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SkinAware
Organic cotton wear and lifestyle products with a sustainable production background that is sincere to the natural environment and people. We will color a high-quality relaxing time with the highest quality
1
Made from 100% certified and certified organic cotton based on traceability. Cotton grown without pesticides is characterized by its soft and gentle texture and can be used for a long time.
2
Traded at a fair price With a fair trade background, we are able to continuously support organic cotton producers in their livelihoods.
3
Uses botanical dyes that do not impair the characteristics of organic cotton. You can feel the vivid colors of plants such as herbs and flowers, as well as the energy of plants.
Brand Owner
More about the Brand Owner
可児 ひろ海
HIROMI KANI
In 2001, she launched the women's brand COCOON and developed collections until 2007. The collection, which combined the strength and softness of women, was also supported by actresses and singers. He has also received international acclaim, including exhibitions in New York and the presentation of his collections at a trade show in Paris. As an individual designer, he has produced uniforms for the Aichi Expo and staff uniforms for Shiseido Za.
In 2004, she started the organic cotton womenswear and lingerie brand "Skinware". It was sold at the Isetan Shinjuku store and became a pioneer of ethical fashion. In 2008, the collection of COCOON and Skinware was suspended. After that, he participated in various projects as a designer and consultant for a global fashion brand.
In 2013, Skinware was renewed and restarted, and in 2017, the brand was renewed as SkinAware.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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In 2001, he launched the Tokyo Collection fashion brand COCOON, which was in operation until 2007. While working on a collection brand, I came across organic cotton when fast fashion started to become popular and I began to think about the meaning of my brand and what I could do in the fashion industry.
I realized that it is a material that overturns the image of cotton as a material, and that it has the high quality, rarity, and potential of the material, and I studied it. Then, while the amount of pesticides used and the working environment were being discussed in cotton production, I thought that by fair trading organic cotton, people and the environment could be healthy and happy, and there was a possibility that I could change the situation by converting negative to positive, so I started SkinAware.
○ Brand Concept
Earth Aware -- The Earth is a Sacred Gift
An organic process that takes advantage of the blessings of nature. The strength and kindness of the land in which we live.
Self Aware -- The Miracle That Brings Me Together, the Miracle That Connects Us
The discoveries and miracles that occur every day lead to self-awareness and confidence. And to empathize with many people.
Skin Aware -- Nature and our beauty, touching and resonating with each other
A great force of nature that evokes the sensation of the skin as it is. We are the great nature of the earth.
The collection, with its message for the future, brings you << Aware >> with its majestic landscape.
What are we doing?
SkinAware's products are made from organic cotton, which has been certified and certified from the yarn stage.
Organic cotton (organically grown cotton) is carefully grown on land that has not used chemical fertilizers or pesticides for more than three years, using cultivation methods that value nature since ancient times.
The soft and gentle texture that cannot be tasted with cotton grown with pesticides and chemical fertilizers is a unique feature of organic cotton. Choosing organic cotton also helps protect our precious planet and the healthy lives of our growers. Against the backdrop of fair trade, which is traded at a fair price, we can continuously support the independence of producers' livelihoods.
At SkinAware, botanical dyes are used to create a variety of colors for each collection.
Unlike conventional plant dyeing, botanical dye is a new dye technology that uses proteins to adsorb dyes extracted from plant flowers, leaves, fruits, etc., to achieve the vivid colors inherent in plants.
Although the cost is about three times that of normal dyeing, the hybrid dyeing method, which combines nature and science, is expected to have various effects such as relaxation and healing by receiving the energy and message of plants and wearing the colors of nature.
We also use dyeing other than botanical dyes, and we use "low-impact die" dyeing that minimizes the environmental impact caused by industrial wastewater and other factors in dyeing.
We only ask reliable factories in Japan to sew and have the highest quality backed by careful Japan manufacturing. Although it is simple, the finish is based on Japan's aesthetic sense with attention to detail.
In addition to the commitment to the material, there are many repeat customers who say that once they wear it, they cannot wear other items because of the form that pursues comfort by repeating many fittings.
Commitment to the product
The organic cotton used by SkinAware is a top-grade material based on traceability. Detail materials such as lace and rubber are also made of organic cotton as much as possible.
When we think of cotton, we have an image of a casual material, but organic cotton, which has been blessed by nature, has a gentle texture that softens not only the skin but also the mind from the moment it is touched, and is a luxurious material comparable to cashmere and silk.
With a material called "organic cotton", we are taking on the challenge of developing new possibilities of developing various textures and a wide variety of designs, and are exploring unprecedented comfort.
○ Sleeping wear, which is comfortable to wear with a smooth touch and silky luster, uses 90/1 ultra-long cotton satin fabric for a higher-grade bedtime.
