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Phnom Toi
Phnom Toi is a brand that enhances the value and attractiveness of forest and satoyama resources, and creates and delivers products that make many people feel the blessings of forests.
1
Japanese essential oils, diffusers, and soap items made from thinned wood and offcuts in satoyama
2
Deliver a time to work on yourself with forest scent items
3
An ethical gift that makes effective use of forest and satoyama resources and contributes to the environment and society created through the skills of welfare offices and craftsmen.
Brand Owner
More about the Brand Owner
吉成絵里香
Yoshinari Erika
Born in 1992 in Saitama Prefecture.
After graduating from the Department of Forest Science, Faculty of Agriculture, Hokkaido University, he spent two years in Cambodia as a JICA Overseas Cooperation Volunteer. Since 2017, he has been a researcher at Mitsubishi UFJ Research & Consulting Co., Ltd., where he has been engaged in planning and business support for government agencies and local governments in the environmental field. While continuing to work in the satoyama area himself, he decided to inherit the natural environment through a business that makes use of forests and satoyama, and started Phnom Toi in 2021.
His hobbies are mountain climbing and dancing.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Our philosophy is to deliver products that allow everyone to experience the blessings of nature in their daily lives and contribute to healthy lifestyles, as well as to convey the forests, satoyama, and producers behind our products, and to contribute to the formation of communities to inherit forests and satoyama.
What are we doing?
Phnom Toi is a brand that enhances the value and attractiveness of forest and satoyama resources, and creates and delivers products that make many people feel the blessings of forests.
It means "small mountain" in Khmer, and it expresses the hope that forests and satoyama will become more familiar to people's lives.
Commitment to the product
●Essential Oils -Delivering Healing Fragrances from the Forests of Japan-
Essential oils such as Yoshino cypress, Kitayama cedar, Kyoto Kuromoji, relaxation blend, and refreshing blend are distilled and manufactured from thinned wood and branches and leaves. Find your favorite scent.
●Wood Diffuser -A moment to be healed by the scent and warmth of the forest-
Palm-sized wood diffusers are made one by one with the skills of woodworkers using scraps from sawmills. Drip your favorite essential oil into the hollow and spend a relaxing time with the scent of the forest.
●Hinoki Rose BOX -Enjoy decorating the colors of the four seasons of the forest-
It is an interior flower box that combines roses born from cypress kanna scraps with preserved flowers and dried flowers to decorate your room. Taking advantage of the planer scraps that are discarded at the sawmill, we make them one by one by users of the welfare office
Who are supporting us?
●Target Audience
・Men and women in their late 20s ~ 30s, who are busy working in urban areas and have a need to easily incorporate natural healing
・ People who want to choose ethical items that are particular about gifts
● Actual customer base
・Age/gender: 20s to 50s (male: female = 4:6)
●Consignment sales and exhibits
・Tokyo: Yurakucho Marui, Seibu Shibuya CHOOSEBASE SHIBUYA
・Osaka: Hanshin Umeda, Hankyu Umeda
・NEW YORK: BROOKLYN BEAUTY/FASION LABO
●Buyer's voice
・Soap
-The soft scent of lavender is very good and soothing.
-I use it for hand washing and face washing, but it foams well and is soothed by the faint scent of lavender.
・Essential oils
-The scent of cypress is very good, and I enjoy it every day.
・Flower diffuser
- It is good that the scent is not too strong. I think it's easy to use because you don't choose where to decorate. I would like to buy one for my home as well.
-I gave it as a gift for my seniors' graduation and employment. I was happy because it looks gorgeous and can be used for a long time.
・Wood diffuser
-It was a very cute size, which was good. It's cute and just right as an interior!
・Hinoki Rose BOX
-Fresh flowers wither, so I bought them with the meaning that I want them to stay healthy forever! It is still displayed on the dining table, and you can enjoy 🎵 the aroma by adding essential oils
-My mother has dementia and has been receiving long-term care. In dementia, "scent" is directly related to old memories. I gave it with that meaning. It seems to have been very good...
