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Reflection in the heart
Even in a harsh environment, we support the performance of challengers who are full of radiance so that they always have "beautiful hair" full of confidence.
1
The Mindful Scalp Care series was developed based on the voices of hard workers who are active in various scenes such as athletes, gamers, streamers, businessmen/women, etc.
2
The key points are the incorporation of carbonic acid, which has the ability to promote blood circulation and a unique stain-removing effect, and the use of only "amino acid components" as a surfactant.
3
It can be seen from the large search volume of the same keyword that there is a great need for "carbonated shampoo" not only from people in their 40s and older, but also from people in their 20s ~ 30s.
Brand Owner
More about the Brand Owner
Rina.G.
I have been in the cosmetics industry for many years and have worked in customer service at the counters of various brands.
In such a situation, in addition to listening to their concerns about skin care, I have come into contact with many people who have been suffering from thinning hair since their 30s, and I have been wondering if there is anything I can do.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I have been in the cosmetics industry for many years and have worked as a customer service at the counter of a brand.
In such a situation, in addition to listening to their concerns about skin care, I have come into contact with many people who have been suffering from thinning hair since their 30s, and I have been wondering if there is anything I can do.
Modern people, especially young people who are dedicated to some kind of challenge, are often not taking care of their scalp properly, even though the environment from which hair grows is actually quite damaged due to the amount of activity/sweating, the amount of time spent at the computer, or the heavy use of hair coloring and styling products.
We have come to create a brand that realizes the vision of taking care of the scalp correctly from a young age in order to maintain beautiful hair for a long time.
What are we doing?
In order to spread the benefits and value of "carbonated shampoo" to young people, we devised a way to create a key visual that is easy to accept for this demographic. The visuals are based on a subculture that is well received not only by young people in Japan but also overseas, and a futuristic worldview.
We thoroughly researched the reviews of existing products of "carbonated shampoo" and tried to improve them as much as possible. We took on the challenge of creating a stationary pump structure that is easy to push, the tactile feel of a can that does not slip even if water adheres to it in the bathroom by devising paint, a hypoallergenic amino acid ingredient that can be used even by infants and young children with high potential demand, and a blend of ingredients that can be used to combat scalp problems.
Commitment to the product
Scalp care based on the premise of keeping the scalp healthy and not causing unnecessary irritation:
-Acyl (C12,14) aspartate TEA, which is particularly gentle on the scalp and is more voluminous among amino acid surfactants, and lauryl glucoside and cocamidopropyl petaine, which are compatible with the skin and are also used in hygiene products for babies, sensitive or atopic skin, are used.
-Utilizing the power of carbonic acid*, which is very useful for creating a scalp environment where hair can easily grow, we aim to cleanse the skin, maintain weak acidity, and dilate blood vessels. In addition, the disadvantages of squeaky and dryness, which are often seen in conventional "carbonated shampoos", are overcome with excellent hair moisturizing and damage repair ingredients. * Propellants
-Contains active ingredients for common scalp problems such as itching, dandruff, odor, and hair loss.
Who are supporting us?
It targets athletes, gamers, streamers, dancers, and businessmen/women.
All products
There are no products available for display
Products
All products
There are no products available for display
Reflection in the heart
Even in a harsh environment, we support the performance of challengers who are full of radiance so that they always have "beautiful hair" full of confidence.
1
The Mindful Scalp Care series was developed based on the voices of hard workers who are active in various scenes such as athletes, gamers, streamers, businessmen/women, etc.
2
The key points are the incorporation of carbonic acid, which has the ability to promote blood circulation and a unique stain-removing effect, and the use of only "amino acid components" as a surfactant.
3
It can be seen from the large search volume of the same keyword that there is a great need for "carbonated shampoo" not only from people in their 40s and older, but also from people in their 20s ~ 30s.
Brand Owner
More about the Brand Owner
Rina.G.
I have been in the cosmetics industry for many years and have worked in customer service at the counters of various brands.
In such a situation, in addition to listening to their concerns about skin care, I have come into contact with many people who have been suffering from thinning hair since their 30s, and I have been wondering if there is anything I can do.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I have been in the cosmetics industry for many years and have worked as a customer service at the counter of a brand.
In such a situation, in addition to listening to their concerns about skin care, I have come into contact with many people who have been suffering from thinning hair since their 30s, and I have been wondering if there is anything I can do.
Modern people, especially young people who are dedicated to some kind of challenge, are often not taking care of their scalp properly, even though the environment from which hair grows is actually quite damaged due to the amount of activity/sweating, the amount of time spent at the computer, or the heavy use of hair coloring and styling products.
We have come to create a brand that realizes the vision of taking care of the scalp correctly from a young age in order to maintain beautiful hair for a long time.
What are we doing?
In order to spread the benefits and value of "carbonated shampoo" to young people, we devised a way to create a key visual that is easy to accept for this demographic. The visuals are based on a subculture that is well received not only by young people in Japan but also overseas, and a futuristic worldview.
We thoroughly researched the reviews of existing products of "carbonated shampoo" and tried to improve them as much as possible. We took on the challenge of creating a stationary pump structure that is easy to push, the tactile feel of a can that does not slip even if water adheres to it in the bathroom by devising paint, a hypoallergenic amino acid ingredient that can be used even by infants and young children with high potential demand, and a blend of ingredients that can be used to combat scalp problems.
Commitment to the product
Scalp care based on the premise of keeping the scalp healthy and not causing unnecessary irritation:
-Acyl (C12,14) aspartate TEA, which is particularly gentle on the scalp and is more voluminous among amino acid surfactants, and lauryl glucoside and cocamidopropyl petaine, which are compatible with the skin and are also used in hygiene products for babies, sensitive or atopic skin, are used.
-Utilizing the power of carbonic acid*, which is very useful for creating a scalp environment where hair can easily grow, we aim to cleanse the skin, maintain weak acidity, and dilate blood vessels. In addition, the disadvantages of squeaky and dryness, which are often seen in conventional "carbonated shampoos", are overcome with excellent hair moisturizing and damage repair ingredients. * Propellants
-Contains active ingredients for common scalp problems such as itching, dandruff, odor, and hair loss.
Who are supporting us?
It targets athletes, gamers, streamers, dancers, and businessmen/women.
All products
There are no products available for display
Products
All products
There are no products available for display
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