○ The roomwear of long sleeve tops and pants that lightly wrap the whole body in a double gauze material can be worn for three seasons from autumn to winter and early spring, and once you wear it, you can't let go of it. It is OK to arrange as a couple in the development of men's and women's.
○ Lingerie with a stylish design and natural fit is popular. There are many female fans who want to be freed from lingerie that tightens their bodies, and they become repeat customers.
With thin straps and simple details, the "non-underwear-like" design that is OK to show is popular.
○ T-shirts and cut-and-sew tops that are light to the touch in the hot and humid summer and do not lose their shape even after repeated washing.
It coordinates with fluffy wide pants and is also active in the scene of going out.
○ Fragrances that use 100% plant-based ingredients such as room fabric mist that make your time at home or on the road a high-quality relaxing time, and miscellaneous items such as pile fabric hair bands are also popular. It is also recommended as a gift.
Who are supporting us?
Customer Segment
Women and men who identify high-quality products and seek their own lifestyle.
More and more people want to wear carefully made things for a long time.
More and more people are familiar with the term "organic cotton," and I feel that people's awareness of environmental and human rights issues is gradually changing.
Some people pick it up because of changes in their lifestyle and physical condition.
・ Those whose skin condition changes with age and want innerwear and clothing made of natural materials
・ Women who want to choose materials that are good for both the child and themselves at the time of childbirth
・ I suffer from skin problems and am not good at irritating synthetic fiber materials. Those who want something that is gentle on the skin
Many people buy it as a gift, and they choose it as a special gift for their loved ones, such as a birthday or Christmas gift for their partner or family, a birth or wedding gift, or a visit to the hospital.
Target Audience
Women in their 30s to 50s are targeted. If you follow SkinAware on Instagram, the male-to-female ratio is 5:95. Among women, 45% are 35-44 years old, 25% are 45-54 years old, and 22% are 25-34 years old.
Price Range
Although the price is higher than that of general cotton products, organic cotton products combine the original strength and softness of cotton blessed by nature. Therefore, it is resistant to washing and has the characteristic of not losing its shape. Some customers wear it for 3~4 years, and many customers think that it is cost-effective because it can be worn for a long time.
Care
It can be washed repeatedly at home and is easy to clean.
Wholesale Stores
・Shinjuku Isetan 3F Ma Lingerie (Tokyo)
・Kyoto Takashimaya 4F Salon Le Chic (Kyoto)
・ROSSO URBAN RESEARCH
・Aranciato (online)
・Harmonature (online)
SkinAware
Organic cotton wear and lifestyle products with a sustainable production background that is sincere to the natural environment and people. We will color a high-quality relaxing time with the highest quality
1
Made from 100% certified and certified organic cotton based on traceability. Cotton grown without pesticides is characterized by its soft and gentle texture and can be used for a long time.
2
Traded at a fair price With a fair trade background, we are able to continuously support organic cotton producers in their livelihoods.
3
Uses botanical dyes that do not impair the characteristics of organic cotton. You can feel the vivid colors of plants such as herbs and flowers, as well as the energy of plants.
Brand Owner
More about the Brand Owner
可児 ひろ海
HIROMI KANI
In 2001, she launched the women's brand COCOON and developed collections until 2007. The collection, which combined the strength and softness of women, was also supported by actresses and singers. He has also received international acclaim, including exhibitions in New York and the presentation of his collections at a trade show in Paris. As an individual designer, he has produced uniforms for the Aichi Expo and staff uniforms for Shiseido Za.
In 2004, she started the organic cotton womenswear and lingerie brand "Skinware". It was sold at the Isetan Shinjuku store and became a pioneer of ethical fashion. In 2008, the collection of COCOON and Skinware was suspended. After that, he participated in various projects as a designer and consultant for a global fashion brand.
In 2013, Skinware was renewed and restarted, and in 2017, the brand was renewed as SkinAware.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
In 2001, he launched the Tokyo Collection fashion brand COCOON, which was in operation until 2007. While working on a collection brand, I came across organic cotton when fast fashion started to become popular and I began to think about the meaning of my brand and what I could do in the fashion industry.
I realized that it is a material that overturns the image of cotton as a material, and that it has the high quality, rarity, and potential of the material, and I studied it. Then, while the amount of pesticides used and the working environment were being discussed in cotton production, I thought that by fair trading organic cotton, people and the environment could be healthy and happy, and there was a possibility that I could change the situation by converting negative to positive, so I started SkinAware.
○ Brand Concept
Earth Aware -- The Earth is a Sacred Gift
An organic process that takes advantage of the blessings of nature. The strength and kindness of the land in which we live.
Self Aware -- The Miracle That Brings Me Together, the Miracle That Connects Us
The discoveries and miracles that occur every day lead to self-awareness and confidence. And to empathize with many people.
Skin Aware -- Nature and our beauty, touching and resonating with each other
A great force of nature that evokes the sensation of the skin as it is. We are the great nature of the earth.
