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A natural cosmetics brand made of 100% natural materials born in Estonia, Scandinavia. We use carefully selected natural raw materials collected from all over the world.

〜1,000

Followers

HOIA homespa

Vendor

株式会社nettle

A natural cosmetics brand made of 100% natural materials born in Estonia, Scandinavia. We use carefully selected natural raw materials collected from all over the world.

〜1,000

Followers

Organic

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About the brand

A natural cosmetics brand made of 100% natural materials born in Estonia, Scandinavia. We use carefully selected natural raw materials collected from all over the world.

HOIA homespa is a natural cosmetics brand born on the island of Saaremaa in Scandinavia, Estonia.

We use 100% natural materials such as carefully selected organic materials from around the world, naturally derived plants collected on the local Saaremaa Island, and peat (peat) from the [Sacred Forest].

Despite the use of natural essential oils, the gentle scent and texture created by nature have been well received by beauty enthusiasts in Japan.

More about the Brand Owner

株式会社nettle

nettle Co., Ltd

After working at a publishing company and advertising agency, she is the sister of her older sister, Yukiko Yagi, who is currently the face of brand PR for organic cosmetics and organic food, and her younger sister, Ayako Sakurai, who is engaged in financial institutions and tax accountant offices and is also a qualified therapist, and started her business in March 2022. Her older sister, Yukiko, came across the Estonian cosmetics brand HOIA homespa, and together with her therapist sister Ayako's salon work, the sisters started a business. Currently, she has opened a private beauty salon "Salon Nettle" and is constantly exploring new and fun beauty salons. The name of the company is derived from the versatile herb "nettle", which has been loved in Europe for a long time. We aim to be a company that can heal many people.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to spread organic cosmetics and peat masks from Estonia in Japan.

HOIA homespa was born on the island of Saaremaa in Estonia. It is one of the most beloved brands among natural cosmetics lovers in Estonia.

I have been involved in the PR of organic cosmetics for about 10 years, but when I was introduced to Estonian cosmetics by an acquaintance, I was surprised at the natural scent that was different from organic cosmetics I had used before. Despite the fact that I have been using a variety of high-quality organic cosmetics for more than 10 years, after using them for one day, I want to use them again tomorrow and the day after that. It was a refreshing surprise to come across cosmetics that I wanted to use every day, and before I knew it, I was addicted to the charm of HOIA homespa.

One of HOIA homespa's representative products is "peat mask". Peat is called peat in Japan. It is a nutrient-rich corrosive substance that is formed when the temperature is low and the plant is not completely decomposed. It is a supernatural material that prepares the body not only as skin care but also as inner beauty. Estonian peat, whose natural environment remains untouched, is very precious.

I've always liked saunas and was interested in Scandinavian culture, but I wanted to spread "peat masks," which is one of the sauna beauty features, in Japan, which was also the reason why I started the brand.

What are we doing?

Nearly 50 kinds of natural materials are collected from all over the world.

We also contribute to fair trade.

HOIA homespa products are characterized by the fact that they do not contain water (except for flower water). It contains oils that are many times richer than water-based products, making it particularly suitable for dry and dermatitis-prone skin in Scandinavia. In addition, it does not contain any additives that are harmful to the body, such as parabens, silicone, alcohol, and fillers, to improve the scent, color, and shelf life.

HOIA has nearly 50 different raw materials, which are currently sourced from a variety of locations. Juniper berries, juniper oil and hemp seed oil come from Saaremaa Island, while argan oil, for example, comes directly from Morocco. Morocco is the only place in the world where argan trees grow naturally. And shea butter comes from Africa. The production of argan oil and shea butter is both produced according to the principles of fair trade. It gives local women the opportunity to work in society and enables them to support the economy to earn money for their children's education.

We will continue to research new products in order to deliver skin-friendly ingredients from raw materials grown naturally in the land to the skin in a natural state.

HOIA's Brand Creator Trine Caroline

Commitment to the product

【Face Mask】 Sacred Forest Peat Mask

It is a peat mask made from natural peat (peat), which has lived in the swamps of ancient Estonia for thousands of years and has mystical healing abilities. Estonian mud, which contains a lot of various bioactive ingredients such as humic acid and fulvic acid, has played a role in maintaining people's health and beauty not only in beauty, but also in combination with saunas and baths. It is still a spa facility in Estonia and is loved by the natural-minded public as a popular treatment.

Use in a humid Japan bath is the best environment. Try to experience the radiance and softness of the skin after use.

【Lotion for the whole body】Face Water Mist Watermelon

It is an aromatic distilled water of fresh organic watermelon. The lycopene contained in watermelon is 1.5 times that of tomatoes. Lycopene has antioxidant properties and is said to prevent blemishes and wrinkles. It also has the role of suppressing inflammation, so it is a versatile toner recommended for sunburn and fluctuating skin.

I want everyone to enjoy this sweet and fresh scent.

【Serum】 HA Elixir Cleopatra

A serum based on hibiscus, which Cleopatra loved. It is a representative item of HOIA homespa. Based on hibiscus flower water, it contains three types of hyaluronic acid. Since the molecular weight is different, it penetrates evenly into the stratum corneum of the skin. It is surprisingly moisturizing and firm, so it is effective against fine wrinkles and sagging. It is the strongest anti-aging serum.

Who are supporting us?

It is popular with those who are concerned about aging care. In addition, Estonian cosmetics are still rare in Japan, so they are often interested in those who like cosmetics, beauty, and organic cosmetics.

Currently, in addition to the online shop, it is sold at the WEB STORE of Cosmetics Kitchen and some stores.

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