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JIMOTOTE
"JIMOTO" = "Return to Jibun" is a brand born for "Jimoto people" who cherish the place that is the origin of life. JIMOTO is My home town
1
The item "JIMOTOTE", which represents "JIMOTO", was born in Hokkaido. "JIMOTOTE" is full of the charm of "Jimoto".
2
Currently, we are working on 120 of the 179 municipalities in Hokkaido. Following Hokkaido, "JIMOTOTE Shonan", "JIMOTOTE Kyushu", and "JIMOTOTE Tokyo Tama" are also being developed.
3
It is an item that leads to the revitalization of each family and regional exchange.
Brand Owner
More about the Brand Owner
珊瑚 和範
KAZUNORI SANGO
Born in 1963 in Hokkaido.
He came to Kanagawa when he entered university, and was mainly in charge of planning and marketing at apparel, advertising agencies, IT ventures, and SP productions.
In 2014, he returned to his hometown of Hokkaido and established Jimny Works Co., Ltd.
Although he moved his base of activities to Hokkaido, his home is still in Kanagawa, and he loves Shonan and denim.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
For some reason, I feel relieved when I return to Jimoto, and I want to deliver "JIMOTOTE" to such people
"JIMOTOTE" was launched with the concept of "returning to me". The impetus for launching the brand was when I returned to Asahikawa, Hokkaido, where I was based. When I saw that my beloved Jimoto was somewhat lonely and the population was decreasing, I wondered if there was something I could do to help, and "JIMOTOTE" was born from my love for Jimoto.
"JIMOTOTE" is an item that is printed on a tote bag with a unique logo mark designed by the people of Jimoto as a unique logo mark, such as products, culture, and tourist attractions that symbolize each municipality. The term "jimoto-jin" here refers not only to the people who live in the area, but also to those who are from the area, those who have visited the area, and those who have a special attachment to the area.
Through "JIMOTOTE", which is a little different from souvenir products targeted at tourists, we aim to make "Jimoto people" in each region nationwide proud of Jimoto and lead to the revitalization of Jimoto.
What are we doing?
By actively incorporating the opinions of the people who are the source of the product, we will create products that will increase the love of the person.
"JIMOTOTE" is based on the concept of design from the perspective of Jimoto, such as asking Jimoto designers to design tote bags. Actually visiting the area and creating while incorporating the opinions of the people who are there takes time and effort, but it is an important work that is indispensable.
Through this work, it is possible to include not only tourist motifs such as landscapes and architecture, but also motifs that can only be understood by the person who is in front of the site. For example, motifs and spots of songs by famous artists in Jimoto, and trendy gourmet foods in recent years are included. "This motif is a specialty of that shop!" or "This motif is that place!" Such a tote bag that makes you want to take a closer look at the pattern and teach it to others has been completed.
In addition, it is a rule to include the name of the municipality (kanji &romaji) and the year of implementation of the municipality in the design. I want you to feel the history of the municipality by including the year of construction.
Commitment to the product
【JIMOTOTE Shonan】
Shonan has many attractive landscapes, spots, culture, and specialties as design motifs. It is our hope that many people who enjoy the Shonan lifestyle, such as surfers who love the sea, active people who love nature, and fashionable women living in Shonan, will use it.
【Kamakura】
The main motif is a surfer who aggressively rides the waves, a familiar photo spot where the sea spreads out in front of you and the Enoshima Electric Railway passes right next to it. A standard meeting place, the clock tower of the old station building of Kamakura Station. The popular curry restaurant "Coral Reef" has been one of Shonan's most popular gourmet restaurants since its main store in 1967 and the Moana Makai restaurant along Route 134 in 1972. You can see the classic spot Big Buddha (Kotoku-in), hydrangeas in full bloom in early summer at Hase-ji Temple and Meigetsu-in, and Enoshima and Mt. Fuji from Inamuragasaki.
【Fujisawa】
The story is mainly about the people (runners, surfers, skaters) who enjoy Shonan life around National Route 134 along the sea, where the sea breeze is pleasant. Enoshima, which was also incorporated into the motif in Kamakura, expresses the difference in form seen from the direction of the Usunuma coast. Jellyfish, which have been popular in recent years at the New Enoshima Aquarium, have also been incorporated as a hidden motif.
【Chigasaki】
The main motif is the symbol of Southern Beach Chigasaki, which was also used in the CD design of the Southern All Stars, "Chigasaki Southern C". "Eboshi Rock" seen from the center of C appears in many songs singing Shonan. A surfer is comfortably nose riding. I also drew "Lachien Street", which came to be called because German trader Rudolf Lachien built a large villa along the street in Showa 7, and "Pacific Hotel", which was once popular as a symbol of Chigasaki in the vicinity. The design is full of music such as Aloha shirts, ukuleles, and guitars.
