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umu
UMU is a brand born from the cultural inheritance ethical PJ, which handles cosmetics with 100% natural ingredients (no petroleum synthetic ingredients) using "Shina Hana" from Yamagata Prefecture, which blooms for only 8 days, as a raw material.
1
Using only precious [shina flowers] that bloom for only 8 days as raw materials
2
100% cosmetics made with natural ingredients using a completely additive-free manufacturing method that does not use petroleum synthetic ingredients
3
1.1% of sales will be invested in the cultural inheritance business
Brand Owner
More about the Brand Owner
冨樫 シゲトモ
Togashi Shigetomo
In the mountainous area on the border between Tsuruoka City in Yamagata Prefecture and Murakami City in Niigata Prefecture, the "shina culture" of spinning yarn from tree bark is still inherited.
Due to work, he made a U-turn from Tokyo in Heisei 27. At that time, the first time I witnessed [the peeling of the shinano tree], it was like a meteorite hitting my head. In modern Japan, are you still spinning yarn like this?!" I still vividly remember being overwhelmed by the energy of the culture. And I felt as if the memories of Jomon that had been dormant in me were awakened at once.
Shina culture tells us what Japan people valued. I want to cherish such a culture and pass it on to the next generation.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to connect the "past" and "future" of Shinaori.
That is the wish that we have entrusted to the brand name UMU
Shinana cosmetics are considered to be one of the oldest textiles in Japan[Shinaori]It has a great relationship with it. ShinaoriIt is a rare fiber culture in modern times, in which the bark is peeled off from the shina tree and the inner bark is used as a raw material to spin yarnHowever, in the days when cotton was not widespread, it was used as bags and fishing nets and was indispensable for daily life. However, in the post-war period, the number of people involved in Shina rapidly decreased as lifestyles changed from mountains to cities. According to thatBoth the producers and the users continue to age, making it difficult to pass on cultureWe are at a critical juncture.
Knowing the fairytale-like world through cosmetics
UMU was started to play a role in the inheritance of Shina culture. In today's world of declining birthrates and aging populations, the important thing in cultural inheritance is thatMake your existence known to a large number of peopleThat is. [Shinanohana Cosmetics] can deliver the charm and challenges of [Shinaori] as a message to people who could not reach it before.
The cloth wrapped around the bottle of Shina Flower Water is [Shina Ori] made from reused hagire. By touching the real thingThe energy of cultureI would be happy if you could feel it.
What are we doing?
umu (umu) is "From the forest, as it is, to you.It is based on the concept. In order to make the most of the energy of plants and cultures, we believe that it is important not to add or subtract.
Using only precious [shina flowers] that bloom for only 8 days as raw materials
Since the flowering period of [Shina Flower], which extracts plant extracts, is only about 8 days in one year,Very rareAre. After collection, it is appropriately treated and dried promptly, and carefully stored in a unique way so that the aroma components do not volatilize.
Hand-picked flowers from Yamagata Prefecture
Shina flowers in Tsuruoka City, Yamagata Prefecture bloom during the rainy season, late June ~ early July. It is very difficult to collect flowers, and not all trees produce flowers.Some trees bloom and some don'tThere is also a . In addition, flowers do not always bloom every year.Manage and keep track of your forestIf you don't, you can't harvest the flowers that you don't have. With the cooperation of local residents, UMU carefully picks each shina flower by hand.
100% cosmetics made with natural ingredients using a completely additive-free manufacturing method that does not use petroleum synthetic ingredients
The formulation of UMU Shinana Flower Cosmetics is extremely simple.100% natural ingredientsIt is composed of petroleum synthetic ingredients synthetic surfactants, synthetic preservatives, synthetic solvents, and synthetic fragrances without using any synthetic ingredients.Only those that circulate in nature and do not upset the balanceis used.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
* UMU Shina flower moisturizing is also completely additive-free manufacturing method
Commitment to the product
[100% natural ingredient UMU Shina flower water (lotion)]
UMU Shina Flower Water is a lotion with 100% natural ingredients.Shina flowers from Yamagata PrefectureOnly carefully selected uses. Shina flowers in the yearIt blooms for only 8 days and is very valuableAre.
