After graduating from university, I got a job at a general company and worked as a salaryman, and when I married my wife, who has been a lumber merchant for about 100 years, I was exposed to the fun and depth of wood and the actual conditions and issues of Japan's forestry industry, and this brand was born.
When I heard that the camping boom boosted by COVID-19 had started to receive inquiries about firewood for bonfires, I became interested in bonfires myself and tried burning firewood with the firewood I had purchased.
It was found that firewood for bonfires has a wide variety of characteristics and differences depending on the type of wood, such as hardwood and softwood, and the quality and price of firewood distributed also vary widely. As I researched firewood that could be used in a relaxed manner, I became fascinated by the depth of wood and wanted to produce firewood that I was satisfied with.
As I actually came face to face with firewood producers, I gradually came to know the deep-rooted issues in Japan's forestry industry.
The decline in lumber prices has led to a negative chain reaction, such as the aging of workers and the devastation of forests due to food damage.
In order to stop this chain, we thought it was necessary to create more demand for lumber itself.
In April 2022, we teamed up with Tofuji Shoten to release "firewood selected by lumber stores".
The thinned timber itself has been reborn as firewood with little smoke and good fire life.
Then, in January 2023, we launched "Chai over a Bonfire" as a product that can stimulate the demand for this firewood itself. With the desire to "create a way to spend time facing the bonfire more closely," the product is made by crushing the spices yourself and boiling them over the bonfire. In the future, we will take on the challenge of building a mechanism that will have an impact on Japan's rich forest resources and industry.