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TOFUlly
An organic all-in-one emulsion that makes your skin look like it has been carefully skinned with lotion + serum + milky lotion with just one bottle after washing your face. The world's first okara extract for fine-grained, bright, and elastic skin.
1
The key ingredient is okara extract, the world's first sustainable ingredient developed independently, and the more you use it, the more fine and bright the skin becomes. A refreshing scent blended with chestnut and orange essential oils.
2
< ><Japan herbs carefully grown in organic JAS fields are also used to respond to >< brightening>< elasticity, sebum balance>< and anti-roughness > >< moisturizing beautiful skin.
3
The brand representative has no time for skin care due to child-rearing, and it was developed so that the mind and skin can be satisfied with one bottle. The aim is also to convey the charm of tofu and okara that saved the representative's own health.
Brand Owner
More about the Brand Owner
継田理恵
RIE TSUGITA
After working as a sales representative for a cosmetics manufacturer, she became a hairdresser/writer. She writes articles for beauty magazines on the web. In particular, she is well-versed in organic cosmetics and leads a sustainable lifestyle. Since the time when she was troubled by infertility and infertility, she has continued the habit of eating tofu and okara every day. We are doing business with the desire to convey social issues and the appeal of Japan through cosmetics.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Even if you don't have time or are troublesome, one bottle that satisfies your skin and heart
The impetus for the development was that the brand representative was feeling frustrated like self-loathing, saying, "I can't spend time on beauty!" while raising children.
When I wanted to keep it clean, but I could only apply lotion after taking a bath, it turned out that my moms around me and my friends who work hard have the same thoughts. I was looking for easy and satisfying skincare.
In particular, we found that people with sensitive skin, people with skin problems, people who are particular about ingredients, and people who want to use it with their children have not been able to find an item that satisfies them, so we started development with the idea that many people would be happy if we were to develop it with a particular focus on it.
The key ingredient I chose was okara. When the brand representative was in his early 20s and suffering from a disease peculiar to women and hypothermia, tofu and okara were recommended in a nutrition course.
Tofu and okara contain vitamins, minerals, amino acids, and soy isoflavones, which are essential for the skin, and are obviously good for skin care.
So I met a tofu shop owner and did some research, and found out that every tofu shop is suffering from the cost of disposing of okara.
What are we doing?
Our products are not limited to making cosmetics beautiful, but are developed with the desire to make them a communication tool that communicates social issues and the appeal of Japan.
One of TOFUlly's missions is to convey that tofu shops are suffering from the cost of disposing of okara, and that about 90% of okara is discarded despite its rich nutritional content, and to convey the appeal of tofu and okara, which can be said to be Japan's food culture.
The second mission is to help people who are too busy to take time for themselves to feel a sense of satisfaction that they are doing their skin care properly, and to have a sense of self-affirmation with the relaxing scent of orange × holeaf.
● About key ingredients
Okara is derived from tofu made from domestic raw materials, and is provided to Iyama Tofu Shop in Kyoto, which is particular about the selection of soybeans and bittern.
Mugwort water is used to extract the extract. We use mugwort grown in an organic JAS field in Fukuoka. It was developed using a unique manufacturing method so that extracts extract from okara generously, and was registered as the world's first ingredient.
●About other ingredients
We mainly use Japan herbs such as mugwort extract, dokudami extract, and loquat leaf extract, which are derived from plants grown in the soil and other growing environments in an organic JAS field in Fukuoka. In addition, the rice bran oil produced in Yamagata Prefecture does not use chemical solvents and is the highest grade of squeezing, and the five-leaf pine oil is Ecocert certified. About 80~85% of the total products are organic.
● Genderless skin care that can be used regardless of gender
Taking advantage of her knowledge as a beautician, she is particular about the balance of fatty acids, and is designed to be easy to use for people with combination skin and men. It is non-sticky and snuggles up to people who have pimples or pore problems. The bottle is also gray and white with gold, and has a genderless design.
Commitment to the product
It was developed so that busy people, those who seek simple skin care, and those who want to reduce friction on the skin as much as possible can be satisfied with just one bottle after washing their face. We are also particular about anti-aging effects, and collect research data on plant extracts to design ingredients.
In addition, we are particular about the ingredients at a level that makes people with any skin, including sensitive skin, feel comfortable using them.
Although we have not obtained organic certification, the plant-derived ingredients we use are mainly grown in organic JAS fields in Fukuoka. About 85% of the ingredients, including those grown in organic JAS fields, can be said to be organic.
Okara extract, which is a key ingredient, is produced during the production of domestic soybean tofu, so there is no need to worry about genetically modified soybeans.
The main ingredient, rice bran oil, is rice bran oil from Yamagata Prefecture and is used with the highest grade of squeezing. No chemical solvents are used.
Who are supporting us?
< target audience>
Busy working mom
・People with sensitive skin
< real customer base>
・ Child-rearing generation (sharing with partners and children)
・People with sensitive or fluctuating skin
・People with a sense of sustainability (foreigners, especially those from Europe)
・ People who often go on business trips and trips (light and carry-on size, all-in-one evaluated)
・Men enjoying sauna and golf
<Examples of dealers>
・Sustainable Hotels
・Luxury car showroom
・ E-commerce site with sustainable items
・ EC site with souvenirs and gift items
・Mugwort steaming salon
・Chiropractic clinic
・Tofu shop
・Health food stores
All products
There are no products available for display
Products
All products
There are no products available for display
TOFUlly
An organic all-in-one emulsion that makes your skin look like it has been carefully skinned with lotion + serum + milky lotion with just one bottle after washing your face. The world's first okara extract for fine-grained, bright, and elastic skin.
