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Chiikubagu
The bullet train motif is very popular with kids who like trains! JR company product licensed > patented, functional backpack that supports children's desire to "do it yourself"
1
The concept is a backpack that is easy to stand on, can be used safely and conveniently by children of each target age, and parents can carry it with peace of mind. It is also washable and long-lasting.
2
The brand name comes from "a bag with functionality that can be used for intellectual education". It is a backpack that researches the lifestyle of children, removes stress about bags, and supports growth.
3
The current main series is a series with a bullet train motif. All of them have been licensed for commercialization by JR companies. It is available at railway museums and model train shops.
Brand Owner
More about the Brand Owner
星野太郎
HOSHINO TARO
Born in Tokyo in 1974.
While working for a bag manufacturer, he worked on bag designs for many famous sports and fashion brands. I was able to experience almost all of the work other than design, such as MD, production management, and trading. All the people I met have become my assets now.
In 2014, he developed a multifunctional mother's bag based on his previous experience.
In 2016, we developed a multifunctional mother's backpack with a new concept.
In 2017, he became independent and established "Hoshino Taro Bag Design Research Co., Ltd."
In 2019, the Chiikubagu Shinkansen series was launched.
In 2020, a patent was obtained for a multifunctional mother's backpack and a small backpack.
As of 2024, as a father of 10-year-old and 5-year-old sons, he researches products that pursue functionality that is truly easy to use for children and adults. We sell and follow up with a sense of distance by handing over the deliverable products to the people who can use them.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to deliver a bag that is easy for "that person" to use.
One day, a teacher at the nursery school said, "We are about to start a field trip, so please cooperate with us in going to the nursery school." My eldest son, who was 3 years old at the time, said, "Next time, I'm going to nursery school with a backpack! When I asked, he said, "The connection of the bullet train is good!"
He said with sparkling eyes.
I've loved bullet trains since I was a child, and my toys, picture books, and clothes were full of train-related stuff, and my socks were "connected" by wearing "Hayabusa" and "Komachi" separately on the left and right, so I was expecting it, but I had never seen such a backpack and couldn't find it even if I looked for it.
"Okay, I'm going to make it!"
If you make it anyway, it is easy and safe for 3-year-olds to use, and parents can use it with peace of mind. Let's make it completely custom-made! ... This is where the development of "Chiikubagu" began.
I've been making bags for more than 20 years and have made countless bags.
At first, there are bags from a certain sports brand famous for soccer, tennis racket bags, bags for storing scuba diving equipment, outdoor backpacks, and Boston bags for skiing. Based on my experience with various "gear things", I made a collection bag for fashion designers, a casual bag for women and men, and a mother's bag that I made while thinking "I will use it myself" before my child was born.
When we make any bag, we have aimed to have functionality that is easy to use, functionality that makes the user feel positive and safe to have, and functionality and fashion that makes people want to use it even more after using it for half a year.
And I want to make something that is priced to be acceptable to both the creator and the user, with a sense of distance that the creator hands over to the user. We want to deliver "bags" without any compromise not only to Japan but also to people who use "bags" all over the world. With that in mind, we launched "Hoshino Taro Bag Design Research Co., Ltd."
What are we doing?
Zero stress about your bag. Lifestyle-friendly manufacturing
Childhood is an important period of rapid growth through many "can's" and "can'ts". However, because the child's mind is still immature and the capacity is small, there are too many "can't"
It's exhausting.
I want my children to be able to fill their minds with the "I can't" that is necessary for growth.
For example, in the case of bags, I would like to eliminate the "can't" of opening and closing, putting in and taking out, and change the "can't" to "can" of preparing for tomorrow or taking out the contents after returning home. As a companion who supports you, I want you to incorporate your child's "likes" into the design and make it your favorite bag.
To this end, we study the lifestyles of children in the process of growth and pursue functionality. The design is also "authentic".
From the same point of view, we are currently developing bags for junior high school students and adults.
A backpack and Boston bag that my junior high school son can use when he grows up. We are planning bags that suit each lifestyle, such as a large backpack that can be used for on-site work, camping, and in the event of a disaster, and a business mother's backpack that can be used for unisex.
Commitment to the product
The most important thing is to "avoid distractions" when children put in and take out their luggage.
Children have a low tolerance for being "interrupted" when doing something. If it is a small bag, even children with weak fingers can easily open and close it.
