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Fitness wear made by Sri Lankan women. With the theme of "Beauty comes from self-love", we will send out body positivity and self-love.

〜1,000

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kelluna.

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kelluna.

Fitness wear made by Sri Lankan women. With the theme of "Beauty comes from self-love", we will send out body positivity and self-love.

〜1,000

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About the brand

Fitness wear made by Sri Lankan women. With the theme of "Beauty comes from self-love", we will send out body positivity and self-love.

"Be kind to yourself": Fitness not for losing weight, but for a smile on your face. Self-love is true beauty

"Human-friendly": Contributing to the creation of jobs in Sri Lanka by working with local women who have been unable to enter the labor market due to conflict damage, gender, or other reasons.

"Earth-friendly": Created using local waste materials (deadstock)

More about the Brand Owner

前川裕奈

YUNA MAEKAWA

While studying at Keio University's Faculty of Law, he studied abroad in the United States and Ghana, majoring in international development. After working at Mitsui Fudosan for several years, she obtained a master's degree from Waseda University Graduate School and George Washington Graduate School with research on vocational training for women in South Asia. At the World Bank's DC headquarters, she is in charge of a project on employment in the northern states of India, where she conducts field research on women's employment issues. After that, he entered the JICA headquarters and met Sri Lanka. Through his business trips and projects, his desire to actually live in Sri Lanka grew, and in the latter half of 2017, he was dispatched to the Embassy of Sri Lanka as a specialist researcher (in charge of peacebuilding) for the Ministry of Foreign Affairs. During his stay in Sri Lanka, he spent one year and eight months preparing kelluna. himself, and after working at the embassy, he became the brand representative at the same time as the establishment of kelluna in August 2019. Her main activities are to revitalize women's employment in Sri Lanka and promote women's self-love in Japan.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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In order to realize "kindness to yourself, kindness to people, and kindness to the earth" under one brand.

While creating a place where Sri Lankan women can shine, I would like to convey the spirit of self-love to Japan women, increase the smiles of women in both countries, and create a world where it is easier to live.

What are we doing?

Rather than a one-way social good such as "If you buy this product, you can save people in developing countries," the realization of women's empowerment in both directions is the worldview that kelluna cherishes. By making fitness wear by the hands of Sri Lankan women who are full of self-love and delivering it to Japan, we hope that it will be close to the lives of women in Japan and use it as a talisman. In addition, I myself have spent more than 10 years battling my appearance and lookism, and the way I face movement has changed, so I am sharing my thoughts based on my own experience.

Commitment to the product

Rather than advocating sudden full-fledged training or excessive things that cannot be continued, we propose fitness as a lifestyle that makes you smile by continuing to do what you feel comfortable with, even if it is just a 10-minute walk. With that in mind, clothing (bra tops, tank tops, leggings) is the main product.

The materials, colors, patterns, and the process of choosing them all have their own values and stories, and I want you to have a dialogue with yourself even during that time, and even after purchase, the time you wear kelluna.'s clothing, the time you fold it, and the time you can see it are the times you remember to "take care of yourself."

And for those who agree with the concept of kelluna and want to make it a reminder, but don't exercise right now (those who are pregnant, injured, or just can't start exercising), I would like to recommend masks and other miscellaneous goods with the same thoughts.

Who are supporting us?

Actual customer base No. 1: Women in their late 20s to 30s

In the midst of their busy lives, they tend to forget their self-love spirit

(Preferred clothing: monotones and pastel colors)

Actual customer No. 2: Woman in her 60s

Women who have taken a break from child-rearing and work, go to the gym and work their hobbies

(Favorite clothing: Anyway, flashy things, things that are different from other people)

There are many people in the customer group 1 who sympathize with the concept.

Customer group 2 is more likely to buy products because they are attracted to the appearance of the product.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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