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I•CHICA
"Ichika Whip Wash: Moisturizes the skin even on busy days, gently cleanses your face with naturally derived vegan ingredients."
1
The owner, a former hairdresser, is particular about gentle skin in order to deal with his wife's rough skin. It uses more than 99% of naturally derived ingredients, achieves 11 additives, and is vegan certified.
2
No need to double wash or lather. The three-layer mesh pump creates a three-dimensional, high-density, fine-grained foam. It moisturizes the skin after one use, so it is recommended for busy people
3
It was developed in cooperation with the wife of an eyelist, and the eyelash extensions are designed to be difficult to remove. It is also popular with those who have been worried about removing extensions easily with cleansing
Brand Owner
More about the Brand Owner
大山秀明
HIDEAKI OHYAMA
During her 14 years as a hairdresser, she immersed herself in the improvement of beauty-related techniques and research on beauty ingredients. He has won numerous contests. Japan Esthetic Association AJESTHE Certified Facial Esthetician, Japan Hair Science Association Certified Hair Diagnostician, JCLA Japan Cosmetics Certification Association
After retiring as a hairdresser, he established EINER Co., Ltd., a manufacturer specializing in eyelash extensions. Utilizing his knowledge and experience as a hairdresser, he develops products. The high-quality eyelash extensions developed by the company have been well received by eye salons nationwide, and have grown into popular products that receive orders from overseas. In 2023, he wanted to deal with his wife's rough skin and started the skincare brand "I•CHICA"
His wife, Akiko, runs a salon as an eyelist. He has received many awards, including Japan Eyeline Association Grade 1, JECA Japan Eyelash Extension Certification Organization Grade 1, Eye Coordinator License, and high technology in high evaluation, and a record of winning global contests
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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I want to solve my wife's problems with rough skin due to rosacea
I•CHICA is a natural facial cleanser that I developed to solve my wife's skin problems
I have been a hairdresser for 14 years and have obtained various certifications. Many of our customers suffer from rough skin, and we have been researching the ingredients of beauty products for many years.
The world of beauty ingredients is deep, and the more I researched it, the more I found it interesting, so after I got married, I quit being a hairdresser and started my own business, mainly developing and selling beauty products related to eyelash extensions
Also, my wife has been suffering from rough skin due to "rosacea" for a long time. Rosacea, also known as "red face," is a chronic inflammatory disease of unknown cause that occurs on the face. My wife's rosacea was difficult to use over-the-counter cleansers, so I tried various products, but there was no change, and even the petroleum jelly prescribed by the dermatologist did not solve the problem. For such a wife, I decided to use my experience as a beauty professional to develop a cleanser that is gentle on the skin with naturally derived ingredients.
My wife, who works as an eyelist, was also worried that cleansing would make it easier for her eyelash extensions to come off. There was no cleanser in the world that protected Matsuek while preparing my wife's skin, so I decided to develop it
After three years of trying out the finished product, the results were astonishing. The skin gradually calmed down, and the roughness and redness became less noticeable. My wife, full of joy, grew younger
Seeing my wife's delight, I decided to sell the product to the general public, hoping that this product would help relieve other people's rough skin
Currently, this product is mainly handled by eyelist salons and is used by many people. My wife and I are convinced that the blessings of nature can bring hope to those who suffer from skin problems, and we are determined to continue to take on new challenges
What are we doing?
Hypoallergenic, long-lasting moisturizing, and time-saving. Developing a cleansing that exceeds the ideal
It took more than three years to complete this product. It was not easy to arrive at an ingredient that soothes the rough skin caused by rosacea and gently protects the skin
First and foremost, we focused on being gentle on the skin, and more than 99% of the ingredients are plant-derived, making it additive-free, which is one of the ingredients found in many cosmetics
On the other hand, when washing your face, you also need moisturizing ingredients to compensate for the dryness caused by chlorine in tap water. I visited exhibitions and connected with companies that have a high track record in the research and development of beauty ingredients, and received a lot of advice. As a result, it contains moisturizing ingredients "pentavaitin" and "propanediol" that keep the skin moisturized for a long time. By combining these with the pure Japan extract "Wami no Bonbon", which is a combination of sake lees of junmai sake and molasses of Wasanbon sugar, it fills the skin with moisture and protects the skin from dryness
Based on my experience as a cosmetologist, I believe that the role of cleansing is to remove dirt, so this product contains only the ingredients necessary for cleaning and moisturizing. In addition, at the request of my wife, I do not use any ingredients such as oils that dissolve or cause friction so as not to put a burden on the eyelash extensions and glue
We have a daughter who attends nursery school, but when I look at my wife, it is very difficult to get enough time to care for her in the mornings and evenings. So I looked for a pump container that came out with foam. Single-layer mesh is often used for general pumps, but this pump has three layers of mesh, which allows you to quickly create finer foam
Prior to the general sale, I tried it out to customers at my wife's salon. Customers with high beauty sensitivity are very popular for its skin-friendly formula, dense foam washing comfort, and the fact that it can be used safely even if you have eyelash extensions
Commitment to the product
"I•CHICA" Ichika Whip Wash Cleansing
Commitment to "free"
Of the ingredients contained in many cosmetics, 11 are "free".
