Changing the shape of an umbrella, which has been ridiculed as a product that has not changed for 4,000 years, requires not only changing the shape, but also making it a universal umbrella that solves all the inconveniences and dissatisfaction of umbrellas.
Folding umbrellas are small when unfolded, cumbersome to fold, and vulnerable to strong winds and heavy rains.
The long umbrella is too long to carry, and it is a hindrance.
If we solve such a disadvantage, we will be able to reduce the amount of umbrella waste that is discarded by 130 million umbrellas a year, most of which ends up in landfills. With this in mind, the concept of SDGs is supported by major companies such as Yoshimoto Kogyo and ANA, as well as the Ministry of the Environment and the Ministry of Foreign Affairs, and the Japan government.