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yaetoco
Everything that is made in the field. Fragrant Ehime cosmetics using essential oils extracted from citrus fruits in the garden.
1
yaetoco is made with essential oil and distilled water from citrus grown in the garden with as little reliance on pesticides as possible.
2
In 2021, we received the highest award in the product category, Gold, at the Sustainable Cosmetics Awards 2021.
3
I want to use the citrus fruits from the garden to create new value. I want to tell a lot of people about Akehama. With this in mind, yaetoco was born.
Brand Owner
More about the Brand Owner
高瀬 英明
HIDEAKI TAKASE
Born and raised in Onikita, Ehime Prefecture, surrounded by mountains. He went on to study economics at Ehime University, while spending his days immersed in the Internet. It was the dawn of the Internet. By putting myself in the midst of a whirlpool of information, I naturally cultivated the ability to organize information and grasp the sense of the times. He was interested in marketing, and after working at a major supermarket that operates nationwide, he returned to his hometown of Ehime in 2008 and joined Musara-en. In 2012, he launched the cosmetics brand "yaetoco" using citrus oil.
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What are we doing?
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Everything made in the field, without any leftovers. Utilize the peel that would have been discarded.
Citrus fruits can only be harvested once a year, but not all of them can be shipped as fruits and vegetables. Although the appearance standards of the garden are more acceptable than those of the general one, fruits that are too large or too small, or whose skin becomes lumpy and affects the taste, are sent for processing.
The main application of processing is juicing. All fruit juice is used, but the peel is still not used well. Some of it is used for marmalade, but most of it is discarded. We would like to make more effective use of the peel that is formed after juicing. Efforts to extract essential oils are one of them. Everything you have in the field. It is with this in mind that yaetoco is created.
Yaetoco is named after the shout of the autumn festival in the Akehama Karihama area, "Ya, ertoko!" (The beach is a good place). With a refreshing citrus scent, a simple formula that can be used with peace of mind, and a feeling of use that has been carefully crafted, we try to make products that make users smile.
What are we doing?
Manufacturing that makes the most of the aroma of citrus
What was important to me in creating the product was to make the most of the goodness of citrus. As a citrus growers' association, our concept is to continue to hold on to it.
The main ingredient, citrus, is carefully grown in the garden. Citrus is one of the most distinct fruits in the world, with a scent that bursts from the moment it is peeled. yaetoco makes the most of the aroma of citrus by using essential oils and distilled water extracted from the citrus peel of the musara garden. Essential oil, which is one of the raw materials, is extracted by the steam distillation method. We do not use petroleum-derived ingredients, synthetic fragrances, or artificial colors in our production.
The ingredients contained in the citrus peel help to care for your skin. In addition, the scent of citrus is said to make you feel positive and relieve anxiety. By utilizing the scent of the raw material itself, it is characterized by an elegant scent.
Commitment to the product
[Iyokan moist hand cream 20g]
A hand cream with a gentle and sweet scent of Iyokan that calms the mind. What we are particular about is just the right feeling of use. The cream, which is a little hard but stretches well, has a firm moisturizing feeling and is not sticky. While moisturizing your hands during breaks, you can enjoy the warm and cute package and the delicious scent that will make you smile.
[Family moist soap 100g]
It is a soap made by the "cold process manufacturing method" that does not easily impair moisturizing ingredients. What we were particular about was to make the most of the scent of Iyokan. Good foaming and cleaning power. Moist feeling after use. Wash your face and body areas of concern.
[Lemon scented pink lip balm 10g]
It has a smooth feel and blends softly into the lips. The slightly colored pink color is a pigment of natural origin. It's thinner than it looks, and it adds shine to your lips.
[Iyokan fragrant good night mist 80ml]
It is an aroma mist made with the essential oil of Iyokan and distilled water grown by the producers of Musara-en. Before going to bed at night, squirt on sheets, pillows, pajamas, etc. The sweet scent of Iyokan will lead you to a relaxing sleep.
The scent of Iyokan is also good for calming the mood. Please use it to switch your mind during the day.
Who are supporting us?
The main target audience is women in their 30s and 40s who want to live a natural and polite life. However, it is actually purchased by people in their 20s to 50s, and it is accepted by a wider range of people.
We handle a wide range of stores, including select shops, general stores with natural tastes, and gift shops with design preferences. It seems that there is a strong demand not only for yourself but also for gifts.
The decisive factor in choosing it is the rich aroma of citrus and the feeling of use. The most popular hand cream is suitable for carrying without getting in the way of a pouch or bag, and it is easy to use.
