He was born into an apparel family: his grandfather was a tailor, his father was a women's clothing store, his mother was a stylist, and his aunt was an active stylist. After gaining experience as a brand designer at A.I.C., he moved to Australia. People who enjoy fashion in the country say that age and body type do not matter, and rethink the relationship with fashion. A crumpled old woman wears a bikini, an aunt who wears glamorous shorts and colored patterns, and a beach girl with salty hair. The trinity of fashion, nature, and women is the basis of the brand. In addition, he is involved in product design, interior and exterior decoration of hostels, furniture design, operates domestic and international artist events, ethical markets, produces costumes for dramas, movies, and stages, designs and produces ethical brands for other companies, and produces goods as an upcycling of stage costumes.