Caswell Massy is available at general stores such as Editorial (Miyashita Park, Omotesando, Seibu Ikebukuro), LIONEL (Daimaru Tokyo, Daimaru Kyoto, Kintetsu Department Store Hamamatsu), subscription service COLORIA, and BASIC AND ACCENT, a subscription service with the theme of "Coloring the world with fragrance".
In addition, we exhibited at the "New York Fair" held at the Hankyu Umeda Main Store in May 2023 and the "Salon de Parfums" held at the Isetan Shinjuku Main Store in October 2023, which were well received by many customers.
The actual customer base is mostly women in their 20s to 40s and men in their 20s to 70s, and they are used by those who like American trad with a sense of history, those who sympathize with sustainable initiatives, and those who prefer original scents that cannot be found anywhere else.
Buyers commented, "The scent is authentic, and there are so many attractive scents that I want to have all kinds of scents," "I like the fact that it is environmentally friendly and sustainable," "I get power by wearing fragrances that have been used by past presidents and celebrities of the United States," and "I feel the tradition from the package, and it is luxurious and cool. We have received various comments such as "It increases motivation" and "It is not so expensive, the mini size is reasonable, and it is easy to use".
In 2024, the packaging and size have been renewed, and new fragrances such as "2571" and "OAIRE" have also been born. It is a rare brand that values traditionality and continues to move forward.