The backpack weighs about 340g. The functionality is simplified to reduce weight.
At this time of year, it is important to be able to get the contents out quickly, so there is no inner pocket.
Prevent your children from losing track of where they put them and don't miss important letters.
In addition, it is designed so that it does not have a waist belt attached to prevent problems from getting caught, and can be carried on your back with peace of mind without it. The tape for the length adjustment part is thick, and it can be adjusted with the function of the cuddle strap. Prevents slipping.
Water repellency has been confirmed by "color fastness test" and "physical property test".
However, deterioration over time cannot be prevented, so if you feel that the water repellent is weakening, please spray it quickly with a "water repellent spray".
For cleaning, it is recommended to dry in the shade after using the washing machine.
Popular No.1☆ E5 series Hayabusa × E6 series Komachi / S size
The connecting design of the Tohoku Shinkansen "Hayabusa" and "Komachi". It is a backpack that triggered the birth of the brand. It is a very popular product that accounts for about half of the number of sales.
Rapidly rising in popularity ☆ E956 Alpha X (high-speed operation test train for next-generation Shinkansen) / S size
Currently, Alpha-X is conducting test runs mainly between Sendai and Shin-Aomori on the Tohoku Shinkansen.
Car No. 1 with a sharp shape, car No. 10 with an ultra-long nose, and lead car with a different shape are expressed in a connected design.
We hope that you will enjoy the current "TYPE E956" and become more interested in the Shinkansen of the future!
Who are supporting us?
Many people purchase it as a gift for children who love trains and as a day care product.
Currently, it is handled at two railway museums and a model railroad shop Popondetta (6 stores), and has a track record of exhibiting at railway-related events.
We have received the following comments from our customers.
"I'm a kid who loves bullet trains, so I can now get ready by myself with this bag!"
"The details are solid, and I am satisfied that it will be used for a long time."
"It's easy to carry on my back and fits my body properly, so it fits me properly whether I'm running, flying, or jumping."
We want to cherish the feeling of selling by hand, so we have a service policy of replying to inquiries within a few hours.
All products
There are no products available for display
Products
All products
There are no products available for display
Chiikubagu
The bullet train motif is very popular with kids who like trains! JR company product licensed > patented, functional backpack that supports children's desire to "do it yourself"
1
The concept is a backpack that is easy to stand on, can be used safely and conveniently by children of each target age, and parents can carry it with peace of mind. It is also washable and long-lasting.
2
The brand name comes from "a bag with functionality that can be used for intellectual education". It is a backpack that researches the lifestyle of children, removes stress about bags, and supports growth.
3
The current main series is a series with a bullet train motif. All of them have been licensed for commercialization by JR companies. It is available at railway museums and model train shops.
Brand Owner
More about the Brand Owner
星野太郎
HOSHINO TARO
Born in Tokyo in 1974.
While working for a bag manufacturer, he worked on bag designs for many famous sports and fashion brands. I was able to experience almost all of the work other than design, such as MD, production management, and trading. All the people I met have become my assets now.
In 2014, he developed a multifunctional mother's bag based on his previous experience.
In 2016, we developed a multifunctional mother's backpack with a new concept.
In 2017, he became independent and established "Hoshino Taro Bag Design Research Co., Ltd."
In 2019, the Chiikubagu Shinkansen series was launched.
In 2020, a patent was obtained for a multifunctional mother's backpack and a small backpack.
As of 2024, as a father of 10-year-old and 5-year-old sons, he researches products that pursue functionality that is truly easy to use for children and adults. We sell and follow up with a sense of distance by handing over the deliverable products to the people who can use them.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to deliver a bag that is easy for "that person" to use.
One day, a teacher at the nursery school said, "We are about to start a field trip, so please cooperate with us in going to the nursery school." My eldest son, who was 3 years old at the time, said, "Next time, I'm going to nursery school with a backpack! When I asked, he said, "The connection of the bullet train is good!"
He said with sparkling eyes.
I've loved bullet trains since I was a child, and my toys, picture books, and clothes were full of train-related stuff, and my socks were "connected" by wearing "Hayabusa" and "Komachi" separately on the left and right, so I was expecting it, but I had never seen such a backpack and couldn't find it even if I looked for it.
"Okay, I'm going to make it!"
