It is quite difficult to promote eco-action with words such as "friendly to people and the earth" and "CO2 reduction".
During pregnancy, there is a growing interest in organic cotton, which is delicate and soft on the skin.
With this pregnancy and childbirth as a "great opportunity to care for the future of children and the global environment," we are developing "baby clothes that are upcycled (secondary use) made of 100% organic cotton."
"Clothes that change shape as babies and children grow."
Left: T-shirt, Middle: Romper, Right: Rompers
BEFORE Rompers that become T-shirts
AFTER Cut T-shirt
Baby rompers, which are usually only worn for six months, can be cut with scissors to make a T-shirt and can be worn for up to one and a half years.
We propose the idea of enjoying the growth (size out) of children.
Japan's first T-shirt oneie that anyone can easily customize just by cutting it with scissors. 【Design Rights Registered】Application 2023-006607
"Gift box that becomes a height scale"
If you cut it with scissors along the dotted line, it quickly turns into a height scale that can measure up to 90 cm. Embodying the brand concept of "being close to children's growth".
With practical items, we promote familiar eco-actions while enjoying the growth (size out) of the baby.
"Colored" organic cotton baby underwear and clothes are rare in Japan.
All are made of organic cotton* made in Japan.
Organic cotton, which does not use dangerous pesticides or require a large amount of water, is a material that is friendly not only to the skin of babies, but also to the health of the producers who grow cotton and the natural environment.
*GOTS certified [Made in Japan]
Cotton is produced in Germany, India, Turkey and the United States.