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Based on the concept of SDGs, an umbrella manufacturer that has been in business for 87 years proposes a new form of bulk by making full use of intellectual property. A manufacturer that delivers products recommended by the Ministry of the Environment, the Ministry of Foreign Affairs, the Cabinet Office, etc.

〜1,000

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SUGITA CORPORATION

カブシキガイシャスギタ

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株式会社スギタ

〜1,000

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Eco-friendly

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About the brand

We have developed an umbrella that eliminates all the inconveniences and dissatisfaction of umbrellas by using 100% light shielding, heat shielding 25 degrees, UV protection of 99.9%, water resistance 40 times the department store standard, and original bones that have acquired intellectual property

Recognized for its approach to environmental issues with an umbrella that responds to the SDGs, it has been exterminated around the world as a product of the Ministry of the Environment's Plastic Smart campaign and as one of the 100 designs of the Ministry of Foreign Affairs of Japan's Hyundai Japan.

As an initiative for SDGs, we collaborated with Yoshimoto Kogyo and ANA By making it small to carry and resistant to strong winds and torrential rains, it will reduce the disposal of more than 100 million umbrellas that end up in landfills every year.

More about the Brand Owner

杉田　佳之

yoshiyuki sugita

Born the son of an 87-year-old umbrella shop founded by my grandfather, I grew up near the downtown area from an early age, so I have been heartbroken to see the umbrellas that my grandfather and father carefully created and handled were left as garbage in a messy manner on the morning after a rainy day. Umbrellas used to be so expensive and important that they were passed on to their children and grandchildren. We would like to propose a new form of umbrella as a product that can be cherished in such a way. We are creating and spreading a structure that allows you to take care of umbrellas

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What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We will change the shape of the umbrella and change the concept of the umbrella in order to be recognized as a product that everyone can cherish.

What are we doing?

Changing the shape of an umbrella, which has been ridiculed as a product that has not changed for 4,000 years, requires not only changing the shape, but also making it a universal umbrella that solves all the inconveniences and dissatisfaction of umbrellas.

Folding umbrellas are small when unfolded, cumbersome to fold, and vulnerable to strong winds and heavy rains.

The long umbrella is too long to carry, and it is a hindrance.

If we solve such a disadvantage, we will be able to reduce the amount of umbrella waste that is discarded by 130 million umbrellas a year, most of which ends up in landfills. With this in mind, the concept of SDGs is supported by major companies such as Yoshimoto Kogyo and ANA, as well as the Ministry of the Environment and the Ministry of Foreign Affairs, and the Japan government.

Commitment to the product

Short wide umbrellas and transform umbrellas are half as portable as long umbrellas. Easy to open and close. It is a large umbrella that can be used with one hand even by women and elderly people who are powerless due to the principle of leverage.

Who are supporting us?

☑ Women in their 30s and older who are interested in skin lightening in general.

☑ Office worker.

☑ Those who are interested in heat stroke countermeasures, disaster prevention, SDGs and environmental issues.

☑ Folding umbrellas are especially popular as souvenirs for foreigners at airports and tourist spots.

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SUGITA CORPORATION

SUGITA CORPORATION

SUGITA CORPORATION

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About the brand

More about the Brand Owner

杉田 佳之

yoshiyuki sugita

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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杉田　佳之