The collection, with its message for the future, brings you << Aware >> with its majestic landscape.
What are we doing?
SkinAware's products are made from organic cotton, which has been certified and certified from the yarn stage.
Organic cotton (organically grown cotton) is carefully grown on land that has not used chemical fertilizers or pesticides for more than three years, using cultivation methods that value nature since ancient times.
The soft and gentle texture that cannot be tasted with cotton grown with pesticides and chemical fertilizers is a unique feature of organic cotton. Choosing organic cotton also helps protect our precious planet and the healthy lives of our growers. Against the backdrop of fair trade, which is traded at a fair price, we can continuously support the independence of producers' livelihoods.
At SkinAware, botanical dyes are used to create a variety of colors for each collection.
Unlike conventional plant dyeing, botanical dye is a new dye technology that uses proteins to adsorb dyes extracted from plant flowers, leaves, fruits, etc., to achieve the vivid colors inherent in plants.
Although the cost is about three times that of normal dyeing, the hybrid dyeing method, which combines nature and science, is expected to have various effects such as relaxation and healing by receiving the energy and message of plants and wearing the colors of nature.
We also use dyeing other than botanical dyes, and we use "low-impact die" dyeing that minimizes the environmental impact caused by industrial wastewater and other factors in dyeing.
We only ask reliable factories in Japan to sew and have the highest quality backed by careful Japan manufacturing. Although it is simple, the finish is based on Japan's aesthetic sense with attention to detail.
In addition to the commitment to the material, there are many repeat customers who say that once they wear it, they cannot wear other items because of the form that pursues comfort by repeating many fittings.
Commitment to the product
The organic cotton used by SkinAware is a top-grade material based on traceability. Detail materials such as lace and rubber are also made of organic cotton as much as possible.
When we think of cotton, we have an image of a casual material, but organic cotton, which has been blessed by nature, has a gentle texture that softens not only the skin but also the mind from the moment it is touched, and is a luxurious material comparable to cashmere and silk.
With a material called "organic cotton", we are taking on the challenge of developing new possibilities of developing various textures and a wide variety of designs, and are exploring unprecedented comfort.
○ Sleeping wear, which is comfortable to wear with a smooth touch and silky luster, uses 90/1 ultra-long cotton satin fabric for a higher-grade bedtime.
○ The roomwear of long sleeve tops and pants that lightly wrap the whole body in a double gauze material can be worn for three seasons from autumn to winter and early spring, and once you wear it, you can't let go of it. It is OK to arrange as a couple in the development of men's and women's.
○ Lingerie with a stylish design and natural fit is popular. There are many female fans who want to be freed from lingerie that tightens their bodies, and they become repeat customers.
With thin straps and simple details, the "non-underwear-like" design that is OK to show is popular.
○ T-shirts and cut-and-sew tops that are light to the touch in the hot and humid summer and do not lose their shape even after repeated washing.
It coordinates with fluffy wide pants and is also active in the scene of going out.
○ Fragrances that use 100% plant-based ingredients such as room fabric mist that make your time at home or on the road a high-quality relaxing time, and miscellaneous items such as pile fabric hair bands are also popular. It is also recommended as a gift.
Who are supporting us?
Customer Segment
Women and men who identify high-quality products and seek their own lifestyle.
More and more people want to wear carefully made things for a long time.
More and more people are familiar with the term "organic cotton," and I feel that people's awareness of environmental and human rights issues is gradually changing.
Some people pick it up because of changes in their lifestyle and physical condition.
・ Those whose skin condition changes with age and want innerwear and clothing made of natural materials
・ Women who want to choose materials that are good for both the child and themselves at the time of childbirth
・ I suffer from skin problems and am not good at irritating synthetic fiber materials. Those who want something that is gentle on the skin
Many people buy it as a gift, and they choose it as a special gift for their loved ones, such as a birthday or Christmas gift for their partner or family, a birth or wedding gift, or a visit to the hospital.
Target Audience
Women in their 30s to 50s are targeted. If you follow SkinAware on Instagram, the male-to-female ratio is 5:95. Among women, 45% are 35-44 years old, 25% are 45-54 years old, and 22% are 25-34 years old.
Price Range
Although the price is higher than that of general cotton products, organic cotton products combine the original strength and softness of cotton blessed by nature. Therefore, it is resistant to washing and has the characteristic of not losing its shape. Some customers wear it for 3~4 years, and many customers think that it is cost-effective because it can be worn for a long time.
Care
It can be washed repeatedly at home and is easy to clean.
Wholesale Stores
・Shinjuku Isetan 3F Ma Lingerie (Tokyo)
・Kyoto Takashimaya 4F Salon Le Chic (Kyoto)
・ROSSO URBAN RESEARCH
・Aranciato (online)
・Harmonature (online)
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