In addition, the manufacturing method uses a vacuum steam distillation method to make a product without diluting the extracted distilled water. As a result, the scent does not escape, and it is possible to deliver an aroma that feels like smelling in the forest. Also100% distilled waterBecause it isCompletely additive-free cosmetics that do not use any synthetic petroleum ingredients such as synthetic preservativesThe provision of the service has been realized.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
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◯ Quantity
・UMU Shina Flower Water (Lotion) 80ml
◯ All ingredients
・Water, linden extract
* Although the notation is above, it is composed of 100% distilled water without diluting with water.
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[100% natural ingredient umu shina flower moisturizing (balm)]
UMU Shina Flower Moisturizing is a moisturizing balm with 100% natural ingredients,Shina flowers from Yamagata Prefecture are slowly soaked in high-quality jojoba oil to extract plant extractsAfter that, it is carefully made by adding melted beeswax and mixing it to solidify little by little. The scent is like a combination of [Shina flower] and beeswaxNatural aroma with a hint of sweetnessAre.
At low temperatures, it has a hard texture, but if you put it on your skin, it will melt like snow at body temperature and stretch smoothly.Even if it looks sticky, it is smooth to useIt is characterized by that. [Shina Flower Moisturizing] protects your skin from external enemies such as dryness and gently cares for you.Completely additive-free moisturizing balm with plenty of plant energyAre.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
-----
◯ Quantity
・UMU Shina Flower Moisturizing (Balm) 30g
◯ All ingredients
・Jojoba oil, beeswax, linden extract
-----
Who are supporting us?
Face your own skin,Women in their 30s and older who want to be beautiful from the inside outIt has been supported by.
In addition, only cosmetics composed of 100% natural ingredients can be acquired, and the Japan Organic Cosmetics Association (JOCA) recommended mark, which is said to be the strictest in the world,It is preferred by those who have some knowledgeIt's a trend. Therefore, in the maturing organic cosmetics market,Increased presenceIt seems to be.
It is a product that often becomes a repeat customer once it is used.
All products
There are no products available for display
Products
All products
There are no products available for display
umu
UMU is a brand born from the cultural inheritance ethical PJ, which handles cosmetics with 100% natural ingredients (no petroleum synthetic ingredients) using "Shina Hana" from Yamagata Prefecture, which blooms for only 8 days, as a raw material.
1
Using only precious [shina flowers] that bloom for only 8 days as raw materials
2
100% cosmetics made with natural ingredients using a completely additive-free manufacturing method that does not use petroleum synthetic ingredients
3
1.1% of sales will be invested in the cultural inheritance business
Brand Owner
More about the Brand Owner
冨樫 シゲトモ
Togashi Shigetomo
In the mountainous area on the border between Tsuruoka City in Yamagata Prefecture and Murakami City in Niigata Prefecture, the "shina culture" of spinning yarn from tree bark is still inherited.
Due to work, he made a U-turn from Tokyo in Heisei 27. At that time, the first time I witnessed [the peeling of the shinano tree], it was like a meteorite hitting my head. In modern Japan, are you still spinning yarn like this?!" I still vividly remember being overwhelmed by the energy of the culture. And I felt as if the memories of Jomon that had been dormant in me were awakened at once.
Shina culture tells us what Japan people valued. I want to cherish such a culture and pass it on to the next generation.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to connect the "past" and "future" of Shinaori.
That is the wish that we have entrusted to the brand name UMU
Shinana cosmetics are considered to be one of the oldest textiles in Japan[Shinaori]It has a great relationship with it. ShinaoriIt is a rare fiber culture in modern times, in which the bark is peeled off from the shina tree and the inner bark is used as a raw material to spin yarnHowever, in the days when cotton was not widespread, it was used as bags and fishing nets and was indispensable for daily life. However, in the post-war period, the number of people involved in Shina rapidly decreased as lifestyles changed from mountains to cities. According to thatBoth the producers and the users continue to age, making it difficult to pass on cultureWe are at a critical juncture.
Knowing the fairytale-like world through cosmetics
UMU was started to play a role in the inheritance of Shina culture. In today's world of declining birthrates and aging populations, the important thing in cultural inheritance is thatMake your existence known to a large number of peopleThat is. [Shinanohana Cosmetics] can deliver the charm and challenges of [Shinaori] as a message to people who could not reach it before.
