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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
The folding function has the maximum benefit from the perspective of reducing logistics costs for manufacturers and distributors. There is a possibility that the cost can be reduced by about 35% compared to the conventional same-size case during all transportation and storage, and it is expected to have more advantages than the conventional contents such as transportation to the dealership and storage of a small space of store stock. In addition, since these logistics costs are paid to conventional logistics companies, they are naturally included in the cost of goods, but we believe that the content of these logistics cost reductions is directly linked to the profits of each manufacturer.
The folding function, which is the biggest selling point of the product, is that the space when not used for storage can be stored in a very small space compared to conventional products, and we believe that it is a product that can gain great support in Japan and other Asian countries from the perspective of the housing environment. Also, in Europe and the United States, where the living environment is relatively good, storing in a small space does not seem to be a big factor, but if you look at the hit of the movie Transformers, there is a possibility that it will be accepted as a gimmick element by young people.
Commitment to the product
This carry case, which has pursued functionality and design thoroughly, generously uses sturdy polycarbonate and adds ribbing to the surface to further improve durability. It can be used for a long time while protecting important luggage, and even if it is scratched, it has the charm of increasing its taste and style. It has durability that has cleared the strict drop test of public institutions.
User-first design that considers the style of consumers
It is designed in every detail with the lifestyle of the consumer in mind. Not only can it be folded for convenient storage, but it is also powerful when actually used. It is a carry case that is often unfolded in a narrow space such as a business hotel, but &FLAT is designed so that it can be opened and closed just by opening the cover on the front of the main body.
〜Recommended items selected by professionals〜
At the [Travel Tools Award 2021] developed by Hands Co., Ltd. (formerly Tokyu Hands Co., Ltd.), "&. FLAT Foldable Carry Case" won first place in the suitcase category.
Voting for the 2021 Travel Equipment Award
Industry stakeholders (manufacturers, retailers, and retail buyers) who handle travel goods participated in the poll under the rule of "voting for the item that shines the most this year among other companies' products." The ranking is not limited to new products or current products, but a wide range of products are evaluated from a professional perspective.
The award-winning items selected under the strict rule of "no voting for our own products" can be said to be "the No. 1 of the year seriously selected by professionals".
Participating companies:
53 people from 23 companies + 54 missionaries in suitcases