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TRUTH

An ethical organic skincare brand made from domestic plants grown organically without using pesticides as the main ingredient so that even people with delicate skin can use it.

9,906
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TRUTH

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リリークラウン株式会社
An ethical organic skincare brand made from domestic plants grown organically without using pesticides as the main ingredient so that even people with delicate skin can use it.
9,906
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About the brand

An ethical organic skincare brand made from domestic plants grown organically without using pesticides as the main ingredient so that even people with delicate skin can use it.
1
We do not use water, which is the main ingredient in cosmetics, and all distillates and plant extracts collected from plants are used as the main ingredients.
2
The distillate and extracts of the plants, which are the main components, are all collected from organically grown plants without the use of domestically produced pesticides.
3
We also consider sensitive skin and do not use any unnecessary chemical ingredients (synthetic colorants, synthetic polymers such as silicone, foaming agents, mineral oils, petroleum-based BG, synthetic ethanol, ultraviolet absorbers).

More about the Brand Owner

Lily Crown株式会社

リリークラウン

To feel that "the world is beautiful". We are engaged in brand development and branding support business. For the future of sustainable agriculture, the skincare brand "TRUTH" will return a portion of its sales to the farmers Mr./Ms. it partners with, and will continue to support it in various ways, such as maintaining traditional culture and training expenses for successors.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since childhood, I have had allergic constitution and weak skin, and when I used skin care cosmetics containing chemical ingredients, redness appeared immediately, and in severe cases, I could not sleep due to itching. When my skin is rough, I don't have confidence in myself, I become negative, and I often create a vicious cycle at work and in my daily life, and I have been worried about it for a long time.
I tried various cosmetics to improve my skin, but it was difficult to find one that really fit my skin, and at some point I wanted to make my own, so I wanted to make something that could be used by people with delicate skin who have the same problems as me. With that in mind, I launched a skincare brand called "TRUTH".

What are we doing?

"TRUTH" uses only carefully selected plant ingredients from the desire to deliver products that can be used without any anxiety to those who have problems with their delicate skin.
When I thought about what it means to be "really gentle on the skin," I came up with "plants" from the point of view of "things that are close to nature," and from there I visited farmers Mr./Ms. all over the country to look for plants that specialize in skin care.
 
 
It is an organic skin care product that the farmer Mr./Ms. is particular about soil, water, and how to grow it, and uses plant ingredients that are carefully grown like our own children, and seriously thinks about "taking care of your skin".
Even products that are generally said to be organic or organically grown may use pesticides, chemical fertilizers, preservatives, etc., but all of our lineup is "non-use" in both the production process of raw materials and the manufacturing process of products.
 
 
You will be exposed to the vitality of high-purity and excellent plants, and you will "return yourself to nature" in the modern lifestyle. I want you to cherish the time for skin care that is in harmony with nature. We will deliver it with such thoughts.

Commitment to the product

[Loofah lotion (from Toyama Prefecture)]
All of the loofah water used is carefully collected by hand from loofahs grown in vast fields moistened by melting snow from the Tateyama mountain range in the Northern Alps in Imizu City, Toyama Prefecture.
Loofah water collected from high-quality soil is rich in saponins, which activate skin cells, promote blood circulation and help regenerate the skin, which is also good for sunburn and hot flashes.
In addition, loofah water is said to have the smallest cluster value in nature, and it is very easy to blend in when applied to the skin. It is also attractive that it can be used as drinking water.
 
【Moonpeach lotion (from Okinawa Prefecture)】
"Ginger" is a plant of the ginger family that grows in clusters in the subtropical region, including Okinawa Prefecture. The bay peaches used in this product are grown on organic JAS-certified farmland in Okinawa Prefecture and are also internationally certified organic.
Laurel distillate is 100% pure and squeezed from all the flowers, leaves, stems, and seeds of the bay peach using our own technology. It is made without adding any water and does not use any additives such as alcohol or preservatives.
In addition, it has a refreshing fragrance, and the active ingredients it contains can be expected to have many beauty effects, such as giving firmness to the skin and improving the texture of the skin.
 
[Aloe lotion (from Shimane Prefecture)]
Due to the action of "mucopolysaccharides" contained in "aloe vera", it enters even small gaps between cells in the body (skin), creates a passage for moisture, and delivers moisture to every corner.
The "aloe vera" used in this product is grown in Izumo City, Shimane Prefecture without the use of pesticides. At this farm, we use a unique growing method that brings out the vitality of aloe vera to the utmost limit, creating a stickiness that is significantly different from other aloe vera. This stickiness contains a lot of active mineral components, which can be expected to have the effect of conditioning the skin and preventing rough skin.

Who are supporting us?

It has been well received by those who suffer from delicate and sensitive skin.
We have also received feedback that even people with atopic skin can use it without feeling tingling, and many people of all ages and genders are using it.
Currently, in addition to our own e-commerce site, we are handling it at organic select shop Mr./Ms. and beauty salon Mr./Ms. that we have been connected with, and we are spreading the brand in communities such as mindfulness and yoga instructors.
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