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enrio
A brand produced by a manufacturer founded in 1927. We will select high-quality products selected from Japan from the materials and develop products based on the concept of making products that make the most of the materials.
1
Make the most of it without leaving any waste. We have respect and gratitude for the lives of animals, and we will reflect this in the production of leather goods. We believe that providing the appeal of high-quality leather products is a way to give back to animals.
2
Making use of the craftsmanship that inherits the tradition. We use craftsmanship to bring unique value and beauty. We maximize the appeal of Japan's wonderful materials made in Japan with traditional techniques.
3
Take advantage of the charm of the material. We have a unique approach aimed at establishing a supply chain. We would like to contribute to the local industry and ultimately to the development of the livestock and leather industries in Japan.
Brand Owner
More about the Brand Owner
河内 健
KEN KAWAUCHI
After working in the meat industry for 10 years, I joined Kawachi Co., Ltd. in Heisei 31. Taking advantage of the experience cultivated in my previous job, ENRIO started with the idea of "receiving the life of living things." At the same time, the situation surrounding the leather industry and the livestock industry are linked, and to be honest, it is a very difficult situation. Many people are involved in an industry with wonderful technology and tradition, so I think it should be protected as a Japan industry. In order to contribute to them, we decided to launch a brand that utilizes our technical capabilities and experience in leather products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Respect the lives of animals and make the most of them without leaving any waste."
"Making use of craftsmanship that inherits traditions."
"Making the most of the charm of materials."
We launched the brand based on these three concepts. My goal is to weave life.
1. We live with the lives of many animals. It is necessary in all aspects of clothing, food, and housing. Leather products are made using the skins that come out when you eat meat from animals, such as for meat. We believe that it is our mission to utilize it as long as the meat culture continues.
2. The number of artisans in Japan is decreasing year by year. The technology to make leather products is also being lost, partly due to the reliance on cheap overseas production and low wages. We are particular about production in Japan in order to preserve Japan's technology for future generations. We also believe that our mission is to protect the employment of artisans who make leather products.
3. Japan leather is very good. Pig skins, in particular, are so reputable that world-famous brands use them. The firm texture and beauty of the skin are attractive. This attractive leather is rarely consumed in Japan and is exported overseas. Even though there is such an attractive leather in Japan, we have not been able to convey its charm. I believe that it is our mission to change such a reality.
We aim to be a brand that appreciates and utilizes the "life" of "animals," "craftsmen," and "materials."
What are we doing?
The brand is developing two series, "tradition" and "Flying pig".
"Tradition" is leather dyed with indigo and ink, which are also the traditional colors of Japan. It is very difficult to dye indigo and ink, so we use a manual dyeing method. Leather is difficult to get color like fabric, and it takes a lot of time and effort to work.
In addition, the dyeing method was not uniform like the fabric, and unevenness occurred. However, we saw it as an attraction and thought that it would be a one-of-a-kind product in the world. Each product is dyed in a different way. This is the charm and the biggest feature.
I have been involved in the "Flying pig" series from the beginning of the system. The series will involve slaughterhouses, raw leather processors, leather tanners and even JA. Beef has a traceability system, and we wanted to be able to achieve that for leather products as well. In addition to the production area and manufacturing method of food, the number of people who are interested in how it is made in clothing has been increasing in recent years. We believe that by "seeing" the process of making leather products, you will feel a sense of security and trust.
We would like to contribute to the development of not only the leather industry, but also the livestock industry. Until now, meat products and leather products have been treated as completely different things. However, in order to connect to the future, we need to cooperate and think about each other. I believe that this is the mission of humans to farm animals.
Commitment to the product
"TRADITION" uses a material made from domestic cowhide dyed with indigo and ink. It is an item that can be used in the business scene, mainly men's accessories. Because it is a business accessory, the color is calm, but the unique unevenness exerts a casual presence.
"Flying pig" has a wide range of products from household goods to business accessories. It's genuine leather, but it's in a slightly reasonable price range. Therefore, I think that it can be used by a wide range of people.
Who are supporting us?
The target audience differs depending on the series, and in the case of "TRADITION", the main target is men in their 40s ~ 50s. It is a series specializing in domestic production, focusing on business items that are particular about "tradition" and "made in Japan".
The "Brand Pork" series is mainly targeted at men and women in their 30s ~ 40s. With the key concept of "polite living", I want to color it with high-quality and slightly rich daily necessities. It is an item for those who have such a wish.