All products
There are no products available for display
Products
All products
There are no products available for display
yaetoco
Everything that is made in the field. Fragrant Ehime cosmetics using essential oils extracted from citrus fruits in the garden.
1
yaetoco is made with essential oil and distilled water from citrus grown in the garden with as little reliance on pesticides as possible.
2
In 2021, we received the highest award in the product category, Gold, at the Sustainable Cosmetics Awards 2021.
3
I want to use the citrus fruits from the garden to create new value. I want to tell a lot of people about Akehama. With this in mind, yaetoco was born.
Brand Owner
More about the Brand Owner
高瀬 英明
HIDEAKI TAKASE
Born and raised in Onikita, Ehime Prefecture, surrounded by mountains. He went on to study economics at Ehime University, while spending his days immersed in the Internet. It was the dawn of the Internet. By putting myself in the midst of a whirlpool of information, I naturally cultivated the ability to organize information and grasp the sense of the times. He was interested in marketing, and after working at a major supermarket that operates nationwide, he returned to his hometown of Ehime in 2008 and joined Musara-en. In 2012, he launched the cosmetics brand "yaetoco" using citrus oil.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Everything made in the field, without any leftovers. Utilize the peel that would have been discarded.
Citrus fruits can only be harvested once a year, but not all of them can be shipped as fruits and vegetables. Although the appearance standards of the garden are more acceptable than those of the general one, fruits that are too large or too small, or whose skin becomes lumpy and affects the taste, are sent for processing.
The main application of processing is juicing. All fruit juice is used, but the peel is still not used well. Some of it is used for marmalade, but most of it is discarded. We would like to make more effective use of the peel that is formed after juicing. Efforts to extract essential oils are one of them. Everything you have in the field. It is with this in mind that yaetoco is created.
Yaetoco is named after the shout of the autumn festival in the Akehama Karihama area, "Ya, ertoko!" (The beach is a good place). With a refreshing citrus scent, a simple formula that can be used with peace of mind, and a feeling of use that has been carefully crafted, we try to make products that make users smile.
What are we doing?
Manufacturing that makes the most of the aroma of citrus
What was important to me in creating the product was to make the most of the goodness of citrus. As a citrus growers' association, our concept is to continue to hold on to it.
The main ingredient, citrus, is carefully grown in the garden. Citrus is one of the most distinct fruits in the world, with a scent that bursts from the moment it is peeled. yaetoco makes the most of the aroma of citrus by using essential oils and distilled water extracted from the citrus peel of the musara garden. Essential oil, which is one of the raw materials, is extracted by the steam distillation method. We do not use petroleum-derived ingredients, synthetic fragrances, or artificial colors in our production.
The ingredients contained in the citrus peel help to care for your skin. In addition, the scent of citrus is said to make you feel positive and relieve anxiety. By utilizing the scent of the raw material itself, it is characterized by an elegant scent.
Commitment to the product
[Iyokan moist hand cream 20g]
A hand cream with a gentle and sweet scent of Iyokan that calms the mind. What we are particular about is just the right feeling of use. The cream, which is a little hard but stretches well, has a firm moisturizing feeling and is not sticky. While moisturizing your hands during breaks, you can enjoy the warm and cute package and the delicious scent that will make you smile.
[Family moist soap 100g]
It is a soap made by the "cold process manufacturing method" that does not easily impair moisturizing ingredients. What we were particular about was to make the most of the scent of Iyokan. Good foaming and cleaning power. Moist feeling after use. Wash your face and body areas of concern.
[Lemon scented pink lip balm 10g]
It has a smooth feel and blends softly into the lips. The slightly colored pink color is a pigment of natural origin. It's thinner than it looks, and it adds shine to your lips.
[Iyokan fragrant good night mist 80ml]
It is an aroma mist made with the essential oil of Iyokan and distilled water grown by the producers of Musara-en. Before going to bed at night, squirt on sheets, pillows, pajamas, etc. The sweet scent of Iyokan will lead you to a relaxing sleep.
The scent of Iyokan is also good for calming the mood. Please use it to switch your mind during the day.
Who are supporting us?
The main target audience is women in their 30s and 40s who want to live a natural and polite life. However, it is actually purchased by people in their 20s to 50s, and it is accepted by a wider range of people.
We handle a wide range of stores, including select shops, general stores with natural tastes, and gift shops with design preferences. It seems that there is a strong demand not only for yourself but also for gifts.
The decisive factor in choosing it is the rich aroma of citrus and the feeling of use. The most popular hand cream is suitable for carrying without getting in the way of a pouch or bag, and it is easy to use.
All products
There are no products available for display
Products
All products
There are no products available for display
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