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Founded in 2020, it is an abbreviation for BEE HIVE, a shoe brand that realizes the transformation of everyday life into abstract art with a new approach that expresses dynamic processes in a static form.

1万

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BHIVE

ビーハイブ

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株式会社partsA

1万

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About the brand

Aesthetic design from a different perspective, while valuing creative playfulness.

It takes the essence of the molten rocks and coral groups on the seafloor and expresses dynamic processes in a static form.

Careful observation, bold ideas, abstract processing, novel shapes, beautiful lines, new manufacturing methods.

More about the Brand Owner

株式会社partsA

パーツエイ

The concept is "a little playfulness of City Girl". partsA and its brand's creations are like LEGO, fun, original, diverse, and interactive. We offer each woman the opportunity to fully demonstrate her unique personality, to always choose her "First Choice" with confidence and to portray her unique self. We provide high-quality, diverse, and unique choices, and challenge you to explore and create on your own. In a playful mood, always try new things, and meet your own image of a woman while being self-satisfied.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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BHIVE was founded in 2020 and stands for BEE HIVE, a shoe brand that creates spaces with diverse designs and artistically expresses everyday items. The Ocean series takes the essence of the seafloor molten rocks and coral colonies to create a new approach to expressing dynamic processes in a static form, transforming everyday life into abstract art. With this unique approach, BHIVE goes beyond traditional shoes and pioneers new aesthetics through design from a different perspective, while embracing creative playfulness.

What are we doing?

The brand was founded in 2020 and spent a year creating its first work, MAGMA.

The shape of MAGMA is extracted from lava on the seafloor and represents a dynamic process in a static form. In order to ensure the smoothness of the shape and the unity of the shoe, we went through a lot of trial and error, overcoming the traditional shoe manufacturing method. MAGMA is experimental, and while it may not be perfect, it's worth exploring.

MAGMA-MP is a new product in the MAGMA series, which cracks in the middle and shifts to the left and right. The shoe body also has more overlapping lines, and the pattern of the misaligned upper is also slightly different. It breaks with the elegant atmosphere of the original MAGMA and injects a more dynamic feeling. In accordance with the characteristics of MAGMA-MP, EVA foam material was selected. It is sportier and can be applied to various wearing scenes.

And under the theme of "CHILDHOOD", we have introduced this square-toe mule shoe "ODITA". ODITA STANDS FOR ODD LOLITA, AND IT WAS INSPIRED BY MY MOTHER'S EXPERIENCE OF SECRETLY WEARING HIGH HEELS WHEN I WAS A CHILD. Those high heels didn't look good, so we designed a big silhouette. When you wear it, it creates a clumsy feeling, and it reminds you of the fantasy era of becoming the adult you longed for. The square toe enhances the clumsy feel, and the heel incorporates gothic architectural lines, adding a whimsical and hilarious vibe to the ODITA.

Commitment to the product

MAGMA Series

Incorporating the essence of molten rocks and coral groups on the seabed, it expresses dynamic processes in a static form.

The smoothness of the shape and the unity of the shoes are ensured, and it is fashionable while creating an elegant atmosphere.

ODITA Series

The large silhouette is designed, the clumsy square toe feel, the heel of the gothic architectural line, and the whimsical and hilarious vibe.

Who are supporting us?

It is widely used by women, mainly in their 20s to 40s.

Especially those who have a high fashion sensitivity and can enjoy trends.

Since its release, it has been well received for its fashionability.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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