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0123sies

Less but better. Less and better. Clothes that change shape as babies and children grow.

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0123sies

〜1,000
Followers
Less but better. Less and better. Clothes that change shape as babies and children grow.
1
An upcycled baby clothing brand that overturns the stereotype that it will not be able to be worn immediately, and changes its shape as the child grows
2
"I want to record the growth of children in a fun way while considering people, society, and the environment," and uses 100% "colored" organic cotton
3
We pay attention to details such as unisex colors, silhouettes, and ease of wearing.

Brand Owner

More about the Brand Owner

SAKIKO

Born in Kanazawa City, Ishikawa Prefecture. When he was a student, he obtained the AFT color test certified by the Ministry of Education, Culture, Sports, Science and Technology. After studying abroad in the UK, he worked in web design and direction before being in charge of the web at an apparel manufacturer. She gave birth to her first child in 2021. Interested in environmental issues × fashion, he launched "0123SIES". His hobbies include playing with colors× materials, and appreciating art. British, living with husband and 3 sons +1
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
 
 
We aim to be a brand that becomes a "trigger" to care about the future of children and the global environment.
 
In 2018, I watched the movie "The True Cost" and was shocked and appalled to learn that the fashion industry, and the clothes I love, are largely complicit in serious environmental problems.
 
I thought, "I can't go on like this!", and I reviewed my lifestyle, such as not buying fast fashion clothes, using second-hand shops, stopping disposables, and not using saran wrap or plastic.
 
I've been thinking for a long time about what I can do.
 
A few years later, when I gave birth myself, I realized that the baby grows faster than I imagined, and the baby clothes I bought will not be able to wear in an instant.
 
European baby clothes made of organic cotton, with unisex colors and designs that are fashionable, do not fit the body shape of Asian children.
I felt that Japan's baby clothes, which emphasized the comfort of babies, were a little disappointing in color and design.
 
 
In particular, I want to focus on the 12 months from immediately after birth to the first birthday because it is a time when I want to record the growth of the baby in Mr./Ms.'s photographs.
 
We will start making products that combine the best of overseas products and Japan products.
 
 
Every time I see news about warm winters, extreme heat, and global warming, I have a vague sense of crisis: "Won't the heat become even more dangerous when children grow up?"
 
"I don't want the future to be bright for the children who will live in the future, but I also want to enjoy the clothes that color my daily life!"
 
With this in mind, clothes that change shape as babies and children grow 0123sies (Mr./Ms. Zee) were born.
 
 
 
What are we doing?
 
 
It is quite difficult to promote eco-action with words such as "friendly to people and the earth" and "CO2 reduction".
 
During pregnancy, there is a growing interest in organic cotton, which is delicate and soft on the skin.
Seeing this pregnancy and childbirth as a "great opportunity to care for the future of children and the global environment," we are developing "baby clothes that can be used repurposely with 100% organic cotton."
 
 
"Clothes that change shape as babies and children grow."
 
Left: T-shirt, Middle: Romper, Right: Rompers
 
 
 
BEFORE Rompers that become T-shirts
 
 
 
AFTER Cut T-shirt
 
Baby rompers, which are usually only worn for six months, can be cut with scissors to make a T-shirt and can be worn for up to one and a half years.
We propose the idea of enjoying the growth (size out) of children.
 
Japan's first T-shirt oneie that anyone can easily customize just by cutting it with scissors. 【Design Rights Registered】Application 2023-006607
 
 
"Gift box that becomes a height scale"
 
If you cut it with scissors along the dotted line, it quickly turns into a height scale that can measure up to 90 cm. Embodying the brand concept of "being close to children's growth".
 
With practical items, we promote familiar eco-actions while enjoying the growth (size out) of the baby.
 
 
 
 
"Colored" organic cotton baby underwear and clothes are rare in Japan.
 
All are made of organic cotton* made in Japan.
Organic cotton, which does not use dangerous pesticides or require a large amount of water, is a material that is friendly not only to the skin of babies, but also to the health of the producers who grow cotton and the natural environment.
 
*Organic Textile Global Standard (GOTS) certification [Made in Japan]
Cotton is produced in Germany, India, Turkey and the United States.
 
 
Commitment to the product
[T-shirt series]
A baby romper that can be cut into a T-shirt and untied to increase the size
 
- T-shirt Onesie Shorts
100% Organic Cotton Tents Fabric [GOTS Certified]
Since it is a concept that can be worn up to one size, the width of the body is designed to be loose.
The print is only on the surface, and the part that touches the skin has a smooth texture of organic cotton tent fabric.
 
■ Color
Butter Yellow × Kinari
Lime green× Pale orange
 
■ Size
70(6-12m)
80(12-18m)
 
 
 
[Extended Series]
The crotch gusset button can be sized up in two steps.
 