・Parabens
・Phenoxy alcohol
・Limonene
・Petroleum-based synthetic surfactants
・PEG (lipid glycol)
・Synthetic colorants
・Synthetic preservatives
・Synthetic fragrances
・Synthetic mineral oil
・Synthetic preservatives
Vegan Certification
Considering the impact on animals and the environment, we use plant-derived ingredients. In addition, we do not use any animal-derived ingredients and do not conduct animal testing. To demonstrate this, we are vegan certified and cruelty-free
Commitment to moisturizing ingredients
"Pentabaitin"
It is a highly moisturizing ingredient that has a moisturizing power that lasts for 72 hours (*). It is made for the purpose of caring for dry skin, binds to the stratum corneum and binds to the skin so strongly that it is not easily washed off. It is a plant-derived ingredient made from corn and potatoes.
* When used twice a day for 4 weeks
"Propanediol"
It is a moisturizer with antibacterial properties and is often used in cosmetics with preservative-free formulations. Propanediol, which is almost irritating to the skin and eyes, is also valued as an ingredient that is less likely to cause allergies.
"Wami no Bonbon"
It is a pure Japan extract that combines sake lees of junmai sake and molasses of Wasanbon sugar, and can be expected to have the effect of moisturizing the skin and protecting it from dryness.
Supports busy morning and evening skincare
By passing liquid, air, and a fine mesh through three layers, it creates a fine, dense foam.
There is no need for troublesome lathering or face washing, which leads to a short time in busy mornings and evenings.
Matsuek OK
Eyelists are involved in the development and are designed to not burden eyelash extensions and glue. It is also OK to use it with wet hands.
Who are supporting us?
Currently, it is available at its own online shop and a salon run by the owner's wife.
The customer base is mainly women in their 20s to 40s, and it has a high reputation as a cleanser that can be used while wearing eyelash extensions.
In addition, since exhibiting at the Health Expo in February 2024, we have received many inquiries from stores that handle natural cosmetics and customers who suffer from rough skin regardless of age, and our plant-derived formulas have attracted attention.
He is scheduled to appear on SKY Perfect Channel's "Premium Life Buzz Fountain" in June.
All products
There are no products available for display
Products
All products
There are no products available for display
I•CHICA
"Ichika Whip Wash: Moisturizes the skin even on busy days, gently cleanses your face with naturally derived vegan ingredients."
1
The owner, a former hairdresser, is particular about gentle skin in order to deal with his wife's rough skin. It uses more than 99% of naturally derived ingredients, achieves 11 additives, and is vegan certified.
2
No need to double wash or lather. The three-layer mesh pump creates a three-dimensional, high-density, fine-grained foam. It moisturizes the skin after one use, so it is recommended for busy people
3
It was developed in cooperation with the wife of an eyelist, and the eyelash extensions are designed to be difficult to remove. It is also popular with those who have been worried about removing extensions easily with cleansing
Brand Owner
More about the Brand Owner
大山秀明
HIDEAKI OHYAMA
During her 14 years as a hairdresser, she immersed herself in the improvement of beauty-related techniques and research on beauty ingredients. He has won numerous contests. Japan Esthetic Association AJESTHE Certified Facial Esthetician, Japan Hair Science Association Certified Hair Diagnostician, JCLA Japan Cosmetics Certification Association
After retiring as a hairdresser, he established EINER Co., Ltd., a manufacturer specializing in eyelash extensions. Utilizing his knowledge and experience as a hairdresser, he develops products. The high-quality eyelash extensions developed by the company have been well received by eye salons nationwide, and have grown into popular products that receive orders from overseas. In 2023, he wanted to deal with his wife's rough skin and started the skincare brand "I•CHICA"
His wife, Akiko, runs a salon as an eyelist. He has received many awards, including Japan Eyeline Association Grade 1, JECA Japan Eyelash Extension Certification Organization Grade 1, Eye Coordinator License, and high technology in high evaluation, and a record of winning global contests
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to solve my wife's problems with rough skin due to rosacea
I•CHICA is a natural facial cleanser that I developed to solve my wife's skin problems
I have been a hairdresser for 14 years and have obtained various certifications. Many of our customers suffer from rough skin, and we have been researching the ingredients of beauty products for many years.
The world of beauty ingredients is deep, and the more I researched it, the more I found it interesting, so after I got married, I quit being a hairdresser and started my own business, mainly developing and selling beauty products related to eyelash extensions
Also, my wife has been suffering from rough skin due to "rosacea" for a long time. Rosacea, also known as "red face," is a chronic inflammatory disease of unknown cause that occurs on the face. My wife's rosacea was difficult to use over-the-counter cleansers, so I tried various products, but there was no change, and even the petroleum jelly prescribed by the dermatologist did not solve the problem. For such a wife, I decided to use my experience as a beauty professional to develop a cleanser that is gentle on the skin with naturally derived ingredients.
