Aiming to be a brand that becomes a "trigger" to care about the future of children and the global environment.
In 2018, I watched the movie "The True Cost" and was shocked and appalled to learn that the fashion industry, and the clothes I love, are largely complicit in serious environmental problems.
I thought, "I can't go on like this!", and I review my lifestyle, such as not buying fast fashion clothes as much as possible, using second-hand shops, stopping disposables, and not using saran wrap or plastic.
A few years later, when I gave birth, I realized that the baby was growing faster than I had imagined.
Organic cotton is the standard for high-quality children's clothing ordered from my husband's home country, the United Kingdom, where eco-friendliness is deeply rooted in people's lives.
Many Japan products are easy to wear and focus on skin.
The high-quality baby clothes you have bought will quickly become unwearable.
Every time I see news about warm winters, extreme heat, and global warming, I have a vague sense of crisis: "Won't the heat become even more dangerous when children grow up?"
"I don't want the future to be bright for the people who will live in the future, but I also want to enjoy the clothes that color my daily life!"
With that in mind, I came up with the idea of a one-piece, two-role T-shirt that changes its shape from a romper to a T-shirt.
The image of eco-friendliness that tends to be negatively perceived as not knowing what to do and taking a lot of time.
When you put on Sangie's clothes, you start a familiar eco-action.
You will be able to see the growth of your baby, and before you know it, your awareness of environmental issues will turn into something fun.
Long-lasting
By using things for a long time, we propose a richer lifestyle.