All products
There are no products available for display
Products
All products
There are no products available for display
Phnom Toi
Phnom Toi is a brand that enhances the value and attractiveness of forest and satoyama resources, and creates and delivers products that make many people feel the blessings of forests.
1
Japanese essential oils, diffusers, and soap items made from thinned wood and offcuts in satoyama
2
Deliver a time to work on yourself with forest scent items
3
An ethical gift that makes effective use of forest and satoyama resources and contributes to the environment and society created through the skills of welfare offices and craftsmen.
Brand Owner
More about the Brand Owner
吉成絵里香
Yoshinari Erika
Born in 1992 in Saitama Prefecture.
After graduating from the Department of Forest Science, Faculty of Agriculture, Hokkaido University, he spent two years in Cambodia as a JICA Overseas Cooperation Volunteer. Since 2017, he has been a researcher at Mitsubishi UFJ Research & Consulting Co., Ltd., where he has been engaged in planning and business support for government agencies and local governments in the environmental field. While continuing to work in the satoyama area himself, he decided to inherit the natural environment through a business that makes use of forests and satoyama, and started Phnom Toi in 2021.
His hobbies are mountain climbing and dancing.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Our philosophy is to deliver products that allow everyone to experience the blessings of nature in their daily lives and contribute to healthy lifestyles, as well as to convey the forests, satoyama, and producers behind our products, and to contribute to the formation of communities to inherit forests and satoyama.
What are we doing?
Phnom Toi is a brand that enhances the value and attractiveness of forest and satoyama resources, and creates and delivers products that make many people feel the blessings of forests.
It means "small mountain" in Khmer, and it expresses the hope that forests and satoyama will become more familiar to people's lives.
Commitment to the product
●Essential Oils -Delivering Healing Fragrances from the Forests of Japan-
Essential oils such as Yoshino cypress, Kitayama cedar, Kyoto Kuromoji, relaxation blend, and refreshing blend are distilled and manufactured from thinned wood and branches and leaves. Find your favorite scent.
●Wood Diffuser -A moment to be healed by the scent and warmth of the forest-
Palm-sized wood diffusers are made one by one with the skills of woodworkers using scraps from sawmills. Drip your favorite essential oil into the hollow and spend a relaxing time with the scent of the forest.
●Hinoki Rose BOX -Enjoy decorating the colors of the four seasons of the forest-
It is an interior flower box that combines roses born from cypress kanna scraps with preserved flowers and dried flowers to decorate your room. Taking advantage of the planer scraps that are discarded at the sawmill, we make them one by one by users of the welfare office
Who are supporting us?
●Target Audience
・Men and women in their late 20s ~ 30s, who are busy working in urban areas and have a need to easily incorporate natural healing
・ People who want to choose ethical items that are particular about gifts
● Actual customer base
・Age/gender: 20s to 50s (male: female = 4:6)
●Consignment sales and exhibits
・Tokyo: Yurakucho Marui, Seibu Shibuya CHOOSEBASE SHIBUYA
・Osaka: Hanshin Umeda, Hankyu Umeda
・NEW YORK: BROOKLYN BEAUTY/FASION LABO
●Buyer's voice
・Soap
-The soft scent of lavender is very good and soothing.
-I use it for hand washing and face washing, but it foams well and is soothed by the faint scent of lavender.
・Essential oils
-The scent of cypress is very good, and I enjoy it every day.
・Flower diffuser
- It is good that the scent is not too strong. I think it's easy to use because you don't choose where to decorate. I would like to buy one for my home as well.
-I gave it as a gift for my seniors' graduation and employment. I was happy because it looks gorgeous and can be used for a long time.
・Wood diffuser
-It was a very cute size, which was good. It's cute and just right as an interior!
・Hinoki Rose BOX
-Fresh flowers wither, so I bought them with the meaning that I want them to stay healthy forever! It is still displayed on the dining table, and you can enjoy 🎵 the aroma by adding essential oils
-My mother has dementia and has been receiving long-term care. In dementia, "scent" is directly related to old memories. I gave it with that meaning. It seems to have been very good...
All products
There are no products available for display
Products
All products
There are no products available for display
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