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ieLS

Metal allergy-free, ageless, genderless. Enjoying oneself freely without self-restraint leads to the joy of living every day.

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ieLS

イエルズ
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株式会社クークロワッサン
Metal allergy-free, ageless, genderless. Enjoying oneself freely without self-restraint leads to the joy of living every day.
2,723
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About the brand

Metal allergy-free, ageless, genderless. Enjoying oneself freely without self-restraint leads to the joy of living every day.
1
Since it is made of surgical stainless steel, it is resistant to sweat and water and is less likely to cause allergies.
2
Since it is a design regardless of gender or age, it can be widely incorporated into fashion.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Metal allergy free / ageless / genderless.
Enjoying oneself freely without self-restraint leads to the joy of living every day.
 
Based on the concept of "freedom that does not have to be bound by constitution, age, gender, etc.", "Do whatever you like do however you feel." It was launched in October 2022 with the hope that everyone can enjoy accessories freely.

What are we doing?

In order to be used regardless of constitution, environment, gender, or age, the materials are surgical stainless steel and sterling silver, which are less likely to cause metal allergies.
A simple but slightly playful design can be attached without worrying about age or gender.
Since it is OK to take a bath, pool, and do housework while wearing accessories, we propose a collection that is easy to use for parents raising children.

Commitment to the product

Stainless steel is said to be "rust-free iron" and is a highly durable, corrosion-resistant material that is less likely to cause metal allergies and is also used in the medical field.
In most cases, discoloration does not occur and it is very easy to clean because it is scratch-resistant.
"316L" is a "surgical stainless steel" that has further enhanced corrosion resistance and is also used in medical scalpels.
 
Silver 925 does not rust.
It is often said that "silver turns black", but it is a reaction called sulfidation by air and sweat.
If you take care of it with a silver cloth or cleaner, it will quickly grow back.
In addition, silver 925 is a material that does not rust, so metal ions are less likely to be emitted, so it is also a material that is less likely to cause metal allergic reactions.
Sterling silver is also another name for silver 925, and its origin is said to come from the "sterling pond" in England.
 
We are also tackling environmental issues by using reusable packaging.

Who are supporting us?

It is supported by a wide range of generations, including men and women in their teens ~ 20s who are sensitive to trends, parents who are raising children, and people in their 30s ~ 40s who are concerned about allergies.
At events such as department stores, customers in their 50s and older are also well received for their reasonable prices and unprecedented materials.
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Deferred payments of up to 60 days
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

 

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