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AIO ANOTHER ORDINARY
A skincare brand that focuses on moisturizing and water retention for active people who love nature with consideration for their skin and ecosystem.
1
The popular all-in-one gel is a product that quickly moisturizes the skin with a single bottle, even for those who are interested in skin care but do not know what to use, or who are troublesome.
2
Increase moisturizing power for men, who are said to have three times as much sebum as women,
Gently moisturizes shiny and dry skin due to oiling.
3
It is ideal for women who like a refreshing feeling and for skin care before makeup in summer.
Brand Owner
More about the Brand Owner
斉藤誠
saito makoto
I have a career of more than 20 years in hair and makeup, and I have touched many skins so far.
Based on that experience, I created a men's skincare brand that I would want to use myself because I was particular about the ingredients (ingredients).
I am still the representative of Hair and Makeup Lila.
He is active mainly in fashion brand visuals and advertisements. We are involved in hair and makeup for many people, including models, celebrities, and actors.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
What is good for nature is also good for your skin!
For many years, I have been working with models, actors, and celebrities as a hair and makeup artist.
I myself have lived near the sea since I was a child and enjoy surfing.
I had a vague feeling that I didn't want to destroy the environment I loved.
After my daughter was born, that feeling became even stronger, and one day when I was thinking that I had to do something for the next generation, I went for a walk in the sea and saw a lot of garbage on the beach. When my daughter saw this, she said, "You shouldn't throw garbage in a place like this," and I was stunned by the words of an adult who can't do things that are natural from a child's point of view.
Since then, I have been checking for microplastics and other environmental issues in the ocean.
What I can do based on this daughter's words,
While making use of the knowledge and experience of hair and makeup, it was made in consideration of the natural environment.
〈A|O ANOTHER ORDINARY〉.
It took three years to complete, but I am proud to say that we were able to create a good product.
What are we doing?
The skin characteristics of men's skin are different from women's.
"Men's skin has on average three times more sebum than women's skin.
The sebum may oxidize over time and cause an odor peculiar to men. Men who are too concerned about odors and do not take much care on a daily basis tend to have a low amount of moisture in their skin, which is easy to dry out and cause various skin problems.
It regulates water balance, improves antioxidant, anti-inflammatory, barrier function, and normalizes the water retention capacity of the stratum corneum to keep it moisturized.
Oily (shiny skin) Improves men's skin problems such as dry skin, which is more delicate than it looks.
We hope to support you in leading to firm, shiny and youthful skin forever.
In addition, A|O is a product that is as environmentally friendly as possible.
The ingredients extracted from the lotus leaf used in the key ingredient are:
We use lotus from a farm that has obtained eco-farm certification in Yamaguchi Prefecture.
At this farm, we carefully grow lotus while protecting biodiversity in consideration of the environment in which small animals such as insects, frogs, small fish, and birds live there.
In addition, we use domestic lemons grown organically on the islands of the Seto Inland Sea, but according to the edible standard, we extract the ingredients from lemons that are small and have no problems in terms of quality that would otherwise be thrown away.
We reduce our environmental impact by using as many naturally derived ingredients as possible in all of our products and eliminating the use of parabens, ethanol, mineral oils, silicones, and synthetic colors.
We avoided the use of plastic as much as possible and used bagasse pulp made from sugarcane residue to consider CO2 emissions.
We hope to create a better future together with you.
Commitment to the product
Lotus leaves with natural self-cleaning properties
The lotus, a plant that is familiar as a lotus root, has been regarded as a sacred plant and a symbol of purity since ancient times, and is depicted next to the statue of Buddha.
As for the lotus's ability to bring about the image of purity, the leaves have the characteristic of repelling water and not getting dirty.
Focusing on the high self-cleaning action of lotus leaves
In addition, lotus leaves are said to have a high protective ability to repair even if they are damaged, and it is believed that they produce excellent medicinal properties to protect themselves from the stress of the harsh natural environment.
"Three Effects of Lotus Leaf Extract"
Feature 1: Prevents the generation of active oxygen due to ultraviolet damage and suppresses the oxidation of sebum.
Feature 2: Suppresses inflammation and normalizes turnover.
Feature 3: Improves the barrier function of the skin and makes the skin resistant to daily damage such as ultraviolet rays.
