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Shichifuku Towel

Nanafuku Towel is a towel manufacturer founded in 1959 in Imabari City, Ehime Prefecture, a towel production area.

〜1,000

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Shichifuku Towel

シチフクタオル

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七福タオル株式会社

Nanafuku Towel is a towel manufacturer founded in 1959 in Imabari City, Ehime Prefecture, a towel production area.

〜1,000

Followers

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About the brand

Nanafuku Towel is a towel manufacturer founded in 1959 in Imabari City, Ehime Prefecture, a towel production area.

Shichifuku towels are made using materials. We are developing a comfortable and beautiful series that combines simple and high-quality, multi-color design and technology.

We enrich our lives with towels full of sensitivity created from the climate of Imabari, a towel production area in Japan.

More about the Brand Owner

河北　泰三

KAWAKITA　TAIZO

Graduated from Tokai University, Faculty of Engineering. While in school, he belonged to the Rakugo Study Group. (Shunfu-tei Shota to senior) He took over the company from his father in 2002 and has grown from a few employees to about 80 people. He launched an original brand from a subcontracted towel manufacturer and developed a sales channel that sells directly from the manufacturer to retailers. ・ Hotel-specification towels jointly developed with Tokyu Hands are a big hit ・Exhibited at exhibitions in Japan and overseas (Paris, New York) - August 2009 TBS Gakkiri Monday appearance ・ Many rakugo parties were held in Imabari to commemorate the company's anniversary (performers: Shinosuke Tachikawa, Shota Harukutei, etc.) In addition, he is also engaged in radio appearances, lectures, and other activities to spread the word about local industries and towel manufacturing (manufacturing in Japan). From Shikoku and Imabari to Japan and the world, we continue to challenge the possibilities of towels.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Shichifuku Towel was founded in 1959. It was founded by the founder, Akira Kawakita, who was one of the leading towel craftsmen in Imabari City. For more than 60 years since then, we have been making and delivering products that are particularly time-consuming and meticulous among Imabari towels, even in small lots.

The mission of Shichifuku Towel is to "warm people's moods".

We make towels every day and deliver them to people so that they can be warmed even by 1°C, such as "the moment when towels are used in our lives," "the feeling of thinking about the other person when choosing a towel as a gift," and "the mood of the other person through communication at work."

What are we doing?

Among the many towel manufacturers, the feature of Shichifuku Towel is that it actively manufactures towels that are time-consuming and meticulous in detail.

This is an industry where the logic of economies of scale works, so this can be a weakness in terms of productivity, but I feel that the attachment to each product we produce is great for both our employees and our customers.

The characteristic of Imabari towels is that they are pre-dyed towels, in which the thread is dyed first and then woew, and we have been focusing on the development of towels with high design and multicolor, taking advantage of these characteristics.

The main business of a towel manufacturer is to make towels. However, simply making "good towels" is not enough to achieve our mission of "warming people's moods."

Shichifuku Towel is thinking of designing the moment when people and towels meet as an "experience". We believe that this will enable us to make creative and innovative proposals that go beyond the existing framework of towels.

Commitment to the product

【Hotel Resort】

No. 1 in sales of plain towel series

It is a highly durable luxury hotel-spec towel that feels refreshing and clean.

We have a wide variety of colors available, from soft colors to urban and chic colors.

[Neo Revive]

An eco-friendly natural towel made by combining high-quality leftover yarn.

It uses twice as much yarn as a normal towel and has excellent water absorption. It is a once-in-a-lifetime towel that produces various colors depending on the production lot.

Revive cloth comes with an original package (obi) and is appreciated as a small gift.

* Due to the characteristics of this series, the color changes depending on the production lot.

[Bonnie]

A lineup made of fair trade organic cotton.

Please enjoy the surface that incorporates exotic colorful colors into a modern herringbone pattern, and the deep colors on the back side that can be used simply.

* This product uses organic cotton from the bioRe project.

What is the bioRe Project? This is an organic cotton project that Remei of Switzerland has been conducting in India and Tanzania since 1991. A portion of the production profits and donations are used as the "bioRe Fund" to support producers and local communities.

Who are supporting us?

Main sales destinations (in no particular order)

Iori, Etoile Kaito, Kanazawa Meitetsu Marukoshi Department Store, Kawajun, Q-Net, Green Stamp, Costco Wholesale Japan, Reshunkan Pharmaceutical Co., Ltd., Sakura Cross Hospital, Shadi, Sumitomo Rubber Industries, Sotheby League, Takashimaya, Dai Japan Printing, Tokyu Hands, Dr. Sealab, Japan Express, Harmonic, Hankyu Hanshin Department Store, Baslier, Isetan Mitsukoshi, Loft, Rimbell, Le Creuset Japon, JALUX, LINE Friends Japan, etc.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Shichifuku Towel

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Shichifuku Towel

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About the brand

More about the Brand Owner

河北 泰三

KAWAKITA TAIZO

Learn more about this brand

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河北　泰三

KAWAKITA　TAIZO