The cloth wrapped around the bottle of Shina Flower Water is [Shina Ori] made from reused hagire. By touching the real thingThe energy of cultureI would be happy if you could feel it.
What are we doing?
umu (umu) is "From the forest, as it is, to you.It is based on the concept. In order to make the most of the energy of plants and cultures, we believe that it is important not to add or subtract.
Using only precious [shina flowers] that bloom for only 8 days as raw materials
Since the flowering period of [Shina Flower], which extracts plant extracts, is only about 8 days in one year,Very rareAre. After collection, it is appropriately treated and dried promptly, and carefully stored in a unique way so that the aroma components do not volatilize.
Hand-picked flowers from Yamagata Prefecture
Shina flowers in Tsuruoka City, Yamagata Prefecture bloom during the rainy season, late June ~ early July. It is very difficult to collect flowers, and not all trees produce flowers.Some trees bloom and some don'tThere is also a . In addition, flowers do not always bloom every year.Manage and keep track of your forestIf you don't, you can't harvest the flowers that you don't have. With the cooperation of local residents, UMU carefully picks each shina flower by hand.
100% cosmetics made with natural ingredients using a completely additive-free manufacturing method that does not use petroleum synthetic ingredients
The formulation of UMU Shinana Flower Cosmetics is extremely simple.100% natural ingredientsIt is composed of petroleum synthetic ingredients synthetic surfactants, synthetic preservatives, synthetic solvents, and synthetic fragrances without using any synthetic ingredients.Only those that circulate in nature and do not upset the balanceis used.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
* UMU Shina flower moisturizing is also completely additive-free manufacturing method
Commitment to the product
[100% natural ingredient UMU Shina flower water (lotion)]
UMU Shina Flower Water is a lotion with 100% natural ingredients.Shina flowers from Yamagata PrefectureOnly carefully selected uses. Shina flowers in the yearIt blooms for only 8 days and is very valuableAre.
In addition, the manufacturing method uses a vacuum steam distillation method to make a product without diluting the extracted distilled water. As a result, the scent does not escape, and it is possible to deliver an aroma that feels like smelling in the forest. Also100% distilled waterBecause it isCompletely additive-free cosmetics that do not use any synthetic petroleum ingredients such as synthetic preservativesThe provision of the service has been realized.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
-----
◯ Quantity
・UMU Shina Flower Water (Lotion) 80ml
◯ All ingredients
・Water, linden extract
* Although the notation is above, it is composed of 100% distilled water without diluting with water.
-----
[100% natural ingredient umu shina flower moisturizing (balm)]
UMU Shina Flower Moisturizing is a moisturizing balm with 100% natural ingredients,Shina flowers from Yamagata Prefecture are slowly soaked in high-quality jojoba oil to extract plant extractsAfter that, it is carefully made by adding melted beeswax and mixing it to solidify little by little. The scent is like a combination of [Shina flower] and beeswaxNatural aroma with a hint of sweetnessAre.
At low temperatures, it has a hard texture, but if you put it on your skin, it will melt like snow at body temperature and stretch smoothly.Even if it looks sticky, it is smooth to useIt is characterized by that. [Shina Flower Moisturizing] protects your skin from external enemies such as dryness and gently cares for you.Completely additive-free moisturizing balm with plenty of plant energyAre.
*June 2022 Acquired the Japan Organic Cosmetics Association (JOCA) recommended mark
-----
◯ Quantity
・UMU Shina Flower Moisturizing (Balm) 30g
◯ All ingredients
・Jojoba oil, beeswax, linden extract
-----
Who are supporting us?
Face your own skin,Women in their 30s and older who want to be beautiful from the inside outIt has been supported by.
In addition, only cosmetics composed of 100% natural ingredients can be acquired, and the Japan Organic Cosmetics Association (JOCA) recommended mark, which is said to be the strictest in the world,It is preferred by those who have some knowledgeIt's a trend. Therefore, in the maturing organic cosmetics market,Increased presenceIt seems to be.
It is a product that often becomes a repeat customer once it is used.
All products
There are no products available for display
Products
All products
There are no products available for display
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