanical Garden's activities in plant research and conservation, horticulture, and education. The hotel's library has 11 million archival items, including beautiful botanical books from 10 centuries, which are used as a unique source of inspiration in packaging designs and in an effort to bring history into the present.
When it comes to the energy needed to deliver to our customers, Caswell Matthey has a long view spanning three centuries and is committed to reducing our footprint and operating sustainably. We design boxes to reduce plastic packaging and reduce waste, and we are committed to using more renewable and sustainable oils in our fragrances, including natural, organic, and wildcraft oils.
Currently, the majority of the fragrance oil is produced using solar power at Hazlet's facility in IFF, New Jersey. Not only does this reduce our footprint through the energy we use, but our proximity to our fulfillment center in Edison, New Jersey has led to shorter transportation times and less fuel to manufacture our products.
 

Commitment to the product

The packaging and size have been renewed for 2024!!
There are more new fragrances, and even more upgrades!
The fragrances are mainly divided into the following three collections, and perfumes, soaps, and hand creams are also available.
 
①Men's Fragrance
Five types of eau de perfume fragrances are available, including Caswell Massey's signature fragrance "Number Six".
 
*Eau de Perfume / 5 types*
-Number Six(1772)
-Jokey Club (1840)
-2571 (New)
-OAIRE (New)
-Ros
Size: 100mL / 7.5mL
 
②Wemen's Fragrance
Based on the plants and flowers that inhabit the New York Botanical Garden (NYBG), we use a fragrance developed by making full use of the latest technology to successfully capture the "fragrance signature" of flower molecules without destroying the flowers. Master Gardener, Senior Perfumer Laurent Lugernec and International Flavor &Fragrance Plant Scientist work together to weave together not only beauty, but also history and memory with Caswell Matthey and NYBG.
 
*Perfume / 4 types*
-MAREM
-Rose
-Orchid
-Peony
Size: 60mL / 7.5mL unfolded
*Eau de toilette / 3 types*
-Gardenia
-Honeysuckle
-Lilac
Size: 60mL / 7.5mL unfolded
 
③Unisex Fragrance
A collection characterized by a sophisticated scent.
 
*Eau de toilette / 2 types*
-Almond
-Sandalwood
Size: 60mL / 7.5mL unfolded
 

Who are supporting us?

Caswell Massy is available at general stores such as Editorial (Miyashita Park, Omotesando, Seibu Ikebukuro), LIONEL (Daimaru Tokyo, Daimaru Kyoto, Kintetsu Department Store Hamamatsu), subscription service COLORIA, and BASIC AND ACCENT, a subscription service with the theme of "Coloring the world with fragrance".
In addition, we exhibited at the "New York Fair" held at the Hankyu Umeda Main Store in May 2023 and the "Salon de Parfums" held at the Isetan Shinjuku Main Store in October 2023, which were well received by many customers.
 
The actual customer base is mostly women in their 20s to 40s and men in their 20s to 70s, and they are used by those who like American trad with a sense of history, those who sympathize with sustainable initiatives, and those who prefer original scents that cannot be found anywhere else.
 
Buyers commented, "The scent is authentic, and there are so many attractive scents that I want to have all kinds of scents," "I like the fact that it is environmentally friendly and sustainable," "I get power by wearing fragrances that have been used by past presidents and celebrities of the United States," and "I feel the tradition from the package, and it is luxurious and cool. We have received various comments such as "It increases motivation" and "It is not so expensive, the mini size is reasonable, and it is easy to use".
 
In 2024, the packaging and size have been renewed, and new fragrances such as "2571" and "OAIRE" have also been born. It is a rare brand that values traditionality and continues to move forward.
 
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