Focusing on the high self-cleaning action of lotus leaves, we have adopted it in ANOTHER ORDINARY products as an ingredient that protects skin exposed to stress such as strong ultraviolet rays.
Focusing on the vitality of plants, an all-in-one serum that can be completed in one bottle
Feature 1. 99.5% of naturally derived ingredients
Feature 2. No animal ingredients
Feature 3. Fragrance-free, 100% natural essential oils
What ANOTHER ORDINARY values is the material. We use natural and high-performance raw materials such as lotus, which is grown with the creatures that live near the water in mind, and domestic early-harvested green lemons.
We are particular about the scent and use aromatic oils such as lemon, rosemary, tea tree, and lavender. The natural refreshing scent transforms everyday care into a moment of luxury and heals the mind and body.
While using luxurious ingredients, this one bottle takes on all the roles of toner, emulsion, cream, and serum. It simplifies daily skin care and focuses on moisturizing and water retention, making the skin beautiful.
Who are supporting us?
It has also been highly evaluated by the official online store of the men's magazine Safari, and has been ranked No. 1 in the annual ranking of the face care category, and is still being handled.
With a world view like a magazine safari, the ideal customer is a man in his 30s or 40s who loves nature and loves the sea, spends weekends relaxing in nature, and is busy working in the city on weekdays.
In fact, we have received happy e-mails from customers who have purchased the gel, saying, "The all-in-one gel that does not become luggage even on a business trip is easy to use and convenient" and "It is easy to use for skin care after sunburn."
I've been indebted to him since the start-up. Local Hayama Select Shop Mr./Ms. Shine + Cloud (Hayama Town, Kanagawa Prefecture) On weekends, there are many customers from the city who spend time relaxing at the seaA|O has also been well received. At that store, we have received an unexpected and happy response from female customers who like a refreshing feeling.
Unless you actually have dry skin, if you use something with a lot of oil in your skin care before makeup, it will make your makeup look dull and last poorly. It's also perfect for damp summer skincare.
Mr./Ms. also for skin care for cooling downs of reddened skin exposed to ultraviolet rays,
I would like everyone to use it for everyone who lives actively and in their own way.
All products
There are no products available for display
Products
All products
There are no products available for display
AIO ANOTHER ORDINARY
A skincare brand that focuses on moisturizing and water retention for active people who love nature with consideration for their skin and ecosystem.
1
The popular all-in-one gel is a product that quickly moisturizes the skin with a single bottle, even for those who are interested in skin care but do not know what to use, or who are troublesome.
2
Increase moisturizing power for men, who are said to have three times as much sebum as women,
Gently moisturizes shiny and dry skin due to oiling.
3
It is ideal for women who like a refreshing feeling and for skin care before makeup in summer.
Brand Owner
More about the Brand Owner
斉藤誠
saito makoto
I have a career of more than 20 years in hair and makeup, and I have touched many skins so far.
Based on that experience, I created a men's skincare brand that I would want to use myself because I was particular about the ingredients (ingredients).
I am still the representative of Hair and Makeup Lila.
He is active mainly in fashion brand visuals and advertisements. We are involved in hair and makeup for many people, including models, celebrities, and actors.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
What is good for nature is also good for your skin!
For many years, I have been working with models, actors, and celebrities as a hair and makeup artist.
I myself have lived near the sea since I was a child and enjoy surfing.
I had a vague feeling that I didn't want to destroy the environment I loved.
After my daughter was born, that feeling became even stronger, and one day when I was thinking that I had to do something for the next generation, I went for a walk in the sea and saw a lot of garbage on the beach. When my daughter saw this, she said, "You shouldn't throw garbage in a place like this," and I was stunned by the words of an adult who can't do things that are natural from a child's point of view.
Since then, I have been checking for microplastics and other environmental issues in the ocean.
What I can do based on this daughter's words,
While making use of the knowledge and experience of hair and makeup, it was made in consideration of the natural environment.
〈A|O ANOTHER ORDINARY〉.
It took three years to complete, but I am proud to say that we were able to create a good product.
What are we doing?
The skin characteristics of men's skin are different from women's.
"Men's skin has on average three times more sebum than women's skin.
The sebum may oxidize over time and cause an odor peculiar to men. Men who are too concerned about odors and do not take much care on a daily basis tend to have a low amount of moisture in their skin, which is easy to dry out and cause various skin problems.
