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saunality

A sauna skincare brand with a 65% share in Japan. The whole process is made by skilled craftsmen of high quality.

〜1,000

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saunality

サウナリティ

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株式会社ソルテラス

A sauna skincare brand with a 65% share in Japan. The whole process is made by skilled craftsmen of high quality.

〜1,000

Followers

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About the brand

A sauna skincare brand with a 65% share in Japan. The whole process is made by skilled craftsmen of high quality.

OMOTENASHI SELECTION award-winning brand. Published in the ANA in-flight magazine. We also expanded into Narita Airport duty-free shops. Sauna skin care has a 65% share in Japan.

Science-based development. Experts in pharmacology, biochemistry, and physiology collaborate on development. Quasi-drug approval was obtained for 9 products.

MADE IN JAPAN quality. At an ISO-22716 certified factory in Saga Prefecture, the entire process is painstakingly crafted by skilled craftsmen.

More about the Brand Owner

宗政　信傑

NOBUHIRO MUNEMASA

Hairdresser, fitness trainer and businesswoman. Born in 1984. Graduated from Tokyo University of Science (anticancer drug research). After working for a major automobile manufacturer, Seven-Eleven Japan Co., Ltd., and a management consulting firm, he established Sol Terrace Inc. in 2020. We develop cosmetics with solid evidence based on the knowledge of pharmacy and biochemistry cultivated through anticancer drug research during my university days. He is also active as a therapist and fitness trainer. He has been actively engaged in charitable activities on a daily basis, and in recognition of his various support for children around the world, he was awarded the Medal with Navy Ribbon by His Majesty the Emperor of Japan in 2021.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The birth of "Saunality" is a story of the challenge of overcoming the adversity of being on the verge of bankruptcy.

Currently, it is widely supported by sauna enthusiasts and has made its way to Narita Airport, but Sol Terrace Co., Ltd. began as a small relaxation salon in Futamatagawa, Yokohama City.

Sol Terrace Co., Ltd. was founded in 2019 during the Corona disaster and incorporated in 2020.

It started as a small relaxation salon, but it expanded rapidly with the expansion of stores beyond its means, but as a result, almost all but one fitness gym were closed.

From this experience, I deeply reflected, "Let's focus only on what we need to do now and face our customers firmly, without going beyond our means," and searched for a way to revitalize.

Fortunately, we have the know-how in beauty and health that we have cultivated in the fitness business, and we decided to take on the challenge of the skincare business by utilizing the expertise of the two founders in pharmacy, chemistry, and physiology.

During his time at Tokyo University of Science, he was the CEO of Munemasa, who specialized in research on anticancer drugs and organic chemical synthesis. (Photographed in 2005)

One day, Munemasa, who is also a sauna enthusiast, tried to buy skin care products sold at hot bath facilities, and when he tried it, he was deeply disappointed because it was "almost water" itself, and when he analyzed it, it was "99.9% water". When I researched commercially available body milks, I found that the oil-based ingredients that create a feeling of use and moisturizing cover the bare skin that has been cleaned in the sauna or bath, and the beauty ingredients and active ingredients such as collagen and hyaluronic acid are not approaching the skin.

"The cost may be high, but let's develop something that is suitable for saunas and baths and can approach the skin."

After a lot of trial and error, it was decided to produce it at a GMP-certified factory in Saga Prefecture, and in 2023, the first product, "saunality Medicated Milk Lotion <Quasi-drug>" was born.

What are we doing?

What we are creating is a smile for tomorrow.

Craftsmanship of saunality.

Sincere and steady efforts to create smiles for tomorrow.

The foundation of our quality is the Karatsu Factory* in Kyushu.

Introducing SAUNALITY's manufacturing initiatives.

It all started in Karatsu City, Saga Prefecture.

A gift of the Matsuura River delta.

We believe that the most important thing in making high-quality cosmetics is "where to produce".

A port that offers clean water, clean air, and smooth logistics.