My wife, who works as an eyelist, was also worried that cleansing would make it easier for her eyelash extensions to come off. There was no cleanser in the world that protected Matsuek while preparing my wife's skin, so I decided to develop it
After three years of trying out the finished product, the results were astonishing. The skin gradually calmed down, and the roughness and redness became less noticeable. My wife, full of joy, grew younger
Seeing my wife's delight, I decided to sell the product to the general public, hoping that this product would help relieve other people's rough skin
Currently, this product is mainly handled by eyelist salons and is used by many people. My wife and I are convinced that the blessings of nature can bring hope to those who suffer from skin problems, and we are determined to continue to take on new challenges
What are we doing?
Hypoallergenic, long-lasting moisturizing, and time-saving. Developing a cleansing that exceeds the ideal
It took more than three years to complete this product. It was not easy to arrive at an ingredient that soothes the rough skin caused by rosacea and gently protects the skin
First and foremost, we focused on being gentle on the skin, and more than 99% of the ingredients are plant-derived, making it additive-free, which is one of the ingredients found in many cosmetics
On the other hand, when washing your face, you also need moisturizing ingredients to compensate for the dryness caused by chlorine in tap water. I visited exhibitions and connected with companies that have a high track record in the research and development of beauty ingredients, and received a lot of advice. As a result, it contains moisturizing ingredients "pentavaitin" and "propanediol" that keep the skin moisturized for a long time. By combining these with the pure Japan extract "Wami no Bonbon", which is a combination of sake lees of junmai sake and molasses of Wasanbon sugar, it fills the skin with moisture and protects the skin from dryness
Based on my experience as a cosmetologist, I believe that the role of cleansing is to remove dirt, so this product contains only the ingredients necessary for cleaning and moisturizing. In addition, at the request of my wife, I do not use any ingredients such as oils that dissolve or cause friction so as not to put a burden on the eyelash extensions and glue
We have a daughter who attends nursery school, but when I look at my wife, it is very difficult to get enough time to care for her in the mornings and evenings. So I looked for a pump container that came out with foam. Single-layer mesh is often used for general pumps, but this pump has three layers of mesh, which allows you to quickly create finer foam
Prior to the general sale, I tried it out to customers at my wife's salon. Customers with high beauty sensitivity are very popular for its skin-friendly formula, dense foam washing comfort, and the fact that it can be used safely even if you have eyelash extensions
Commitment to the product
"I•CHICA" Ichika Whip Wash Cleansing
Commitment to "free"
Of the ingredients contained in many cosmetics, 11 are "free".
・Parabens
・Phenoxy alcohol
・Limonene
・Petroleum-based synthetic surfactants
・PEG (lipid glycol)
・Synthetic colorants
・Synthetic preservatives
・Synthetic fragrances
・Synthetic mineral oil
・Synthetic preservatives
Vegan Certification
Considering the impact on animals and the environment, we use plant-derived ingredients. In addition, we do not use any animal-derived ingredients and do not conduct animal testing. To demonstrate this, we are vegan certified and cruelty-free
Commitment to moisturizing ingredients
"Pentabaitin"
It is a highly moisturizing ingredient that has a moisturizing power that lasts for 72 hours (*). It is made for the purpose of caring for dry skin, binds to the stratum corneum and binds to the skin so strongly that it is not easily washed off. It is a plant-derived ingredient made from corn and potatoes.
* When used twice a day for 4 weeks
"Propanediol"
It is a moisturizer with antibacterial properties and is often used in cosmetics with preservative-free formulations. Propanediol, which is almost irritating to the skin and eyes, is also valued as an ingredient that is less likely to cause allergies.
"Wami no Bonbon"
It is a pure Japan extract that combines sake lees of junmai sake and molasses of Wasanbon sugar, and can be expected to have the effect of moisturizing the skin and protecting it from dryness.
Supports busy morning and evening skincare
By passing liquid, air, and a fine mesh through three layers, it creates a fine, dense foam.
There is no need for troublesome lathering or face washing, which leads to a short time in busy mornings and evenings.
Matsuek OK
Eyelists are involved in the development and are designed to not burden eyelash extensions and glue. It is also OK to use it with wet hands.
Who are supporting us?
Currently, it is available at its own online shop and a salon run by the owner's wife.
The customer base is mainly women in their 20s to 40s, and it has a high reputation as a cleanser that can be used while wearing eyelash extensions.
In addition, since exhibiting at the Health Expo in February 2024, we have received many inquiries from stores that handle natural cosmetics and customers who suffer from rough skin regardless of age, and our plant-derived formulas have attracted attention.
He is scheduled to appear on SKY Perfect Channel's "Premium Life Buzz Fountain" in June.
All products
There are no products available for display
Products
All products
There are no products available for display
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