It regulates water balance, improves antioxidant, anti-inflammatory, barrier function, and normalizes the water retention capacity of the stratum corneum to keep it moisturized.
Oily (shiny skin) Improves men's skin problems such as dry skin, which is more delicate than it looks.
We hope to support you in leading to firm, shiny and youthful skin forever.
In addition, A|O is a product that is as environmentally friendly as possible.
The ingredients extracted from the lotus leaf used in the key ingredient are:
We use lotus from a farm that has obtained eco-farm certification in Yamaguchi Prefecture.
At this farm, we carefully grow lotus while protecting biodiversity in consideration of the environment in which small animals such as insects, frogs, small fish, and birds live there.
In addition, we use domestic lemons grown organically on the islands of the Seto Inland Sea, but according to the edible standard, we extract the ingredients from lemons that are small and have no problems in terms of quality that would otherwise be thrown away.
We reduce our environmental impact by using as many naturally derived ingredients as possible in all of our products and eliminating the use of parabens, ethanol, mineral oils, silicones, and synthetic colors.
We avoided the use of plastic as much as possible and used bagasse pulp made from sugarcane residue to consider CO2 emissions.
We hope to create a better future together with you.
Commitment to the product
Lotus leaves with natural self-cleaning properties
The lotus, a plant that is familiar as a lotus root, has been regarded as a sacred plant and a symbol of purity since ancient times, and is depicted next to the statue of Buddha.
As for the lotus's ability to bring about the image of purity, the leaves have the characteristic of repelling water and not getting dirty.
Focusing on the high self-cleaning action of lotus leaves
In addition, lotus leaves are said to have a high protective ability to repair even if they are damaged, and it is believed that they produce excellent medicinal properties to protect themselves from the stress of the harsh natural environment.
"Three Effects of Lotus Leaf Extract"
Feature 1: Prevents the generation of active oxygen due to ultraviolet damage and suppresses the oxidation of sebum.
Feature 2: Suppresses inflammation and normalizes turnover.
Feature 3: Improves the barrier function of the skin and makes the skin resistant to daily damage such as ultraviolet rays.
Focusing on the high self-cleaning action of lotus leaves, we have adopted it in ANOTHER ORDINARY products as an ingredient that protects skin exposed to stress such as strong ultraviolet rays.
Focusing on the vitality of plants, an all-in-one serum that can be completed in one bottle
Feature 1. 99.5% of naturally derived ingredients
Feature 2. No animal ingredients
Feature 3. Fragrance-free, 100% natural essential oils
What ANOTHER ORDINARY values is the material. We use natural and high-performance raw materials such as lotus, which is grown with the creatures that live near the water in mind, and domestic early-harvested green lemons.
We are particular about the scent and use aromatic oils such as lemon, rosemary, tea tree, and lavender. The natural refreshing scent transforms everyday care into a moment of luxury and heals the mind and body.
While using luxurious ingredients, this one bottle takes on all the roles of toner, emulsion, cream, and serum. It simplifies daily skin care and focuses on moisturizing and water retention, making the skin beautiful.
Who are supporting us?
It has also been highly evaluated by the official online store of the men's magazine Safari, and has been ranked No. 1 in the annual ranking of the face care category, and is still being handled.
With a world view like a magazine safari, the ideal customer is a man in his 30s or 40s who loves nature and loves the sea, spends weekends relaxing in nature, and is busy working in the city on weekdays.
In fact, we have received happy e-mails from customers who have purchased the gel, saying, "The all-in-one gel that does not become luggage even on a business trip is easy to use and convenient" and "It is easy to use for skin care after sunburn."
I've been indebted to him since the start-up. Local Hayama Select Shop Mr./Ms. Shine + Cloud (Hayama Town, Kanagawa Prefecture) On weekends, there are many customers from the city who spend time relaxing at the seaA|O has also been well received. At that store, we have received an unexpected and happy response from female customers who like a refreshing feeling.
Unless you actually have dry skin, if you use something with a lot of oil in your skin care before makeup, it will make your makeup look dull and last poorly. It's also perfect for damp summer skincare.
Mr./Ms. also for skin care for cooling downs of reddened skin exposed to ultraviolet rays,
I would like everyone to use it for everyone who lives actively and in their own way.
All products
There are no products available for display
Products
All products
There are no products available for display
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