● Bloomer Wanji
The top is made of 100% organic cotton tent fabric.
The bottom is a blend of recycled nylon and cotton.
Since it is a concept that can be worn up to one size, the width of the body is designed to be loose.
 
■ Color
Purple × Green Circus
Blue × Yellow Circus
 
■ Size
70(6-12m)
80(12-18m)
 
 
- Extended Romper [Sleeveless]
100% Organic Cotton Milling Fabric [GOTS Certified]
A seasonless romper that can be worn up to one size and can be used all year round
 
◼️color
Moss Green × Pink
Dusty Grey × Yellow
 
◼️size
70(6-12m)
80(12-18m)
90(2-3y)
 
Who are supporting us?
 
 
As a baby gift and baby gift for a friend with good taste, it is chosen by architects, product designers, art directors, and other professions.
 
It is also popular with mothers of half-babies and those who want to dress their children in underwear with good skin.
 
 
 
 
 
The package design also incorporates an upcycled design.
 
The gift package can be cut with scissors to become a height scale, and the product tag becomes a name tag.
 
In order to give you a sense of the size of a newborn baby, a giraffe (Cleo), which is the average height of a newborn, is printed on the wrapping paper.
 
 
We have received comments from people who have actually worn it, such as "The neckline is wide and easy to cover from the head," "It is easy to fasten the buttons," and "It is easy to put on anyway."
 
■ Real Voices of Moms
 
 
 
 
 
With "colored" organic cotton and designs and gimmicks that both children and adults can enjoy,
The happy and lonely "growth of children" will remain in the hearts of moms and dads and families.
I would be very happy if everyone was happy.
 
Available at online stores, department stores, POPUP, etc.
 
CHOOSEBASE SHIBUYA 西武渋谷店
Scheduled sales period: ~ July 30, 2024 (Tuesday)
Business hours: 11:00~21:00
Location: 21-1 Udagawa-cho, Shibuya-ku, Tokyo Seibu Shibuya store parking building 1st floor
 
Joint Exhibitions
June 2024 Tokyo Mercantile Exhibition
 
February 2024 AKA AO KIIRO Tokyo, Osaka Exhibition
September 2023 NEW ENERGY TOKYO
 
 
Source: 23/11/6 Nikkei MJ "Clothes that snuggle up to the growth of infants Creator"

All products

There are no products available for display

Products

All products

There are no products available for display

0123sies

〜1,000
Followers
Less but better. Less and better. Clothes that change shape as babies and children grow.
1
An upcycled baby clothing brand that overturns the stereotype that it will not be able to be worn immediately, and changes its shape as the child grows
2
"I want to record the growth of children in a fun way while considering people, society, and the environment," and uses 100% "colored" organic cotton
3
We pay attention to details such as unisex colors, silhouettes, and ease of wearing.

Brand Owner

More about the Brand Owner

SAKIKO

Born in Kanazawa City, Ishikawa Prefecture. When he was a student, he obtained the AFT color test certified by the Ministry of Education, Culture, Sports, Science and Technology. After studying abroad in the UK, he worked in web design and direction before being in charge of the web at an apparel manufacturer. She gave birth to her first child in 2021. Interested in environmental issues × fashion, he launched "0123SIES". His hobbies include playing with colors× materials, and appreciating art. British, living with husband and 3 sons +1
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
 
 
We aim to be a brand that becomes a "trigger" to care about the future of children and the global environment.
 
In 2018, I watched the movie "The True Cost" and was shocked and appalled to learn that the fashion industry, and the clothes I love, are largely complicit in serious environmental problems.
 
I thought, "I can't go on like this!", and I reviewed my lifestyle, such as not buying fast fashion clothes, using second-hand shops, stopping disposables, and not using saran wrap or plastic.
 
I've been thinking for a long time about what I can do.
 
A few years later, when I gave birth myself, I realized that the baby grows faster than I imagined, and the baby clothes I bought will not be able to wear in an instant.
 
European baby clothes made of organic cotton, with unisex colors and designs that are fashionable, do not fit the body shape of Asian children.
I felt that Japan's baby clothes, which emphasized the comfort of babies, were a little disappointing in color and design.
 
 
In particular, I want to focus on the 12 months from immediately after birth to the first birthday because it is a time when I want to record the growth of the baby in Mr./Ms.'s photographs.
 
We will start making products that combine the best of overseas products and Japan products.
 
 
Every time I see news about warm winters, extreme heat, and global warming, I have a vague sense of crisis: "Won't the heat become even more dangerous when children grow up?"
 
"I don't want the future to be bright for the children who will live in the future, but I also want to enjoy the clothes that color my daily life!"
 
