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4'33

Focusing on high-quality one-mile wear from MADE IN JAPAN. With the theme of "more confidence in yourself", we propose adult fashion with a simple and beautiful silhouette.

〜1,000
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4'33

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ココノカ合同会社
Focusing on high-quality one-mile wear from MADE IN JAPAN. With the theme of "more confidence in yourself", we propose adult fashion with a simple and beautiful silhouette.
〜1,000
Followers

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About the brand

Focusing on high-quality one-mile wear from MADE IN JAPAN. With the theme of "more confidence in yourself", we propose adult fashion with a simple and beautiful silhouette.
1
Comfortable: Smooth to the touch and comfortable to wear, simple and relaxing fabric.
2
Sophistication: A design that can be used from home to the go, and a fashion that enhances self-image and makes people around you excited.
3
Easy: Items that are easy to choose and maintain and can be worn casually.

More about the Brand Owner

星島 聖二朗

Hoshijima Seijiro

In 2005, he co-founded a design company. After retiring from the company's board of directors in 2007, he joined a venture company. He was appointed to the board in 2013. (The company was listed on Mothers in 2016 and changed to the First Section of the Tokyo Stock Exchange in 2017.) In 2020, he left the company and established Kokonoka LLC.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"That time" that no one can see is also an important "moment" in your life
In recent years, our lives have changed rapidly, and we spend more time at home than we used to.
While the amount of time to relax has increased, there are many people who are shocked by their reflection in the mirror due to the decrease in the sense of tension and elation seen by others.
 
"That time" that no one can see is also an important "moment" in your life.
 
By proposing one-mile wear fashion suitable for modern lifestyles, we help you change from a "moment of losing confidence" to a "moment of building confidence".
 

What are we doing?

More confidence in yourself
For today's people who are spending more time at home, we are particular about the texture and comfort of the skin and the beauty of the silhouette, and we deliver one-mile wear that can be used not only as relaxing wear to wear at home but also as outing wear.
 
In addition, there were many sewing craftsmen with wonderful skills in Japan, but due to the outflow of craftsmen, the number of craftsmen in Japan is decreasing, the population is aging, and we are in a difficult situation.
We want the items we deliver to be sewn by craftsmen who are careful and skilled, so we ask sewing factories in Japan with excellent technology to produce them.
 
In this age of being overwhelmed with all kinds of things and only being required to be cheaper, we hope that "we will pay a reasonable price to obtain good things, and by doing so, wonderful technologies and engineers will be passed on."
 

Commitment to the product

Cover the parts you care about and create a beautiful silhouette
We are particular about creating a body shape cover and a beautiful silhouette just by wearing it lightly.
I am conscious of covering the areas of concern with the design, showing the beautiful lines as they are, and making it an item that makes me feel confident in wearing it.
 
 
Pursuit of fabrics that go beyond one-mile wear
The tops are made of fabrics that have a moderate firmness and a sense of fall, and no matter what size you wear, you will have a sense of detachment and give a sophisticated impression.
The pants fabric is comfortable to spend at home and has a texture that is comparable to that of outing clothes, and we pursued comfort and ease of use.
 
Unisex design that can be worn by anyone at any time
Because of its unisex design, it can be shared with family members and partners, and it is a simple design that can change the impression and bring out your personality depending on the items you wear together.
 

Who are supporting us?

Sleek and simple design
It is popular with those who prefer simple and sophisticated designs and items that can be made in their own way by dressing, rather than uniform designs such as men's and women's designs.
 
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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