【Hiratsuka】
The main motif is the Shonan Hiratsuka Tanabata Festival, which is a famous event that represents Hiratsuka, and the colors such as the large intersecting bamboo and streamers and the Milky Way (starry sky) that can be seen every year at Shonan Star Mall are expressed. I depicted Hiratsuka, which is also famous as the "city of roses", the Western-style buildings of Mt. Hachiman, and people enjoying the beautiful rose arches. Mt. Fuji and Shonan Taira TV Tower, which can be seen from the Hiratsuka coast, are also popular photo spots. Also, speaking of Hiratsuka, it is the hometown of Shonan Bellmare. Soccer motifs have been incorporated into various places.
【Oiso】
Oiso is known as the birthplace of Shonan. Oiso Long Beach, one of Shonan's leading marine resorts, is famous for its beautiful rows of tents and parasols. We have laid out a diving board that both adults and children can enjoy, and a main pool with a direct angle above. The outer frame of the design expresses a rope that is reminiscent of a marine or harbor. People enjoying fishing at the lighthouse and surrounding area of Oiso Port. Diamond Fuji can be seen twice a year on the Terugasaki coast, and the beautiful blue pigeon that flies in. An opening ceremony is held every year at Oiso Beach (Kitahama Beach), which is popular as Japan's first beach, and the symbol "Kabuto Rock". It is also Oiso where the former residence where Shigeru Yoshida is said to have spent his last years is located. He depicted the helmet gate, the roses in the garden, the hampen that he was said to have loved, and the fish cake.
Who are supporting us?
As an item that casually appeals to love with Jimoto.
"JIMOTOTE" is a basic style tote bag that can be used by a wide range of people, regardless of gender or age.
Currently, in addition to Tokyu Hands and Loft, it is also available at famous restaurants and bakeries in Jimoto, as well as bookstores that sell miscellaneous goods. You can easily pick it up at a place where you stop by when you are walking around the area, such as a little shopping or walking the dog. Thankfully, some women in their 30s and 40s are passionate fans, and they sometimes advertise on social media and word of mouth, and give advice on stores that carry them.
I am attracted to the fact that by carrying around a bag with a jimoto design, "JIMOTOTE" can increase the connection between people, such as creating opportunities for conversation and interaction.
Based on the theme of "Jimoto", we would like to continue to develop "JIMOTOTE" in various places throughout Japan and collaborate with artists to enliven Jimoto.
All products
There are no products available for display
Products
All products
There are no products available for display
JIMOTOTE
"JIMOTO" = "Return to Jibun" is a brand born for "Jimoto people" who cherish the place that is the origin of life. JIMOTO is My home town
1
The item "JIMOTOTE", which represents "JIMOTO", was born in Hokkaido. "JIMOTOTE" is full of the charm of "Jimoto".
2
Currently, we are working on 120 of the 179 municipalities in Hokkaido. Following Hokkaido, "JIMOTOTE Shonan", "JIMOTOTE Kyushu", and "JIMOTOTE Tokyo Tama" are also being developed.
3
It is an item that leads to the revitalization of each family and regional exchange.
Brand Owner
More about the Brand Owner
珊瑚 和範
KAZUNORI SANGO
Born in 1963 in Hokkaido.
He came to Kanagawa when he entered university, and was mainly in charge of planning and marketing at apparel, advertising agencies, IT ventures, and SP productions.
In 2014, he returned to his hometown of Hokkaido and established Jimny Works Co., Ltd.
Although he moved his base of activities to Hokkaido, his home is still in Kanagawa, and he loves Shonan and denim.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
For some reason, I feel relieved when I return to Jimoto, and I want to deliver "JIMOTOTE" to such people
"JIMOTOTE" was launched with the concept of "returning to me". The impetus for launching the brand was when I returned to Asahikawa, Hokkaido, where I was based. When I saw that my beloved Jimoto was somewhat lonely and the population was decreasing, I wondered if there was something I could do to help, and "JIMOTOTE" was born from my love for Jimoto.
"JIMOTOTE" is an item that is printed on a tote bag with a unique logo mark designed by the people of Jimoto as a unique logo mark, such as products, culture, and tourist attractions that symbolize each municipality. The term "jimoto-jin" here refers not only to the people who live in the area, but also to those who are from the area, those who have visited the area, and those who have a special attachment to the area.
Through "JIMOTOTE", which is a little different from souvenir products targeted at tourists, we aim to make "Jimoto people" in each region nationwide proud of Jimoto and lead to the revitalization of Jimoto.
What are we doing?
By actively incorporating the opinions of the people who are the source of the product, we will create products that will increase the love of the person.
"JIMOTOTE" is based on the concept of design from the perspective of Jimoto, such as asking Jimoto designers to design tote bags. Actually visiting the area and creating while incorporating the opinions of the people who are there takes time and effort, but it is an important work that is indispensable.