1
The key ingredient is okara extract, the world's first sustainable ingredient developed independently, and the more you use it, the more fine and bright the skin becomes. A refreshing scent blended with chestnut and orange essential oils.
2
< ><Japan herbs carefully grown in organic JAS fields are also used to respond to >< brightening>< elasticity, sebum balance>< and anti-roughness > >< moisturizing beautiful skin.
3
The brand representative has no time for skin care due to child-rearing, and it was developed so that the mind and skin can be satisfied with one bottle. The aim is also to convey the charm of tofu and okara that saved the representative's own health.
Brand Owner
More about the Brand Owner
継田理恵
RIE TSUGITA
After working as a sales representative for a cosmetics manufacturer, she became a hairdresser/writer. She writes articles for beauty magazines on the web. In particular, she is well-versed in organic cosmetics and leads a sustainable lifestyle. Since the time when she was troubled by infertility and infertility, she has continued the habit of eating tofu and okara every day. We are doing business with the desire to convey social issues and the appeal of Japan through cosmetics.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Even if you don't have time or are troublesome, one bottle that satisfies your skin and heart
The impetus for the development was that the brand representative was feeling frustrated like self-loathing, saying, "I can't spend time on beauty!" while raising children.
When I wanted to keep it clean, but I could only apply lotion after taking a bath, it turned out that my moms around me and my friends who work hard have the same thoughts. I was looking for easy and satisfying skincare.
In particular, we found that people with sensitive skin, people with skin problems, people who are particular about ingredients, and people who want to use it with their children have not been able to find an item that satisfies them, so we started development with the idea that many people would be happy if we were to develop it with a particular focus on it.
The key ingredient I chose was okara. When the brand representative was in his early 20s and suffering from a disease peculiar to women and hypothermia, tofu and okara were recommended in a nutrition course.
Tofu and okara contain vitamins, minerals, amino acids, and soy isoflavones, which are essential for the skin, and are obviously good for skin care.
So I met a tofu shop owner and did some research, and found out that every tofu shop is suffering from the cost of disposing of okara.
What are we doing?
Our products are not limited to making cosmetics beautiful, but are developed with the desire to make them a communication tool that communicates social issues and the appeal of Japan.
One of TOFUlly's missions is to convey that tofu shops are suffering from the cost of disposing of okara, and that about 90% of okara is discarded despite its rich nutritional content, and to convey the appeal of tofu and okara, which can be said to be Japan's food culture.
The second mission is to help people who are too busy to take time for themselves to feel a sense of satisfaction that they are doing their skin care properly, and to have a sense of self-affirmation with the relaxing scent of orange × holeaf.
● About key ingredients
Okara is derived from tofu made from domestic raw materials, and is provided to Iyama Tofu Shop in Kyoto, which is particular about the selection of soybeans and bittern.
Mugwort water is used to extract the extract. We use mugwort grown in an organic JAS field in Fukuoka. It was developed using a unique manufacturing method so that extracts extract from okara generously, and was registered as the world's first ingredient.
●About other ingredients
We mainly use Japan herbs such as mugwort extract, dokudami extract, and loquat leaf extract, which are derived from plants grown in the soil and other growing environments in an organic JAS field in Fukuoka. In addition, the rice bran oil produced in Yamagata Prefecture does not use chemical solvents and is the highest grade of squeezing, and the five-leaf pine oil is Ecocert certified. About 80~85% of the total products are organic.
● Genderless skin care that can be used regardless of gender
Taking advantage of her knowledge as a beautician, she is particular about the balance of fatty acids, and is designed to be easy to use for people with combination skin and men. It is non-sticky and snuggles up to people who have pimples or pore problems. The bottle is also gray and white with gold, and has a genderless design.
Commitment to the product
It was developed so that busy people, those who seek simple skin care, and those who want to reduce friction on the skin as much as possible can be satisfied with just one bottle after washing their face. We are also particular about anti-aging effects, and collect research data on plant extracts to design ingredients.
In addition, we are particular about the ingredients at a level that makes people with any skin, including sensitive skin, feel comfortable using them.
Although we have not obtained organic certification, the plant-derived ingredients we use are mainly grown in organic JAS fields in Fukuoka. About 85% of the ingredients, including those grown in organic JAS fields, can be said to be organic.
Okara extract, which is a key ingredient, is produced during the production of domestic soybean tofu, so there is no need to worry about genetically modified soybeans.
The main ingredient, rice bran oil, is rice bran oil from Yamagata Prefecture and is used with the highest grade of squeezing. No chemical solvents are used.
Who are supporting us?
< target audience>
Busy working mom
・People with sensitive skin
< real customer base>
・ Child-rearing generation (sharing with partners and children)
・People with sensitive or fluctuating skin
・People with a sense of sustainability (foreigners, especially those from Europe)
・ People who often go on business trips and trips (light and carry-on size, all-in-one evaluated)
・Men enjoying sauna and golf
<Examples of dealers>
・Sustainable Hotels
・Luxury car showroom
・ E-commerce site with sustainable items
・ EC site with souvenirs and gift items
・Mugwort steaming salon
・Chiropractic clinic
・Tofu shop
・Health food stores
All products
There are no products available for display
Products
All products
There are no products available for display
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