About the brand
It is a Dutch brand led by women. In order to eliminate the prejudice against pleasure goods, we are taking on the challenge of creating things that delight, surprise, and delight people.
It is a toy brand led by a woman whose mission is to dispel the taboo surrounding women's pleasure.
With a strong focus on design that is both easy to use and functional, it won the "iF Design Award 2022", one of the world's three major product design awards in 2022.
More about the Brand Owner
![](https://imgproxy.goooods.com/unsigned/rt:fit/w:80/h:80/f:webp/Z3M6Ly9nb29vb2RzLXBsYXRmb3JtLXByb2R1Y3Rpb24tY2RuL2ltYWdlc19ub3JtYWxpemVkL2JiYWY2YmVkLTFlOTktNDY1NS05ZDI5LTA4MzMxYzc3YWY2My81NTQ1ZDMzNC0xY2U0LTQzMGEtYTY1Ni04MjM2NTJkN2EzYjIucG5n)
有限会社アジュマ
ajuma
AJUMA started in 1996 as an importer, distributor, and retailer of products to promote women's sexual health.
From sanitary products to sexual pleasure toys, and in recent years, we have been engaged in branding and import sales with a focus on femtech products that affirm women's sexual health rights and solve their problems using cutting-edge technology.
Femtech is attracting international attention as a market that will further democratize the market and lead to the empowerment of women by involving women as developers and suppliers rather than consumers by standing in places where they have decision-making power.
As a company, AJUMA is committed to women's economic independence, eradicating sexual violence, and supporting sexual minorities.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
It is a pleasure-positive brand that is led by a woman born in the Netherlands.
With over 20 years of working with industry-leading pleasure brands, we've learned about the limitations and barriers imposed on pleasure toys and have created products that are beautiful, powerful, and challenging the status quo while putting pleasure first.
Biird's mission is to dispel the taboo around products that are specifically designed for users to enjoy pleasure.
We believe that pleasure should be something that can be enjoyed by everyone, not just those who know.
We are also committed to environmental protection and make donations to Onetreeplanted, a non-profit organization that works to restore forests around the world.
For every biird. product purchased, a donation is made to Onetreeplanted in the name of the purchaser, and a tree can be planted in the desired location. Rather than just donating sales, it is a mechanism that allows us buyers to be aware that we are actually involved.
Commitment to the product
What Biird values is "come as you are".
Rather than dictating how or when to use it, Bird aims to provide products that allow users to explore their own bodies and their partner's bodies in unexpected ways.
It is an item for all women who are interested in pleasure, mainly women in their 20s ~ 50s and 60s.
It is available in many places such as beauty salons such as femcare salons and hair removal salons, department stores, and electronics mass retailers.
© 2024 goooods Inc. All rights reserved.