Through this work, it is possible to include not only tourist motifs such as landscapes and architecture, but also motifs that can only be understood by the person who is in front of the site. For example, motifs and spots of songs by famous artists in Jimoto, and trendy gourmet foods in recent years are included. "This motif is a specialty of that shop!" or "This motif is that place!" Such a tote bag that makes you want to take a closer look at the pattern and teach it to others has been completed.
In addition, it is a rule to include the name of the municipality (kanji &romaji) and the year of implementation of the municipality in the design. I want you to feel the history of the municipality by including the year of construction.
Commitment to the product
【JIMOTOTE Shonan】
Shonan has many attractive landscapes, spots, culture, and specialties as design motifs. It is our hope that many people who enjoy the Shonan lifestyle, such as surfers who love the sea, active people who love nature, and fashionable women living in Shonan, will use it.
【Kamakura】
The main motif is a surfer who aggressively rides the waves, a familiar photo spot where the sea spreads out in front of you and the Enoshima Electric Railway passes right next to it. A standard meeting place, the clock tower of the old station building of Kamakura Station. The popular curry restaurant "Coral Reef" has been one of Shonan's most popular gourmet restaurants since its main store in 1967 and the Moana Makai restaurant along Route 134 in 1972. You can see the classic spot Big Buddha (Kotoku-in), hydrangeas in full bloom in early summer at Hase-ji Temple and Meigetsu-in, and Enoshima and Mt. Fuji from Inamuragasaki.
【Fujisawa】
The story is mainly about the people (runners, surfers, skaters) who enjoy Shonan life around National Route 134 along the sea, where the sea breeze is pleasant. Enoshima, which was also incorporated into the motif in Kamakura, expresses the difference in form seen from the direction of the Usunuma coast. Jellyfish, which have been popular in recent years at the New Enoshima Aquarium, have also been incorporated as a hidden motif.
【Chigasaki】
The main motif is the symbol of Southern Beach Chigasaki, which was also used in the CD design of the Southern All Stars, "Chigasaki Southern C". "Eboshi Rock" seen from the center of C appears in many songs singing Shonan. A surfer is comfortably nose riding. I also drew "Lachien Street", which came to be called because German trader Rudolf Lachien built a large villa along the street in Showa 7, and "Pacific Hotel", which was once popular as a symbol of Chigasaki in the vicinity. The design is full of music such as Aloha shirts, ukuleles, and guitars.
【Hiratsuka】
The main motif is the Shonan Hiratsuka Tanabata Festival, which is a famous event that represents Hiratsuka, and the colors such as the large intersecting bamboo and streamers and the Milky Way (starry sky) that can be seen every year at Shonan Star Mall are expressed. I depicted Hiratsuka, which is also famous as the "city of roses", the Western-style buildings of Mt. Hachiman, and people enjoying the beautiful rose arches. Mt. Fuji and Shonan Taira TV Tower, which can be seen from the Hiratsuka coast, are also popular photo spots. Also, speaking of Hiratsuka, it is the hometown of Shonan Bellmare. Soccer motifs have been incorporated into various places.
【Oiso】
Oiso is known as the birthplace of Shonan. Oiso Long Beach, one of Shonan's leading marine resorts, is famous for its beautiful rows of tents and parasols. We have laid out a diving board that both adults and children can enjoy, and a main pool with a direct angle above. The outer frame of the design expresses a rope that is reminiscent of a marine or harbor. People enjoying fishing at the lighthouse and surrounding area of Oiso Port. Diamond Fuji can be seen twice a year on the Terugasaki coast, and the beautiful blue pigeon that flies in. An opening ceremony is held every year at Oiso Beach (Kitahama Beach), which is popular as Japan's first beach, and the symbol "Kabuto Rock". It is also Oiso where the former residence where Shigeru Yoshida is said to have spent his last years is located. He depicted the helmet gate, the roses in the garden, the hampen that he was said to have loved, and the fish cake.
Who are supporting us?
As an item that casually appeals to love with Jimoto.
"JIMOTOTE" is a basic style tote bag that can be used by a wide range of people, regardless of gender or age.
Currently, in addition to Tokyu Hands and Loft, it is also available at famous restaurants and bakeries in Jimoto, as well as bookstores that sell miscellaneous goods. You can easily pick it up at a place where you stop by when you are walking around the area, such as a little shopping or walking the dog. Thankfully, some women in their 30s and 40s are passionate fans, and they sometimes advertise on social media and word of mouth, and give advice on stores that carry them.
I am attracted to the fact that by carrying around a bag with a jimoto design, "JIMOTOTE" can increase the connection between people, such as creating opportunities for conversation and interaction.
Based on the theme of "Jimoto", we would like to continue to develop "JIMOTOTE" in various places throughout Japan and collaborate with artists to enliven Jimoto.
All products
There are no products available for display
Products
All products
There are no products available for display
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