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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Fashion is the first tool of self-expression that mankind possesses, and it is something that uplifts us by nature.
However, the apparel industry is now called the second dirtiest industry in the world. Mass disposal of clothes and poor working conditions in developing countries.
KODAI YASUNO was born to solve these problems and return fashion to its roots from "something that negatively influences people" to "a tool that makes people happy". Breathe new life into clothes that you are thinking of throwing away because you are tired of dirty clothes, designs and colors, and sleeping in the closet, and from "throwing away" to "changing the design and continuing to wear it"
Past, present, and future. No two people are exactly the same at any given time. Each of us is unique.
Based on the idea, we are particular about "one-of-a-kind", and since dyeing contemporary artists carefully hand-dye each item, all items are one-of-a-kind and one-of-a-kind.
Commitment to the product
We produce products based on the concept of traditional dyeing techniques × advanced designs.
Since it is produced by mixing traditional techniques with unique techniques that he has learned on his own, it is characterized by unique patterns and dyed textures.
In addition, since it is produced by a dyeing contemporary artist, the unique yet exquisite balance of color scheme and arrangement is also a characteristic of our brand.
It is supported by a wide range of people, mainly men in their late 30s and early 40s, but also men and women in their 20s to 60s.
"I was attracted to one-of-a-kind things."
"The unique tie-dye pattern and color that you can't find anywhere else are unique and good."
"Unique but not too flashy, calm color scheme is good."
"The colors are cute"
We have received voices and support from our customers.