If you make it anyway, it is easy and safe for 3-year-olds to use, and parents can use it with peace of mind. Let's make it completely custom-made! ... This is where the development of "Chiikubagu" began.
I've been making bags for more than 20 years and have made countless bags.
At first, there are bags from a certain sports brand famous for soccer, tennis racket bags, bags for storing scuba diving equipment, outdoor backpacks, and Boston bags for skiing. Based on my experience with various "gear things", I made a collection bag for fashion designers, a casual bag for women and men, and a mother's bag that I made while thinking "I will use it myself" before my child was born.
When we make any bag, we have aimed to have functionality that is easy to use, functionality that makes the user feel positive and safe to have, and functionality and fashion that makes people want to use it even more after using it for half a year.
And I want to make something that is priced to be acceptable to both the creator and the user, with a sense of distance that the creator hands over to the user. We want to deliver "bags" without any compromise not only to Japan but also to people who use "bags" all over the world. With that in mind, we launched "Hoshino Taro Bag Design Research Co., Ltd."
What are we doing?
Zero stress about your bag. Lifestyle-friendly manufacturing
Childhood is an important period of rapid growth through many "can's" and "can'ts". However, because the child's mind is still immature and the capacity is small, there are too many "can't"
It's exhausting.
I want my children to be able to fill their minds with the "I can't" that is necessary for growth.
For example, in the case of bags, I would like to eliminate the "can't" of opening and closing, putting in and taking out, and change the "can't" to "can" of preparing for tomorrow or taking out the contents after returning home. As a companion who supports you, I want you to incorporate your child's "likes" into the design and make it your favorite bag.
To this end, we study the lifestyles of children in the process of growth and pursue functionality. The design is also "authentic".
From the same point of view, we are currently developing bags for junior high school students and adults.
A backpack and Boston bag that my junior high school son can use when he grows up. We are planning bags that suit each lifestyle, such as a large backpack that can be used for on-site work, camping, and in the event of a disaster, and a business mother's backpack that can be used for unisex.
Commitment to the product
The most important thing is to "avoid distractions" when children put in and take out their luggage.
Children have a low tolerance for being "interrupted" when doing something. If it is a small bag, even children with weak fingers can easily open and close it.
The backpack weighs about 340g. The functionality is simplified to reduce weight.
At this time of year, it is important to be able to get the contents out quickly, so there is no inner pocket.
Prevent your children from losing track of where they put them and don't miss important letters.
In addition, it is designed so that it does not have a waist belt attached to prevent problems from getting caught, and can be carried on your back with peace of mind without it. The tape for the length adjustment part is thick, and it can be adjusted with the function of the cuddle strap. Prevents slipping.
Water repellency has been confirmed by "color fastness test" and "physical property test".
However, deterioration over time cannot be prevented, so if you feel that the water repellent is weakening, please spray it quickly with a "water repellent spray".
For cleaning, it is recommended to dry in the shade after using the washing machine.
Popular No.1☆ E5 series Hayabusa × E6 series Komachi / S size
The connecting design of the Tohoku Shinkansen "Hayabusa" and "Komachi". It is a backpack that triggered the birth of the brand. It is a very popular product that accounts for about half of the number of sales.
Rapidly rising in popularity ☆ E956 Alpha X (high-speed operation test train for next-generation Shinkansen) / S size
Currently, Alpha-X is conducting test runs mainly between Sendai and Shin-Aomori on the Tohoku Shinkansen.
Car No. 1 with a sharp shape, car No. 10 with an ultra-long nose, and lead car with a different shape are expressed in a connected design.
We hope that you will enjoy the current "TYPE E956" and become more interested in the Shinkansen of the future!
Who are supporting us?
Many people purchase it as a gift for children who love trains and as a day care product.
Currently, it is handled at two railway museums and a model railroad shop Popondetta (6 stores), and has a track record of exhibiting at railway-related events.
We have received the following comments from our customers.
"I'm a kid who loves bullet trains, so I can now get ready by myself with this bag!"
"The details are solid, and I am satisfied that it will be used for a long time."
"It's easy to carry on my back and fits my body properly, so it fits me properly whether I'm running, flying, or jumping."
We want to cherish the feeling of selling by hand, so we have a service policy of replying to inquiries within a few hours.
All products
There are no products available for display
Products
All products
There are no products available for display
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