A symbol of sustainable design,
Furoshiki is the symbol of <Ogura striped stripe>.
The custom of wrapping and transporting things in a square cloth can be found in many parts of Asia. However, using furoshiki as a part of the outfit and devising the choice of patterns and knotting is a sensibility that is typical of Japan.
In addition, furoshiki, which wraps and gives gifts to each other, was also a "lucky charm" that connected people with each other. With the wish that "everyone will be warmly wrapped", it seems that there are still some areas where furoshiki is given around the bride's greeting.
In today's world, where the appeal of furoshiki is attracting renewed attention from the perspective of environmental protection, <Ogura Stripe > has been focusing on the production of furoshiki since the launch of the brand, and won the Good Design Award in 2010.
A square piece of cloth with a shining warp stripe. The shape changes flexibly according to the item to be wrapped, and it has both lightness and strength that can be used for anything, over and over again. And furoshiki, which envelops people's hearts and eventually connects them with each other—a symbol of sustainable design, is an item that is truly appropriate for expressing the brand <Ogura Stripes> We will hand over furoshiki and its culture to the future together with Ogura Ori.