About the brand
Mt. Zushi, overlooking the sea, is a place where people live in harmony with abundant nature. TAC21, a long-established natural food company headquartered here, has developed "Hakuyama Beauty" cosmetics.
The "Geiyama Beauty" series, a cosmetic product derived from edible ingredients and a formula of carefully selected natural ingredients, uses Zushi Akamoku extract, which keeps the skin moisturized and has a moisturizing effect.
The moisturizing color lip is made with food-derived ingredients such as rare Japan honeybee honey, beeswax, hibiscus leaf extract, and safflower pigment grown in the Geiyama Garden.
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![](https://imgproxy.goooods.com/unsigned/rt:fit/w:80/h:80/f:webp/Z3M6Ly9nb29vb2RzLXBsYXRmb3JtLXByb2R1Y3Rpb24tY2RuL2ltYWdlc19ub3JtYWxpemVkLzAyOTE1YzllLTJlM2QtNGQ5Ni1iMzkwLTVlNjliOWFkNDY0Yy82NTQwZDkxYi0yYWU1LTQ0MjgtYThhYS0yM2NhMjc1MzZmZTkucG5n)
田耕 邦子
TAKO KUNIKO
Our company started in 1970 as a natural food store in Shimoma, Setagaya-ku. We have 2,000 kinds of natural foods in a small store of 8 tsubo, and we have introduced products with information to those who think about health, those who pursue delicious food, and those who want to take care of the global environment.
We continue to deliver products that are friendly to the body and the environment through product development that is particular about everything from raw materials to manufacturing methods, a wholesaler that introduces selected products to retailers, and an online shop "Carrot Shop" that inherited the name of the store when it was a retail store. Currently, we have a head office and sales office (TAC21 Natural Food Store Carrot Shop) in Zushi City, Kanagawa Prefecture. In an environment rich in nature, surrounded by the sea and mountains, we take pride in our work every day. In addition, we are focusing on product development using materials harvested locally in Zushi. We are convinced that the development of the region will lead to the revitalization of the entire food culture and consideration for the environment.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Kuniko Tako learned about Akamoku, which began to gain popularity in the local area through her relationship with the Zushi City Chamber of Commerce and Industry, and paid attention to its high nutritional value. We came up with the idea of developing a product that would help revitalize the town by using minerals, vitamins, polyphenols, and nutrient-rich akamoku, including fucoidan, a water-soluble dietary fiber that has been eaten since the Yamato period and has been sung as a synonym for beauty in the Manyoshu, as well as the topical fucoxanthin and nutrient-rich Akamoku.
While TAC21 is developing various foods with dried Akamoku, we started developing cosmetics using Akamoku extract in order to make it possible for many people to experience the moisturizing effect of fucoxanthin, which is abundant in Akamoku. Honey from rare Japan honey bees grown in the local area of Mt. Geiyama is also blended, and the cosmetics line "Geiyama Beauty" is born, which is full of the blessings of the sea and mountains of Zushi and Mt. Show.
Commitment to the product
The "Moisturizing Color Lip" uses safflower that is slightly colored, as well as all special edible ingredients. Natural ingredients moisturize the lips.
All of them are made with carefully selected edible ingredients, so they can be used regardless of age.
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