The location where these can be realized is in Saga Prefecture, Kyushu, where co-founder Munemasa and Matsuura's roots are located.

We focused on Karatsu City, which is known as one of the three major matsubara in Japan.

Harmony with nature and cutting-edge.

The Kyushu Karatsu Plant, located in Karatsu City, Saga Prefecture, is fully equipped with a high-performance clean room.

With equipment and quality control based on GMP standards, we provide a stable supply of high-quality products from the acceptance of raw materials to shipment.

At the factory, which has introduced state-of-the-art technologies such as air shower rooms and air circulation sterilizers, we manufacture with strict quality control.

We deliver products that have passed strict shipping inspections.

In addition, the plant accepts many inspections from domestic and foreign companies, government agencies, and university officials.

*Partner factory, Tremmy Kyushu Karatsu Factory

Small-lot craft production

The Saunality series is produced in small batches.

You may have to wait for it to be delivered.

This is because we value quality control and the warmth of handmade products that are meticulous in every detail.

By carefully combining the ingredients, we pursued the ideal feeling of use and effect.

By creating products in small quantities, we always provide fresh, high-quality products.

Commitment to the product

■ Development of products that address specific skin concerns

The development of the Saunality series began with a simple wish that we at Nature Pods had. We love baths and saunas, and we always wanted to keep our skin Thailand longer and more beautiful after bathing.

However, creating the ideal product was not an easy task. In order to be able to approach each person's different skin problems, we continued trial and error while examining appropriate textures and ingredients and reviewing the formulation.

Finally, we succeeded in making it into a series.

■ Seeking the realization of Japan quality -

Currently, it is said that the sauna population in Japan is the largest in the world, surpassing even the home country of Finland, and we focused on the need for high-quality sauna skin care.

We selected Karatsu City, Saga Prefecture, which has abundant nature and clean water equal to or greater than Finland, as the manufacturing site, and succeeded in ensuring quality through an integrated model from production to delivery by having all the packaging and transportation companies on the factory premises*.

*Our product manufacturing plant: Tremmy Kyushu Karatsu Factory

Who are supporting us?

■ Sauna skin care boasting a domestic market share of approximately 65%*

For the second year in a row, saunality has received the international awards "OMOTENASHI SELECTION 2023" and "OMOTENASHI SELECTION 2024" sponsored by ANA, Japan Post, and major department stores.

In addition, it has been featured in the ANA in-flight magazine "Kingdom of Wings" (March 2024 issue), and its global reputation is increasing.

Starting with the first product, "Medicated Milk Lotion," we have a lineup of products with the same design concept and quality.

Products planned and developed at the Yokohama Development Center are produced at an ISO-certified factory in Saga Prefecture. Due to the high quality and usability unique to small-lot craft manufacturing, we have received high praise from embassy staff and reporters around the world, including Scandinavia, the home of saunas.

In terms of actual customer base, we have received very high praise from those who regularly use saunas and hot spring facilities and place importance on subsequent skin care.

As of June 2024, it has become a sauna skin care product that boasts a domestic market share of about 65%*.

*According to a survey by Shinkun Co., Ltd., Marketing Research; In the domestic market, the main complaint is the number of sales of skin care products for saunas. (Period: July 2023 - June 2024)

■ Buyer's voice

"My skin is no longer tight after the sauna."

"My skin feels better and firmer."

We have received such voices. In particular, it is appreciated for being gentle on the skin and providing a good feeling of use.

As new business partners, we welcome people from hot bath facilities such as supermarket sento and hot springs, retail stores, and drug stores.

■ Dealer introduction (Narita Airport)

From July 2024, the duty-free shop "Little Japan" in Narita Airport Terminal 2 will have a grand opening. Saunality is the first sauna skincare company to enter an international airport.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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saunality

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About the brand

More about the Brand Owner

宗政 信傑

NOBUHIRO MUNEMASA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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Frequently Asked Questions

宗政　信傑