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Procurement, manufacturing, disposal and environmental consideration in all processes. A kitchen item brand from the United States with a policy of "being environmentally friendly and functional at the same time".

1,378

Followers

IF YOU CARE

イフユーケア

Vendor

株式会社クロンティップ

1,378

Followers

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About the brand

A leading brand of sustainable kitchen items. Born in the United States, it is now available in more than 20 countries around the world, including North America, the Middle East, Europe, and Scandinavia.

Developed with sustainable, reproducible and ethical sourcing in mind, clean manufacturing and disposal processes that do not pollute the environment. Not only the products but also the packaging materials are environmentally friendly.

The lineup is wide-ranging, including unbleached parchment paper and baking cups, cooking gloves made of fair trade rubber, and igniters made from 100% biomass materials.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The first unbleached brown-colored paper item was released in the United States.

"IF YOU CARE" was the first unbleached coffee filter in the United States in 1990. Later, we launched parchment baking paper (parchment paper) and baking cups, also unbleached.

At the time, there was no other brand in the United States that offered brown-colored paper items that were not chlorine-bleaching. The paper has a beige or light brown color in its natural state. Until then, people had been bleaching for a long time, but the chlorine generated during the bleaching process precipitated in lakes and streams, and was combined with organic matter in the form of dioxins, placing a heavy burden on the environment.

This is where if you care's sustainable manufacturing began.

What are we doing?

We are particular about environmental friendliness and develop a wide variety of items.

Based on its "sustainable" policy, IFU CARE continues to release a wide variety of items that are environmentally friendly throughout the product life cycle, from raw material procurement to the manufacturing process and disposal.

In 2004, we launched our first aluminum foil made from 100% recycled aluminum. It takes only 5% of the energy required to produce recycled aluminum foil compared to ordinary aluminum foil. By recycling the enormous amount of energy used for the extraction of raw materials, it is possible to save resources and reduce the generation of waste.

Other items include carbon-neutral firelighters made from FSC-certified wood and non-GMO vegetable oils, sandwiches and snack bags made from unbleached greaseproof paper, all-natural sponge cloths and reusable paper towels made from cellulose and non-GMO cotton. We offer innovative and unique items such as fair trade household gloves.

▲ If You Care lineup

Environmental claims are based on the best available scientific knowledge, in compliance with national and international standards and regulations, and are backed by third-party verification and certification by certification bodies.

< main certifications>

FSC Certification, Various Compost Certifications, Fair Rubber Certifications, USDA Bio-Based Product Certifications

Commitment to the product

[Parchment baking paper]

No. 1 on Ifu Care's bestseller. It is a safe and secure cooking sheet that uses completely chlorine-free (TCF) oil-resistant paper that does not use petroleum components and does not bleach. It is oven-safe and heat-resistant to 210°C, so it can be used for a variety of applications. It is gluten and allergen-free (no animal ingredients) and kosher certified, so many people can use it with confidence.

< certification(*) > FSC certification, OK Compost HOME certification, USDA bio-based product certification, Star-K kosher certification (passover support)

▲ For baking, roasting, warming, and wrapping.

[Superabsorbent reusable paper towel]

Patented paper towels with high absorption water absorb 16 times their own weight. It is strong enough to be washed in a dishwasher or washing machine and can be used repeatedly. It can be sterilized by wetting it in water and putting it in the microwave (500W/1 minute) or boiling it in boiling water for 1 minute. One sheet can be used for at least a week, and each roll is equivalent to 18 rolls of kitchen paper, which leads to a reduction in waste.

Acquired < certification*> OK Compost HOME certification, and USDA (United States Department of Agriculture) bio-based product certification

▲ Ideal for wiping kitchen countertops.

* FSC certification: International forest certification for the purpose of resource procurement and forest protection

* OK Compost HOME Certification: Proves that it is biodegradable in general households such as backyards and household compost.

* USDA Biobased Product Certification: Certification by the USDA (United States Department of Agriculture) for products with a biomass content exceeding the specified value.

* Star-K Kosher Certification (Passover Compatible): Religious certification for Judaism

Who are supporting us?

Currently, it is sold in more than 20,000 stores, mainly supermarkets, in the United States, and is available in more than 20 countries around the world, including the Middle East, Europe, and Scandinavia.

Since landing in Japan in 2016, the number of inquiries has increased year by year as people's environmental awareness has increased.

As for the user attributes, there is a tendency for women to be more likely because it is a kitchen item, but it is supported by a wide range of people regardless of age group or gender. In particular, there are many people who are interested in organic, vegan, and sustainable, so they are available at household goods stores, lifestyle shops, and select shops with a sustainability theme.

It seems that people often pick up their food with the feeling that they want to use something that is good for the environment, want to pass on something better to their children, or feel a change in their physical condition and want to improve their diet.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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IF YOU CARE

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