All products
There are no products available for display
Products
All products
There are no products available for display
enrio
A brand produced by a manufacturer founded in 1927. We will select high-quality products selected from Japan from the materials and develop products based on the concept of making products that make the most of the materials.
1
Make the most of it without leaving any waste. We have respect and gratitude for the lives of animals, and we will reflect this in the production of leather goods. We believe that providing the appeal of high-quality leather products is a way to give back to animals.
2
Making use of the craftsmanship that inherits the tradition. We use craftsmanship to bring unique value and beauty. We maximize the appeal of Japan's wonderful materials made in Japan with traditional techniques.
3
Take advantage of the charm of the material. We have a unique approach aimed at establishing a supply chain. We would like to contribute to the local industry and ultimately to the development of the livestock and leather industries in Japan.
Brand Owner
More about the Brand Owner
河内 健
KEN KAWAUCHI
After working in the meat industry for 10 years, I joined Kawachi Co., Ltd. in Heisei 31. Taking advantage of the experience cultivated in my previous job, ENRIO started with the idea of "receiving the life of living things." At the same time, the situation surrounding the leather industry and the livestock industry are linked, and to be honest, it is a very difficult situation. Many people are involved in an industry with wonderful technology and tradition, so I think it should be protected as a Japan industry. In order to contribute to them, we decided to launch a brand that utilizes our technical capabilities and experience in leather products.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Respect the lives of animals and make the most of them without leaving any waste."
"Making use of craftsmanship that inherits traditions."
"Making the most of the charm of materials."
We launched the brand based on these three concepts. My goal is to weave life.
1. We live with the lives of many animals. It is necessary in all aspects of clothing, food, and housing. Leather products are made using the skins that come out when you eat meat from animals, such as for meat. We believe that it is our mission to utilize it as long as the meat culture continues.
2. The number of artisans in Japan is decreasing year by year. The technology to make leather products is also being lost, partly due to the reliance on cheap overseas production and low wages. We are particular about production in Japan in order to preserve Japan's technology for future generations. We also believe that our mission is to protect the employment of artisans who make leather products.
3. Japan leather is very good. Pig skins, in particular, are so reputable that world-famous brands use them. The firm texture and beauty of the skin are attractive. This attractive leather is rarely consumed in Japan and is exported overseas. Even though there is such an attractive leather in Japan, we have not been able to convey its charm. I believe that it is our mission to change such a reality.
We aim to be a brand that appreciates and utilizes the "life" of "animals," "craftsmen," and "materials."
What are we doing?
The brand is developing two series, "tradition" and "Flying pig".
"Tradition" is leather dyed with indigo and ink, which are also the traditional colors of Japan. It is very difficult to dye indigo and ink, so we use a manual dyeing method. Leather is difficult to get color like fabric, and it takes a lot of time and effort to work.
In addition, the dyeing method was not uniform like the fabric, and unevenness occurred. However, we saw it as an attraction and thought that it would be a one-of-a-kind product in the world. Each product is dyed in a different way. This is the charm and the biggest feature.
I have been involved in the "Flying pig" series from the beginning of the system. The series will involve slaughterhouses, raw leather processors, leather tanners and even JA. Beef has a traceability system, and we wanted to be able to achieve that for leather products as well. In addition to the production area and manufacturing method of food, the number of people who are interested in how it is made in clothing has been increasing in recent years. We believe that by "seeing" the process of making leather products, you will feel a sense of security and trust.
We would like to contribute to the development of not only the leather industry, but also the livestock industry. Until now, meat products and leather products have been treated as completely different things. However, in order to connect to the future, we need to cooperate and think about each other. I believe that this is the mission of humans to farm animals.
Commitment to the product
"TRADITION" uses a material made from domestic cowhide dyed with indigo and ink. It is an item that can be used in the business scene, mainly men's accessories. Because it is a business accessory, the color is calm, but the unique unevenness exerts a casual presence.
"Flying pig" has a wide range of products from household goods to business accessories. It's genuine leather, but it's in a slightly reasonable price range. Therefore, I think that it can be used by a wide range of people.
Who are supporting us?
The target audience differs depending on the series, and in the case of "TRADITION", the main target is men in their 40s ~ 50s. It is a series specializing in domestic production, focusing on business items that are particular about "tradition" and "made in Japan".
The "Brand Pork" series is mainly targeted at men and women in their 30s ~ 40s. With the key concept of "polite living", I want to color it with high-quality and slightly rich daily necessities. It is an item for those who have such a wish.
All products
There are no products available for display
Products
All products
There are no products available for display
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