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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Something that you can use forever.
Everyone has their own reasons for choosing things.
"Because I like the scent" "Because it looks fashionable"
The cosmetics industry is flooded with a wide variety of brands and products. It is not easy to choose an item that is truly valuable to you from among the myriad of cosmetics.
We want to create products that are friendly to the earth, but also easy to pick up and easy to fit into our daily lives.
Since it is used every day, we aim to make it comfortable, safe, and long-lasting so that it does not suffocate.
Manufacturing that is friendly to people and the earth, with a focus on materials.
"It doesn't have to be perfect."
It's not about chasing 100%, it's about whether you're comfortable or not.
For example, it is unrealistic to live without buying any plastic products, so I think it is important to start with what you can do and increase what you can do.
We think about the environment, the future of life, and the people we want to deliver, and create a comfortable life and beauty.
Commitment to the product
Focusing on natural oils, we develop a hair and body care series.
- Series inspired by the abundance of nature
- Good biodegradability and eco-friendly
-Free of synthetic colors, silicones, parabens, sulfates, mineral oils, and UV absorbers
Since the brand's launch in 2021, it has gained popularity among natural-thinking women and is now widely supported by both genders.
It is chosen by natural-thinking buyers, buyers who can relate to ainaLyra's brand story, and owners of accommodations surrounded by forests and the sea.