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Yukimuro Aged Coffee
The "snow room" has been used for a long time in the heavy snowfall area of Tohoku. When coffee beans are aged in this snow room, the unpleasant aroma components are reduced, resulting in smooth and mild coffee.
1
Yukimuro Aged Coffee, a couple from the Kanto region moved to the heavy snowfall area of Tohoku and opened a café. It started when we found research results that change the composition of coffee beans when they are stored.
2
The trademark of "Yukimuro Aging" was owned by Key Coffee, but we entrusted the letter with the desire to use it. And we use it with a usage contract.
3
We opened a café so deep in the mountains that we struggled with few visitors. Therefore, we started selling it as a souvenir. It was chosen as a gift and sales channels grew strongly.
Brand Owner
More about the Brand Owner
舩渡川 葉月
フナトガワ ハヅキ
Born in Kanagawa Prefecture
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I moved to a mountain village and faced the reality of population decline and depopulation. However, there was an age-old wisdom of coexisting with nature. The town of Iitoyo in Yamagata Prefecture, where we live, is one of the heaviest snowfall areas in the Tohoku region. In winter, about 3 meters of snow accumulates every year.
In such a mountain village, the "snow room" has been used as a storage facility for a long time. When stored in a snow room, the quality of rice does not deteriorate, and potatoes and other foods become sweeter. The snow chamber is a refrigerator that cools only at the temperature of the snow, and the winter snow remains as the winter snow melts until the next year.
In a sense, snow is the ultimate "eco-energy". I thought that if I could do a business using this resource, I could show that it is possible to live a sustainable life in the countryside.
What are we doing?
Coffee beans are stored in a "snow room" in the state of raw beans and matured. The coffee beans are used to manufacture products. We aim to realize a sustainable rural life through the sale of coffee. "Yukimuro Aging" is a trademark of Key Coffee Co., Ltd., and when we expressed our desire to earn income by utilizing the local resource "Yukimuro" in heavy snowfall areas and live with our families, we were able to conclude a contract for the use of the trademark. At that time, we received warm words from Key Coffee, saying, "It will be our pleasure if you can deliver delicious coffee to coffee lovers."
Hazuki, the representative, worked for a non-profit organization called the Coexistence Forest Network, but there were few examples of young people who were active there actually moving to rural areas and succeeding as a business, so our business gradually expanded and decided to incorporate it amid the harshness of the region. At that time, we received investment from Mr. Juichi Shibusawa, who is also the chairman of the NPO, and Mr. and Mrs. Shibusawa invested and incorporated it.
Our concept is to make rural life possible while making use of the resources of the countryside.
Commitment to the product
What is better if it is aged in the "snow room"? The temperature of the snow room is 0~3°C and the humidity is more than 90%.
As summarized in a paper in a university study, it reduces the unpleasant aroma components of the aldehyde system. Aldehydes are water-soluble, so they are absorbed by the moisture of the snow in the snow chamber and decreased. The aroma component of the aroma remains in the beans without being absorbed by moisture because it is oily. This increases the proportion of good-smelling ingredients.
This results in a smooth and mild coffee.
In a way, it's the best of coffee.
Who are supporting us?
We want many people to taste coffee that has become milder with less unpleasant aroma components. Word of mouth from repeaters has also received comments such as "easy to drink" and "delicious" unlike conventional beans.
I also believe that it is the role of us immigrants to protect the depopulation of rural areas and the livelihoods of rural areas.
For those who can sympathize with us, we would like to deliver "Yukimuro Aged Coffee".
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Products
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There are no products available for display
Yukimuro Aged Coffee
The "snow room" has been used for a long time in the heavy snowfall area of Tohoku. When coffee beans are aged in this snow room, the unpleasant aroma components are reduced, resulting in smooth and mild coffee.
1
Yukimuro Aged Coffee, a couple from the Kanto region moved to the heavy snowfall area of Tohoku and opened a café. It started when we found research results that change the composition of coffee beans when they are stored.
2
The trademark of "Yukimuro Aging" was owned by Key Coffee, but we entrusted the letter with the desire to use it. And we use it with a usage contract.
3
We opened a café so deep in the mountains that we struggled with few visitors. Therefore, we started selling it as a souvenir. It was chosen as a gift and sales channels grew strongly.
Brand Owner
More about the Brand Owner
舩渡川 葉月
フナトガワ ハヅキ
Born in Kanagawa Prefecture
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I moved to a mountain village and faced the reality of population decline and depopulation. However, there was an age-old wisdom of coexisting with nature. The town of Iitoyo in Yamagata Prefecture, where we live, is one of the heaviest snowfall areas in the Tohoku region. In winter, about 3 meters of snow accumulates every year.
In such a mountain village, the "snow room" has been used as a storage facility for a long time. When stored in a snow room, the quality of rice does not deteriorate, and potatoes and other foods become sweeter. The snow chamber is a refrigerator that cools only at the temperature of the snow, and the winter snow remains as the winter snow melts until the next year.
In a sense, snow is the ultimate "eco-energy". I thought that if I could do a business using this resource, I could show that it is possible to live a sustainable life in the countryside.
What are we doing?
Coffee beans are stored in a "snow room" in the state of raw beans and matured. The coffee beans are used to manufacture products. We aim to realize a sustainable rural life through the sale of coffee. "Yukimuro Aging" is a trademark of Key Coffee Co., Ltd., and when we expressed our desire to earn income by utilizing the local resource "Yukimuro" in heavy snowfall areas and live with our families, we were able to conclude a contract for the use of the trademark. At that time, we received warm words from Key Coffee, saying, "It will be our pleasure if you can deliver delicious coffee to coffee lovers."
Hazuki, the representative, worked for a non-profit organization called the Coexistence Forest Network, but there were few examples of young people who were active there actually moving to rural areas and succeeding as a business, so our business gradually expanded and decided to incorporate it amid the harshness of the region. At that time, we received investment from Mr. Juichi Shibusawa, who is also the chairman of the NPO, and Mr. and Mrs. Shibusawa invested and incorporated it.
Our concept is to make rural life possible while making use of the resources of the countryside.
Commitment to the product
What is better if it is aged in the "snow room"? The temperature of the snow room is 0~3°C and the humidity is more than 90%.
As summarized in a paper in a university study, it reduces the unpleasant aroma components of the aldehyde system. Aldehydes are water-soluble, so they are absorbed by the moisture of the snow in the snow chamber and decreased. The aroma component of the aroma remains in the beans without being absorbed by moisture because it is oily. This increases the proportion of good-smelling ingredients.
This results in a smooth and mild coffee.
In a way, it's the best of coffee.
Who are supporting us?
We want many people to taste coffee that has become milder with less unpleasant aroma components. Word of mouth from repeaters has also received comments such as "easy to drink" and "delicious" unlike conventional beans.
I also believe that it is the role of us immigrants to protect the depopulation of rural areas and the livelihoods of rural areas.
For those who can sympathize with us, we would like to deliver "Yukimuro Aged Coffee".
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There are no products available for display
Products
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There are no products available for display
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