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AnEra

It is a moisture-oriented skin care based on hot spring water containing natural minerals that have a moisturizing effect. It leads to firm and healthy skin.

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AnEra

アンエラ
Vendor
株式会社ウェルウォーター
It is a moisture-oriented skin care based on hot spring water containing natural minerals that have a moisturizing effect. It leads to firm and healthy skin.
〜1,000
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About the brand

It is a moisture-oriented skin care based on hot spring water containing natural minerals that have a moisturizing effect. It leads to firm and healthy skin.
1
Naturally derived ingredients are blended in hot spring water from Shimane Prefecture. It provides high-quality moisture and beauty ingredients to the stratum corneum and nourishes the "self-vitality" that makes the skin itself healthy.
2
We do not use fragrances, colorants, mineral oils, petroleum-based surfactants, parabens, or ultraviolet absorbers to avoid stress on the skin.

More about the Brand Owner

戸津川 隆元

Ryugen Totsukawa

When his father, the previous chairman, passed away, he left the TV station where he had worked for 32 years and became his current representative director in June 2022. Together with the mineral water of our parent company, KFG Co., Ltd., we would like to spread the importance of water and help people to be beautiful and healthy inside and out.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Shimane Prefecture is dotted with many high-quality hot springs. The newly mined water is hot spring water of such high quality that it does not need to be heated and sterilized, and in 1995, the parent company, KFG Co., Ltd., began manufacturing and selling it as mineral water. Since the ingredients also contain silica and sulfate, which are rare minerals that have beauty effects, "Anera" was born from the desire to "make basic cosmetics with water with mineral balance that is good for the skin."
It was named Anera because of the desire to create cosmetics that take advantage of the cleaning and moisturizing power unique to weakly alkaline natural hot spring water, which cannot be obtained with distilled or purified water, and to "build an era that sticks to water" = An ERA.
 
 

What are we doing?

Water collected in Kinjo Town, Hamada City, Shimane Prefecture is transported in stainless steel tanks to the factory in Hyogo Prefecture where the product is filled, and only water that has passed the bacteria test is used.
The pH value (alkalinity) of the base water is 8.2~8.4, which is weakly alkaline, and this pH value is very important for softening the skin and removing old keratin and sebum stains.
Items other than lotions are warmed and sterilized to prevent the growth of bacteria and used in products, but lotions are transported in PET bottles because the pH fluctuates when heated.
 
With an emphasis on environmental issues, we use FSC-certified paper for some of our cosmetic boxes, but we will change the boxes for all our products in the future.
 
 

Commitment to the product

All products are formulated with button extract. It gives firmness to the skin and leads to transparent skin.
 
< Spa Moist Cleansing >
The weak alkalinity of the base hot spring water softens the skin and gently removes makeup and sebum stains while protecting moisture. It doubles as a makeup remover and face wash, so you can use it in the morning and evening by adjusting the amount of gel. There is no need to wash your face twice, it does not put a burden on the skin, and since it contains hyaluronic acid, it is so moist and smooth that you forget about lotion after washing.
< Spa Moisture Lotion>
With a smooth texture, the skin penetrates the skin as if drinking water, and the surface is non-sticky and smooth, but the inside of the skin is filled with moisture. Seven kinds of fruit extracts tighten the skin and increase its antibacterial power, leading to transparent and vibrant skin with inconspicuous pores. It is less irritating and is also recommended after shaving in men.
< Spa Moist Cream>
The melt-in-your-mouth gel cream containing 75% hot spring water blends surprisingly well into the skin and exudes moisture and beauty ingredients to the keratin. Formulated with royal jelly, jojoba oil, pomegranate extract, microocean collagen, rosemary oil, etc., it works on aging skin and leads to lively and popping skin.
< Spa Moist Essence >
Hot spring water is luxuriously blended with 21 kinds of naturally derived ingredients. In order to increase the penetration power into the skin, we use technology that reduces the size of the emulsified particles to nano size, so it delivers quickly and deeply to the skin, and although the inside of the skin is moisturized, the surface of the skin is not sticky and feels smooth.
 
 
 

Who are supporting us?

Anella wants to help build a foundation for healthy skin, so we want it to be used by men of all ages and genders, and we recommend it for men after shaving.
Since the skin changes with the seasons, some people use it according to the time, such as "no irritation and the skin calms" during the pollen season, or "moisturizes without being sticky" in the summer.
Many of the users who have continued to use the service for a long time are in their 40s and 50s, and there are many mothers and daughters who have been using it for two generations.
Our customers have commented, "I like the feeling that it is simple but moisturizes and protects me."
 
Wholesalers are often exhibited at malls, but they are also handled by dermatology clinics, hotels, inns, and hot spring facilities in Shimane Prefecture.
In addition, hot springs in Japan are very popular with people overseas, so recently we will be selling them to Southeast Asia and other countries.
 
 
 
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