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Cosmetics and aromas born from the forests of Hokkaido. With body care and fragrances using the scent of Hokkaido fir, you can enjoy feeling the forest at any time in your busy daily life.

2,284

Followers

NALUQ

ナルーク/フプノモリ

Vendor

株式会社フプの森

Cosmetics and aromas born from the forests of Hokkaido. With body care and fragrances using the scent of Hokkaido fir, you can enjoy feeling the forest at any time in your busy daily life.

2,284

Followers

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About the brand

Cosmetics and aromas born from the forests of Hokkaido. With body care and fragrances using the scent of Hokkaido fir, you can enjoy feeling the forest at any time in your busy daily life.

We use forest-derived raw materials such as spruce, red pine, birch, and mugwort that we distill in-house. The scent is a blend of only natural fragrances such as Hokkaido fir, expressing various forest scenes.

We do not use petroleum-based surfactants, synthetic preservatives, synthetic fragrances, etc., and carefully select and use materials that are as pesticide-free, organic, or wild as possible from Hokkaido or Japan, and whose creator can be seen.

In Shimokawa Town, Hokkaido, which conducts a recycling-type forestry business in which trees are cut down and planted, and has obtained international forest certification, essential oils and other products are made by effectively using the branches and leaves of trees cut down during forest maintenance.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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A scent born from forest care

In 2000, in Shimokawa Town, Hokkaido, where the forestry industry is thriving, the production of essential oils began in order to make use of the branches and leaves of felled trees. The raw material is Todo pine, which is abundant in the forests of Hokkaido and is the tree that is planted the most.

In Shimokawa Town, we are engaged in a recycling-type forestry business in which we cut down and plant, and we are actively caring for the forest. When a tree is cut down, the trunk is carried out, but the branches and leaves remain in the forest. In the case of Todo pine, the fragrance components are especially abundant in the leaves, and when distilled, essential oils can be extracted, so the production of essential oils began to utilize these branches and leaves.

Even if you do not have the opportunity to actually visit the forest in your daily life, you can connect with the forest anytime, anywhere through this scent.

We want many people to enjoy living with a forest more easily, and we have started manufacturing in the forest of Hupu.

What are we doing?

Raw materials that are friendly to both people and the earth

At Hupu Forest, we want to live a life that is kind to both people and the land, and we select raw materials for our products and packaging.

The branches and leaves that are used as raw materials for essential oils are collected from the forests in the town. In 2003, Shimokawa became the first town in Hokkaido to obtain international forest certification, and essential oils are also certified products.

In addition, we select Hokkaido and domestic materials as much as possible, do not use petroleum-based surfactants, synthetic preservatives, synthetic fragrances, etc., and carefully select pesticide-free, organic or wild materials that can be seen by the creator as much as possible. Naruuk Cosmetics Line won the Grand Prize at the Social Products Awards 2016. We would like to deliver such a daily life where you can feel the forest in a healthy mind and body.

Commitment to the product

Hokkaido Fir Essential Oil

Todo pine, which is the raw material for essential oils, is a member of the fir tree. It is a fir tree that grows wild in the north of Hokkaido and is also the most common tree in the forests of Hokkaido. Since it is a fir tree unique to Hokkaido, we named this scent "Hokkaido fir ®". In order to obtain the transparent green notes, the branches and leaves of the raw material are carefully cut off by hand.

The essential oils of the fir family have long been used abroad to promote health, as well as to relax the mood. It works to clean the air, and in recent years, studies have shown that it reduces the discomfort of spring.

Two brands brought to you by Hupu Forest

In addition to Todo pine, we distill forest plants such as birch, mugwort, and red pine, and use the scents and ingredients from these to deliver body care cosmetics and fragrances from two brands.

01. NALUQ

The brand "NALUQ" is based on the scent of Hokkaido fir and expresses various forest scenes with scents, and not only body care series such as hand cream and body oil, but also bath series such as bath milk and body mist, hair styling series using pine resin collected in Shimokawa Town, etc. We have items that will allow you to enjoy your time in the forest.

02. fupunomori

The brand "fupunomori" is a brand that has continued since its founding, and is a lineup that allows you to simply feel the plants of the forests of Hokkaido, such as Hokkaido fir. You can enjoy original blends of fragrances such as room sprays and reed diffusers that are particular about the forest scene.

Who are supporting us?

With keywords such as ethical, sustainable, fair trade, SDGs, local production for local consumption, domestic production, and organic, we are often supported by people who are concerned about their daily consumption and lifestyle, and health-conscious people.

It is also used by those who like fragrances and those who like Hokkaido.

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