With this in mind, clothes that change shape as babies and children grow 0123sies (Mr./Ms. Zee) were born.
 
 
 
What are we doing?
 
 
It is quite difficult to promote eco-action with words such as "friendly to people and the earth" and "CO2 reduction".
 
During pregnancy, there is a growing interest in organic cotton, which is delicate and soft on the skin.
Seeing this pregnancy and childbirth as a "great opportunity to care for the future of children and the global environment," we are developing "baby clothes that can be used repurposely with 100% organic cotton."
 
 
"Clothes that change shape as babies and children grow."
 
Left: T-shirt, Middle: Romper, Right: Rompers
 
 
 
BEFORE Rompers that become T-shirts
 
 
 
AFTER Cut T-shirt
 
Baby rompers, which are usually only worn for six months, can be cut with scissors to make a T-shirt and can be worn for up to one and a half years.
We propose the idea of enjoying the growth (size out) of children.
 
Japan's first T-shirt oneie that anyone can easily customize just by cutting it with scissors. 【Design Rights Registered】Application 2023-006607
 
 
"Gift box that becomes a height scale"
 
If you cut it with scissors along the dotted line, it quickly turns into a height scale that can measure up to 90 cm. Embodying the brand concept of "being close to children's growth".
 
With practical items, we promote familiar eco-actions while enjoying the growth (size out) of the baby.
 
 
 
 
"Colored" organic cotton baby underwear and clothes are rare in Japan.
 
All are made of organic cotton* made in Japan.
Organic cotton, which does not use dangerous pesticides or require a large amount of water, is a material that is friendly not only to the skin of babies, but also to the health of the producers who grow cotton and the natural environment.
 
*Organic Textile Global Standard (GOTS) certification [Made in Japan]
Cotton is produced in Germany, India, Turkey and the United States.
 
 
Commitment to the product
[T-shirt series]
A baby romper that can be cut into a T-shirt and untied to increase the size
 
- T-shirt Onesie Shorts
100% Organic Cotton Tents Fabric [GOTS Certified]
Since it is a concept that can be worn up to one size, the width of the body is designed to be loose.
The print is only on the surface, and the part that touches the skin has a smooth texture of organic cotton tent fabric.
 
■ Color
Butter Yellow × Kinari
Lime green× Pale orange
 
■ Size
70(6-12m)
80(12-18m)
 
 
 
[Extended Series]
The crotch gusset button can be sized up in two steps.
 
● Bloomer Wanji
The top is made of 100% organic cotton tent fabric.
The bottom is a blend of recycled nylon and cotton.
Since it is a concept that can be worn up to one size, the width of the body is designed to be loose.
 
■ Color
Purple × Green Circus
Blue × Yellow Circus
 
■ Size
70(6-12m)
80(12-18m)
 
 
- Extended Romper [Sleeveless]
100% Organic Cotton Milling Fabric [GOTS Certified]
A seasonless romper that can be worn up to one size and can be used all year round
 
◼️color
Moss Green × Pink
Dusty Grey × Yellow
 
◼️size
70(6-12m)
80(12-18m)
90(2-3y)
 
Who are supporting us?
 
 
As a baby gift and baby gift for a friend with good taste, it is chosen by architects, product designers, art directors, and other professions.
 
It is also popular with mothers of half-babies and those who want to dress their children in underwear with good skin.
 
 
 
 
 
The package design also incorporates an upcycled design.
 
The gift package can be cut with scissors to become a height scale, and the product tag becomes a name tag.
 
In order to give you a sense of the size of a newborn baby, a giraffe (Cleo), which is the average height of a newborn, is printed on the wrapping paper.
 
 
We have received comments from people who have actually worn it, such as "The neckline is wide and easy to cover from the head," "It is easy to fasten the buttons," and "It is easy to put on anyway."
 
■ Real Voices of Moms
 
 
 
 
 
With "colored" organic cotton and designs and gimmicks that both children and adults can enjoy,
The happy and lonely "growth of children" will remain in the hearts of moms and dads and families.
I would be very happy if everyone was happy.
 
Available at online stores, department stores, POPUP, etc.
 
CHOOSEBASE SHIBUYA 西武渋谷店
Scheduled sales period: ~ July 30, 2024 (Tuesday)
Business hours: 11:00~21:00
Location: 21-1 Udagawa-cho, Shibuya-ku, Tokyo Seibu Shibuya store parking building 1st floor
 
Joint Exhibitions
June 2024 Tokyo Mercantile Exhibition
 
February 2024 AKA AO KIIRO Tokyo, Osaka Exhibition
September 2023 NEW ENERGY TOKYO
 
 
Source: 23/11/6 Nikkei MJ "Clothes that snuggle up to the growth of infants Creator"

All products

There are no products available for display

Products

All products

There are no products available for display
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