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Kyogen Rice Tea Kamiru Iruru
It is a brand specializing in genmaicha that was born from the Ujitawara Tea House in Kyoto.
By reviewing the roots of genmaicha, we hope to share the old-fashioned values and wisdom of life once again.
1
In the early Showa era, a tea merchant in Kyoto roasted fine pieces made by breaking kagami mochi and mixed them with tea leaves, which is said to be the beginning of genmaicha. Kamiruiru is a tea that reproduces the "origin of genmaicha".
2
Roasted rice is used in today's general genmaicha, but Kamiruiruru is particular about mochi, which is the origin, and uses binchotan charcoal charcoal roasted rice cakes from Narumiya, a long-established rice confectionery store in Kyoto.
3
The arrow of the brand name and symbol Kamiru Iruru is derived from the address notation peculiar to Kyoto. The feeling of exhilaration superimposed on the cityscape of ancient Kyoto is agar! It is a brand design.
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What are we doing?
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Why are we doing?
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[By reviewing the roots of genmaicha, we want to share old-fashioned values and wisdom of life again]
Genmaicha is said to have originated around the early Showa period. It is said that it all started when a tea merchant in Kyoto saw a small piece made by breaking a kagami mochi when opening a mirror, and decided to use it well, roasted it, and mixed it with tea leaves. In this way, the "culture of cleaning up" and the lucky charm of kagamimochi, which is used up without leaving any precious ingredients, were the catalysts for the birth of genmaicha.
However, the current common genmaicha is made of roasted rice, and the theory that mochi is the root is hardly known. It is precisely because of this situation that we would like to review the roots of genmaicha and share the old-fashioned values and wisdom of life that we have forgotten today.
What are we doing?
[Reproduce the origin of genmaicha. ] Sticking to the roots of "mochi", we blend binchotan charcoal charcoal roasted mochi]
Kamiruiru is not the roasted rice used in today's general genmaicha, but sticks to mochi, which is the root, and reproduces the origin of genmaicha. In addition, among the many rice cakes, it is a blend of binchotan charcoal charcoal roasted rice cakes.
Under joint development with Narumiya, a long-established rice confectionery store in Kyoto, we pursued the material, size, and roasting method of glutinous rice, and created the best roasted mochi as a blend part of brown rice tea.
While staying close to the flavor of tea, the aroma of the roasted mochi stands out vividly, making it a new standard for genmaicha.
Commitment to the product
[Two types of tea are available according to the living scene]
There are two types of tea in Kamiruiru: [East] and [West].
・Kyogen Rice Tea Kamiru Iriru [East]
[East] is a tea made by blending Uji sencha with binchotan charcoal charcoal roasted rice cakes. With a color reminiscent of the early morning sun shining through the trees and a refreshing scent, we wanted you to start your day with this tea.
Uji sencha is made from those picked around Ujitawara-cho, the birthplace of green tea. The natural environment suitable for tea making and the wisdom and ingenuity of the producers accumulated over a long history nurture the unique flavor of this area. In order to make the most of its characteristics, we finished it with the "young steaming method" in which freshly picked shoots are steamed in the shortest possible time.
The clear green color, refreshing mouthfeel without miscellaneous taste, and refreshing aroma go perfectly with the gentle aroma of binchotan charcoal charcoal roasted rice cakes.
・Kyogen Rice Tea Kamiru Iriru [West]
[West] is a tea made by blending stem hojicha with binchotan charcoal charcoal roasted rice cakes. With the sunset-like color and soothing scent, we hope that you will relax with this tea at the end of the day.
For the material of stem hojicha, we select only the stems of tencha, which is the raw material of matcha. By roasting the tender stems that are carefully grown and have plenty of flavor, a vivid amber color and elegant aroma are created.
While snuggling up to the delicate aroma of binchotan charcoal charcoal roasted rice cakes, the unique flavor of stem hojicha stands out. It's a breath of relief, and it's a cup of relief.
[East] For both types, a skilled tea master at the Ujitawara Tea House blended tea leaves and roasted mochi in the best balance. Each one is packed in a tea bag, so you can easily enjoy the same deliciousness. Please enjoy it according to your life scene.
Who are supporting us?
[Because tea is something you drink every day, you want to choose a good one]
Mainly women in their 30s ~ 40s, we have received support from those who want to choose a good one because tea is something that we drink every day.
In addition to home use, some people also buy it as a gift because it is a good luck charm.
Genmaicha fans have also commented, "Hojicha's genmaicha is rare." In addition, there are people who are not usually familiar with tea, but pick it up because of the design. It has also been featured as a new Kyoto souvenir.
The rice we make cannot be mass-produced like PET bottled tea, and it is not at the forefront of trends.
However, because the speed of change in the times is rapid and we are busy every day, I think it is important to focus on familiar things for a moment, to stop suddenly, and to take a break from drinking tea, even if it is only for 10 minutes in the morning and evening.
Currently, we are expanding our product at some stores of Tsutaya Bookstore in Tokyo, Seibu Department Store Ikebukuro, Good Nature Station in Kyoto, and other stores that sell special products.
