The brand's founder comes from a family that was a puerperal woman from the royal family in Perak, Malaysia, where she had the opportunity to learn about a variety of traditional medicines and herbs.
The founder, Fatima, was fascinated by the herbs that inhabit Malaysia and went into the jungle herself to collect and prepare herbs. Eventually, he began to conduct research on "jamu," which has effects not only on puerperal women but also on general beauty and health.
* "Jamu" is a medicine that is blended with Indonesia's native herbs as the main ingredient based on Ayurvedic medicine, which was introduced from India with Hinduism more than 1,000 years ago.
Fatima's research is not limited to Malaysia, but she also deepens her knowledge by studying with Ybu Marta, the founder of Indonesia's top beauty herb brand "Sariayu".
After that, while running a salon that he launched himself in Malaysia, he developed a scrub that is effective for massage with his own recipe.
With the goal of "manufacturing high-quality and effective products that make the most of the blessings of nature as you wish," he decided to start making products that he was satisfied with and wanted to use, and in 2000, the natural cosmetics "TANAMERA" was born.