All products
There are no products available for display
Products
All products
There are no products available for display
Kyogen Rice Tea Kamiru Iruru
It is a brand specializing in genmaicha that was born from the Ujitawara Tea House in Kyoto.
By reviewing the roots of genmaicha, we hope to share the old-fashioned values and wisdom of life once again.
1
In the early Showa era, a tea merchant in Kyoto roasted fine pieces made by breaking kagami mochi and mixed them with tea leaves, which is said to be the beginning of genmaicha. Kamiruiru is a tea that reproduces the "origin of genmaicha".
2
Roasted rice is used in today's general genmaicha, but Kamiruiruru is particular about mochi, which is the origin, and uses binchotan charcoal charcoal roasted rice cakes from Narumiya, a long-established rice confectionery store in Kyoto.
3
The arrow of the brand name and symbol Kamiru Iruru is derived from the address notation peculiar to Kyoto. The feeling of exhilaration superimposed on the cityscape of ancient Kyoto is agar! It is a brand design.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
[By reviewing the roots of genmaicha, we want to share old-fashioned values and wisdom of life again]
Genmaicha is said to have originated around the early Showa period. It is said that it all started when a tea merchant in Kyoto saw a small piece made by breaking a kagami mochi when opening a mirror, and decided to use it well, roasted it, and mixed it with tea leaves. In this way, the "culture of cleaning up" and the lucky charm of kagamimochi, which is used up without leaving any precious ingredients, were the catalysts for the birth of genmaicha.
However, the current common genmaicha is made of roasted rice, and the theory that mochi is the root is hardly known. It is precisely because of this situation that we would like to review the roots of genmaicha and share the old-fashioned values and wisdom of life that we have forgotten today.
What are we doing?
[Reproduce the origin of genmaicha. ] Sticking to the roots of "mochi", we blend binchotan charcoal charcoal roasted mochi]
Kamiruiru is not the roasted rice used in today's general genmaicha, but sticks to mochi, which is the root, and reproduces the origin of genmaicha. In addition, among the many rice cakes, it is a blend of binchotan charcoal charcoal roasted rice cakes.
Under joint development with Narumiya, a long-established rice confectionery store in Kyoto, we pursued the material, size, and roasting method of glutinous rice, and created the best roasted mochi as a blend part of brown rice tea.
While staying close to the flavor of tea, the aroma of the roasted mochi stands out vividly, making it a new standard for genmaicha.
Commitment to the product
[Two types of tea are available according to the living scene]
There are two types of tea in Kamiruiru: [East] and [West].
・Kyogen Rice Tea Kamiru Iriru [East]
[East] is a tea made by blending Uji sencha with binchotan charcoal charcoal roasted rice cakes. With a color reminiscent of the early morning sun shining through the trees and a refreshing scent, we wanted you to start your day with this tea.
Uji sencha is made from those picked around Ujitawara-cho, the birthplace of green tea. The natural environment suitable for tea making and the wisdom and ingenuity of the producers accumulated over a long history nurture the unique flavor of this area. In order to make the most of its characteristics, we finished it with the "young steaming method" in which freshly picked shoots are steamed in the shortest possible time.
The clear green color, refreshing mouthfeel without miscellaneous taste, and refreshing aroma go perfectly with the gentle aroma of binchotan charcoal charcoal roasted rice cakes.
・Kyogen Rice Tea Kamiru Iriru [West]
[West] is a tea made by blending stem hojicha with binchotan charcoal charcoal roasted rice cakes. With the sunset-like color and soothing scent, we hope that you will relax with this tea at the end of the day.
For the material of stem hojicha, we select only the stems of tencha, which is the raw material of matcha. By roasting the tender stems that are carefully grown and have plenty of flavor, a vivid amber color and elegant aroma are created.
While snuggling up to the delicate aroma of binchotan charcoal charcoal roasted rice cakes, the unique flavor of stem hojicha stands out. It's a breath of relief, and it's a cup of relief.
[East] For both types, a skilled tea master at the Ujitawara Tea House blended tea leaves and roasted mochi in the best balance. Each one is packed in a tea bag, so you can easily enjoy the same deliciousness. Please enjoy it according to your life scene.
Who are supporting us?
[Because tea is something you drink every day, you want to choose a good one]
Mainly women in their 30s ~ 40s, we have received support from those who want to choose a good one because tea is something that we drink every day.
In addition to home use, some people also buy it as a gift because it is a good luck charm.
Genmaicha fans have also commented, "Hojicha's genmaicha is rare." In addition, there are people who are not usually familiar with tea, but pick it up because of the design. It has also been featured as a new Kyoto souvenir.
The rice we make cannot be mass-produced like PET bottled tea, and it is not at the forefront of trends.
However, because the speed of change in the times is rapid and we are busy every day, I think it is important to focus on familiar things for a moment, to stop suddenly, and to take a break from drinking tea, even if it is only for 10 minutes in the morning and evening.
Currently, we are expanding our product at some stores of Tsutaya Bookstore in Tokyo, Seibu Department Store Ikebukuro, Good Nature Station in Kyoto, and other stores that sell special products.
All products
There are no products available for display
Products
All products
There are no products available for display
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